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Any organization from the tourism sector, hospitality, gastronomy, enology or other tourism-related sectors who have taken actions to promote tourism during 2016 or early 2017 can enter the Alimara Awards

The new award categories are:

Alimara Awards

  • Alimara Award for Innovation in Product or Experience.
  • Alimara Award for Innovation in Tourism Marketing Strategy.
  • Alimara Award for the Use of ICT in Tourism Marketing.
  • Alimara Award for best Loyalty Campaign.
  •  Alimara Award for Sustainable Tourism Marketing Campaign.


Below you can find a description of the different award categories and a brief explanation of the requirements the jury will value:


1. Alimara Award for Innovation in Product or Experience.

Award for new service or product or adaptation of an existing service. Evaluation criteria are focused on design, attractiveness, segmentation, disruption, authenticity and holistic experience.

2. Alimara Award for Innovation in Tourism Marketing Strategy.

Award for new and innovative marketing strategies considering innovation in graphic design, language, script, use of social media and of different media; presence in street campaigns and in tourism exhibitions and fairs.

3. Alimara Award for the Use of ICT in Tourism Marketing.

Award for effectiveness and performance of ICT in tourism marketing.  Evaluation criteria will focus on mobile apps, gamming, VR and AR, usability, reliability, performance and contextual richness, etc.

4. Alimara Award for best Loyalty Campaign.

Award for innovation in consumer oriented campaigns dedicated to increase customer’s loyalty, knowledge of the customer, customer support, brand loyalty, and empowering customer.

5. Alimara Award for Sustainable Tourism Marketing Campaign.

Award for marketing actions taken to increase and improve awareness of sustainability and social responsibility through Tourism Marketing, by raising awareness among tourists, employees and organizations, motivating locals and, publicizing responsible practice in tourism.


Follow the 33rd edition of the Alimara Awards on #premisalimara


The other Alimara Awards are:


CAT Alimara Award

CETT and B-TRAVEL, together with the Government of Catalonia -Agency for Language Policy and The Catalan Board for Tourism-, are giving the Alimara CAT award a twist, by emphasizing clear communication expressed in Catalan. Thus, the award assesses language correctness and good language use. A new feature of this award is that any company or institution, regardless of their physical location, within or outside the territories where Catalan is the official language, can enter the CAT Alimara.

 

CETT Alimara Mass Media Award

CETT, with the approval of the jury, may award a CETT Alimara Mass Media prize to a member of the mass media that has prominently contributed to promote tourism during 2016 or early 2017.

 

CETT Alimara Student Award

CETT students give an Alimara award for best promotional campaign that deserves most of their votes from among all those that have been submitted.

 

CETT Special Alimara Award

CETT, with the approval of the jury, may award the CETT Special Alimara Award to those institutions, companies or persons who, for their work and dedication to the tourism sector, are worthy of special distinction.

 


The announcement and the prize-giving ceremony has taken place at Hotel Alimara in Barcelona in a public ceremony, Alimara Awards Night, where more than five hundred and fifty people come the past Thursday 20 April 2017.

 You can extend the information of the Alimara Awards Night 2017.

You can also see all the photographs of Alimara Awards Night 2017 HERE.



 *The organizing body is not responsible for the authenticity of the materials presented. Participants in the contest must completely accept all of its rules.