Strategy, Performance and Productivity in Hospitality
Firms in the hospitality industry face great challenges. For instance, they need to meet the demand and expectations of consumers, adapt to new business models, digitally transform, or manage the big data. In this context, the objective of this research line is to provide academic knowledge that allows understanding the functioning of these industries and helping to respond to the challenges that they must face.
Keywords: satisfaction; marketing; organizational and business models; revenue, prices and forecasting; costs; human resources; evolution of the industry; employment; hotels; tourist apartments; rural tourism; campsites; sharing economy; restaurants.