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Global Economy & Digital Innovation

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Modalidad: Presencial
Duración: 4 weeks (12 ECTS)
1ª edición: del 24/06/2019 hasta el 19/07/2019 (2 weeks in Barcelona, 2 weeks in Milan)
Próxima convocatoria: 24/06/2019
Idiomas: Inglés

Digital Business Models & Innovation


DIGITAL BUSINESS & ENTERPRENEURSHIP


INNOVATION MANAGEMENT & TOOLS


DIGITAL BUSINESS & ENTERPRENEURSHIP

Objectives:

  • Understand the new reality of Digital Economy.
  • Develop and create new Digital Business Models and projects.
  • Study and analyze the main actors in the digital ecosystem: Enterpreneurs, Digital companies and Investors.

Contents:

  • System, companies and people: evolution in Digital Era.
  • Digital business structures: from vertical model to Co-creation Model.
  • Entrepreneurship as a way of Management.
  • Intra-entrepreneurship environments inside companies.
  • Digital Entrepreneurship Project Management Tools.
  • Digital Marketing.
  • Communication and pitching skills: The art of telling stories.
  • Investment ecosystem.

INNOVATION MANAGEMENT & TOOLS

Objectives:

  • Learn how to generate systems of innovation inside and outside the companies.
  • Know, understand and apply Innovation Tools: Design Thinking, LEGO Serious Play, etc.
  • Ideate, create and develop an innovation project.

Contents:

  • Change of paradigm: the main difference between evolution and disruption.
  • Design Thinking Process.
  • LEGO Serious Play.
  • Incubators and accelerators: How to create an innovation ecosystem.
  • Holacracy: Structures and Leadership for innovation.

SUBJECTS