Type of Course Summer
Areas of Study Marketing Communications, Leisure
Year 2018

The industry of events has notably changed in recent years. Not only through the diversification of event types but also because of their growing complexity, global scale and their impact and role in overall marketing strategies. In this context, companies are using events as a new promotional tool and as a key to build brand awareness.

This program has the intention to successfully lead the participants through the world of events, making them understand the keys and difficulties in event planning and management and setting the basis for the development of successful events.


Monday 02 July 2018 (with lodging: arrival on Sunday 02 July 2017)

End Thursday 19 July 2018 / 26 July 2018 (4 week option) (with lodging: departure either on Friday 20 July or Friday 27 July)
Deadline for application

31 May 2018  (10% Early Bird Discount for applications received before 15 May 2018)

Eligibility Undergraduate and graduate students, young professionals
Accreditation of languages: Level of English (Intermediate)
Credits 4 ECTS/10 ECTS (4 week option)
Language English
Hours of instruction 75 / 100 (4 week option), including lectures, professional activities.
Other sessions available Winter School 2018 / Summer School 2019
Related Courses --
Remarks Courses may be subject to change.