XXXV Edition
21 MARCH 2019


THE CATEGORIES

The categories of the prizes to present the candidacies are the following:

ALIMARA AWARD IN INNOVATION IN COMMUNICATION

Awarding all communication strategies which improve tourist promotion of the organizations of the sector and which take into account specific actions online and offline related to advertising, public relations, among others.

ALIMARA AWARD IN INNOVATION IN PRODUCT AND SERVICE

Awarding all strategies of the organizations of the sector which improve the creation and adaptation of products, services and processes, and which also take into account people as a value of the organization.

ALIMARA AWARD IN INNOVATION IN COMMERCIALISATION

Awarding all the commercialisation strategies which improve the tourist promotion of the organizations of the sector and which take into account specific actions online and offline related to distribution, sales, among others.

ALIMARA AWARD IN INNOVATION IN RESPONSIBLE AND SUSTAINABLE TOURISM

Awarding all the strategies of the organizations of the sector which improve the responsible and sustainable tourism related to specific actions in responsible use, sustainable development, environment preservation and natural resources, among others.

Each category considers tourist, hospitality and gastronomy spheres. The Jury will award the three spheres of the four categories (tourism, hospitality and gastronomy), being able to declare the prize null and void if it considers that any submitted candidacies met the requirements to be awarded.


In addition, outside the competition, Alimara CETT Barcelona Awards will also present the Alimara CAT Award, the CETT Alimara Students Award, the CETT Alimara Mass Media Award and the CETT Special Alimara Award.

CAT ALIMARA AWARD

CETT and B-TRAVEL, together with the Government of Catalonia -Agency for Language Policy and The Catalan Board for Tourism-, are giving the Alimara CAT award a twist, by emphasizing clear communication expressed in Catalan. Thus, the award assesses language correctness and good language use.

A new feature of this award is that any company or institution, regardless of their physical location, within or outside the territories where Catalan is the official language, can enter the CAT Alimara.

CETT ALIMARA STUDENTS AWARD

CETT students give the CETT Alimara Students Award for best promotional candidacy that deserves most of their votes from among all those that have been submitted in this edition.

CETT ALIMARA MASS MEDIA AWARD

CETT, with the approval of the jury, may give the CETT Alimara Mass Media Award to a member of the mass media that has prominently contributed to promote tourism during 2018 or early 2019.

CETT ALIMARA SPECIAL AWARD

CETT, with the approval of the jury, may give the CETT Alimara Special Award to those institutions, companies or persons who, for their work and dedication to the tourist sector, are worthy of special distinction.


*The organization of the Alimara CETT Barcelona Awards declines all responsibility regarding the authorship of the submitted materials. Participation in this call implies the total acceptance of its bases.