Higher Vocational Training in
Marketing and Advertising
Higher Vocational Training in Marketing and Advertising
With the Higher Vocational Training in Marketing and Advertising, you will learn how to turn ideas into real projects through marketing, communication and sales.
Throughout the program, you will design multichannel strategies for products, services or your own initiatives, integrating technology and artificial intelligence to make more efficient decisions and create actions with impact.
Develop an analytical view of the market, understand the consumer and build relevant proposals based on data.
You will create communication campaigns in different digital formats and manage channels such as social media, SEO/SEM and e-commerce.
Work with digital tools and platforms: learn how to plan, create and manage campaigns using tools currently used in marketing and communication.
During the higher vocational training degree, you will work with platforms such as Canva, Metricool, Mailchimp, Notion, Excel, Google Sites and Trello, among others.
You will also take part in the organization of promotional actions and events, learn how to measure results and transform information into strategy, gaining a solid foundation to succeed in today’s marketing professional environment.
Why study the
Higher Vocational Training in Marketing and Advertising
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1. Real tools and specialization in today’s marketing
Work with industry platforms such as advanced analytics tools, CRM systems and campaign managers, and expand your knowledge with CETT’s own modules in Neuromarketing and Artificial Intelligence applied to marketing.
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2. Practical experience and connection with the sector
Take part in conferences, fairs and company visits to places such as Casa Seat or Torre Glòries, and experience marketing from the inside at events such as Alimentaria or Barcelona Wine Week.
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3. Dual Training and professional development
Complete 515 hours of internships in leading companies, access Dual Vocational Training and develop entrepreneurial skills by creating and managing your own projects.
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4. International outlook and key skills
Improve your level of English applied to the sector through modules taught entirely in English, such as Media and Communication Channels, Digital Marketing and Design and Creation of Communication Materials.
What will you study?
Career opportunities
- Marketing and Advertising Technician
- Public Relations and Event Organization Assistant
- Digital Marketing Technician
- Market Research and Data Analysis Specialist
- Advertising and Creative Material Designer
- Assistant Product Manager
- Media Assistant in advertising companies
- Broadcast Controller in media companies
- Market Research and Public Opinion Technician
- Fieldwork Technician
- Surveyor Inspector
- Survey and Census Agent
- Data Coder for market research
- Point-of-Sale Promotions Manager
- Retail Space Implementation Specialist
Learn through real experiences in the sector
Learn by doing and connect with the sector through real experiences, practical workshops and activities with professionals.
Casa SEAT | Experiential marketing and brand strategy
Discover how a brand connects with its audience through experiences, events and communication. During the visit to Casa SEAT, you will learn about the marketing and communication strategy behind initiatives such as Magic Days and other actions designed to generate engagement and brand experience.
Santa Eulàlia | Luxury retail management and experience
Discover how one of Barcelona’s iconic luxury boutiques works and learn how key aspects such as customer experience, loyalty, commercial management and brand reputation are handled in the premium sector.
Start your international career with CETT
At CETT, you’ll be part of a global community with students from 81 nationalities, gaining multicultural experiences that will broaden your perspective and way of understanding the profession.
As a center accredited with the Erasmus Charter for Higher Education (ECHE), you’ll have the opportunity to study, train, and gain professional experience abroad, developing your profile in an international environment.
Step out of your comfort zone and discover how far you can go.
Our students have already completed internships in countries such as: France, Italy, Portugal, Greece, Croatia, Norway, Hungary, Turkey, and Central Europe.
How to apply step by step
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1. Request information and receive personalized guidance
Choose the vocational program you are interested in and request information so our advisory team can guide you individually. We will help you solve questions, understand the process, and choose the program that best fits your goals.
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2. We review your academic profile
You must have passed the studies that grant access to the program.
We analyze your situation according to your access pathway (compulsory secondary education, high school, higher vocational training, international studies, or credit transfer) and explain the specific requirements.
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3. Reserve your place and complete your enrollment
Submit your documents and attend your admission interview. We support you throughout the entire process to make it smooth and clear.
Do you want to be part of Team CETT?
Being part of Team CETT means learning with a solid foundation, developing your own perspective, and understanding education as the first step towards a successful career.
It means joining a learning community where ideas matter, talent is nurtured, and experiences are turned into value.
With more than 55 years of experience, CETT is an internationally recognized center in tourism, hospitality, and gastronomy, affiliated with the University of Barcelona.
Constantly evolving, it promotes new areas of study such as marketing, health, and digitalization, expanding its educational ecosystem to prepare professionals across different fields of today’s world.
At the CETT Campus, you connect knowledge, hands-on experience, and collaboration with the industry to develop the skills you need to stand out in a constantly changing professional environment.
Because we learn better through experience.