Innovation in the Hospitality Industry
Innovation is a key factor for the success of firms. Innovation seeks to respond to the demands and expectations of consumers, the changing demands of the markets and the global competition that companies have to face. We want to identify which firm-level characteristics allow to innovate in the hospitality industry. Likewise, we aim to estimate the impacts of these innovations.
Keywords: incremental innovation, radical or disruptive innovation, innovation in services, product, process, marketing, organization.