Criteria

 

Tourism promotion activities carried out during 2016 or early 2017 are awarded; a promotional campaign and the set of promotional material designed by public and/or private organizations in the tourism sector, hospitality, gastronomy or enology or in other sectors that generate tourist demand or, are linked to tourism.

 

What will be valued:

 

  • STRATEGY: innovation, effectiveness and suitability according to aims, audience, channel, social responsibility and ethical values of the campaign.
  • COMMUNICATION: quality and creativity, with special attention to language correction and linguistic adequacy and style; quality in information, generated interaction and impact.
  • DESIGN: creativity and innovation applied to campaign image.

 

Regarding the CAT Alimara Award, language correction and its good use will be valued.

 

HOW CAN YOU PARTICIPATE?

 

By filling in the online application form that can be found on: www.cett.cat/premisalimara, submitions before 10 February 2017.

 

The online application form must be accompanied by a detailed description of the promotional action and of any relevant material.

 

For any further questions or queries, please send an email to premis.alimara@cett.cat or phone 934 280 777


To participate on the 33rd edition of the Alimara Awards please click here to download the application form.


Follow the 33rd edition of the Alimara Awards on #premisalimara