Type of Course Summer
Areas of Study Marketing Communications, Leisure
Year 2017

The industry of events has notably changed in recent years. Not only through the diversification of event types but also because of their growing complexity, global scale and their impact and role in overall marketing strategies. In this context, companies are using events as a new promotional tool and as a key to build brand awareness.

This program has the intention to successfully lead the participants through the world of events, making them understand the keys and difficulties in event planning and management and setting the basis for the development of successful events.


Monday 03 July 2017 (with lodging: arrival on Sunday 02 July 2017)

End Thursday 20 July 2017 / 27 July 2017 (4 week option) (with lodging: departure either on Friday 21 July or Friday 28 July)
Deadline for application

31 May 2017  (10% Early Bird Discount for applications received before 15 May 2017)

Eligibility Undergraduate and graduate students, young professionals
Accreditation of languages: Level of English (Intermediate)
Credits 4 ECTS/10 ECTS (4 week option)
Language English
Hours of instruction 75 / 100 (4 week option), including lectures, professional activities.
Other sessions available Winter School 2017 / Summer School 2018
Related Courses --
Remarks Courses may be subject to change.