The main objectives of the master's degree are:
- Professionally train tourism managers of cultural and natural heritage, who are able to coordinate the different tourism agents (public and private) involved in commercializing and marketing destinations.
- Provide students with the skills to organize interdisciplinary teams that carry out projects aimed at operating and promoting cultural and natural heritage, from the perspective of cultural tourism.
- Provide students with a professional profile that enables them to participate in the different phases of the didactic mediation of heritage and its application in the tourism sector.
- Familiarize students with knowledge of the scientific method so they can correctly apply research tools.