Any organization from the tourism sector, hospitality, gastronomy or other tourism-related sectors who have taken actions to promote tourism during 2017 or early 2018 can participate in the Alimara Awards.

The new award categories are:

Alimara Awards

  • Alimara Award in Tourist Innovation
  • Alimara Award in Tourist Communication
  • Alimara Award in Responsible and Sustainable Tourism    


Below you can find a description of the different award categories and a brief explanation of the requirements the jury will value:

1. Alimara Award in Tourist Innovation

Awarding all the innovative strategies which improve the tourist promotion of the organizations of the sector and which take into account specific actions related to web pages, mobile applications, user experience, customer loyalty, ecommerce, and big data, among others.  

2. Alimara Award in Tourist Communication

Awarding all the communication strategies which improve the tourist promotion of the organizations of the sector and which take into account specific actions online and offline related to advertising, public relations, among others.  

3. Alimara Award in Responsible ans Sustainable Tourism

Awarding all the strategies of the organizations of the sector which improve the responsible and sustainable tourism related to specific actions in responsible use, sustainable development, environment preservation and natural resources, among others.  

The other Alimara Awards are:

CAT Alimara Award

CETT and B-TRAVEL, together with the Government of Catalonia -Agency for Language Policy and The Catalan Board for Tourism-, are giving the Alimara CAT award a twist, by emphasizing clear communication expressed in Catalan. Thus, the award assesses language correctness and good language use. A new feature of this award is that any company or institution, regardless of their physical location, within or outside the territories where Catalan is the official language, can enter the CAT Alimara.

CETT Alimara Mass Media Award

CETT, with the approval of the jury, may award a CETT Alimara Mass Media prize to a member of the mass media that has prominently contributed to promote tourism during 2017 or early 2018.

CETT Alimara Students Award

CETT students give an Alimara award for best promotional candidacy that deserves most of their votes from among all those that have been submitted.

CETT Special Alimara Award

CETT, with the approval of the jury, may award the CETT Special Alimara Award to those institutions, companies or persons who, for their work and dedication to the tourism sector, are worthy of special distinction.


*The organizing body is not responsible for the authenticity of the materials presented. Participants in the contest must completely accept all of its rules.