XXXV Edition
21 MARCH 2019


BASES XXXV EDITION OF ALIMARA CETT BARCELONA AWARDS 

CETT is an international School for education and knowledge transfer in tourism and hotel management and gastronomy. CETT is affiliated to the University of Barcelona. Since its creation, has been dedicated to tourism training, research, and support, as well as encouraging the growth of tourism, hospitality and gastronomy in our country. CETT and the Tourism Trade Show B-Travel announce the XXXV edition of Alimara CETT Barcelona Awards.

This year 2019 marks the 35th anniversary of the awards. The awards have become a reference in the tourism scene, both nationally and internationally. An awards that mature with the years and that provide a transversal vision, that evolve to the rhythm of society does.

Alimara CETT Barcelona Awards has grown, grows and will continue growing to reinforce itself as the main point of reference in the field of the awards within the tourist sector. The awards are aimed at awarding campaigns, actions and strategies that, within the overall promotion of organizations, have the main focus on innovation in communication, marketing, sustainability and responsibility, and the products and services in the tourist, hotel and gastronomic sphere.


THE JURY

The Jury of the Alimara Awards of this edition is formed by representatives of the tourist sector, of the tourist promotion, of the world of communication and digital production, as well as by the teaching experts and researchers of the Research Groups of the CETT-UB.

This Jury will award the three spheres of the four categories (tourism, hospitality and gastronomy), being able to declare the prize null and void if it considers that any submitted candidacies met the requirements to be awarded.


THE ANNOUNCEMENT AND CEREMONY OF THE AWARDS

The proclamation and the Awards Ceremony will take place in the Hotel Alimara of Barcelona in a public act "The Night of the Alimara" on Thursday March 21st 2019.

The winning nominations will be presented at the B-TRAVEL'2019 and on the website of the Alimara Awards www.cett.es/premisalimara/en/

The organizing entity declines all responsibilities regarding the authenticity of the presented material. The participation in this announcement implies the total acceptance of its bases.


WHO CAN PARTICIPATE IN

Awarding all the innovative strategies within the overall promotion of organizations of the tourist, hospitality and gastronomic sector, or other sectors related to tourism, that take into account specific actions, campaigns or strategies that have the main focus on innovation in communication, marketing, sustainability and responsibility, and the products and services in the tourist, hospitality and gastronomic sphere, during the 2018 or early 2019.


THE CATEGORIES

The categories of the prizes to present the candidacies are the following:

ALIMARA AWARD IN INNOVATION IN COMMUNICATION

Awarding all communication strategies which improve tourist promotion of the organizations of the sector and which take into account specific actions online and offline related to advertising, public relations, among others.

ALIMARA AWARD IN INNOVATION IN PRODUCT AND SERVICE

Awarding all strategies of the organizations of the sector which improve the creation and adaptation of products, services and processes, and which also take into account people as a value of the organization.

ALIMARA AWARD IN INNOVATION IN COMMERCIALISATION

Awarding all the commercialisation strategies which improve the tourist promotion of the organizations of the sector and which take into account specific actions online and offline related to distribution, sales, among others.

ALIMARA AWARD IN INNOVATION IN RESPONSIBLE AND SUSTAINABLE TOURISM

Awarding all the strategies of the organizations of the sector which improve the responsible and sustainable tourism related to specific actions in responsible use, sustainable development, environment preservation and natural resources, among others.

Each category considers tourist, hospitality and gastronomy spheres. The Jury will award the three spheres of the four categories (tourism, hospitality and gastronomy), being able to declare the prize null and void if it considers that any submitted candidacies met the requirements to be awarded.


In addition, outside the competition, Alimara CETT Barcelona Awards will also present the Alimara CAT Award, the CETT Alimara Students Award, the CETT Alimara Mass Media Award and the CETT Special Alimara Award.

CAT ALIMARA AWARD

CETT and B-TRAVEL, together with the Government of Catalonia -Agency for Language Policy and The Catalan Board for Tourism-, are giving the Alimara CAT award a twist, by emphasizing clear communication expressed in Catalan. Thus, the award assesses language correctness and good language use.

A new feature of this award is that any company or institution, regardless of their physical location, within or outside the territories where Catalan is the official language, can enter the CAT Alimara.

CETT ALIMARA STUDENTS AWARD

CETT students give the CETT Alimara Students Award for best promotional candidacy that deserves most of their votes from among all those that have been submitted in this edition.

CETT ALIMARA MASS MEDIA AWARD

CETT, with the approval of the jury, may give the CETT Alimara Mass Media Award to a member of the mass media that has prominently contributed to promote tourism during 2018 or early 2019.

CETT ALIMARA SPECIAL AWARD

CETT, with the approval of the jury, may give the CETT Alimara Special Award to those institutions, companies or persons who, for their work and dedication to the tourist sector, are worthy of special distinction.


HOW CAN I PARTICIPATE IN?

Completing and sending the online application form located on the website www.cett.es/premisalimara/en/. Deadline: February 12th 2019.

All the gaps of the online form must be completed and candidacy materials must be attached.

For any questions or comments, please contact us at the e-mail address premis.alimara@cett.cat or by telephone at +34 934 280 777.


¡PARTICIPA AHORA!