November 27th, 28th & 29th, 2024

Participate in the 5th Edition!

The 5th edition of the CETT Smart Tourism Congress Barcelona is here, an international meeting space where academics, professionals, and entrepreneurs linked to the reality of Smart Tourism share experiences and analyze this phenomenon in depth to articulate synergies capable of shaping the future of smart tourism from all perspectives.

Do you want to be part of it?

Main research lines

Artificial Intelligence and Smart Tourism

Data-driven to boost Smart Destination

Analysis, Modelling, and Visualization of data for industry processes and destinations

Tech for Good: sustainability, accessibility, governance

Traveler behavior and experience

Ethical considerations and legal issues of AI in Tourism

Data-driven for marketing and(or) economics

Innovation and cutting-edge technologies towards Smart Tourism

Conceptualizing Smart Tourism: policies, applications, and trends

Keynotes

Alejandro Mullor

Alejandro Mullor

Worldwide Tourism Lead at Microsoft

Worldwide Tourism Lead at Microsoft

Alejandro Mullor joined Microsoft 16 years ago, his current role is Worldwide Tourism Lead, leading the global strategy for tourism, a specialization that complements with his expertise in Critical Infrastructures and Smart Cities. In previous years he has been developing, also within Microsoft, the role of Industry Advisor within the Worldwide Public Sector group, helping selected governments internationally to define their complete digitalization vision. He has worked with the City of Madrid, Region of Madrid, City of Amsterdam, Rotterdam, Utrecht, Helsinki, central government of Spain, central government of Estonia, Canada and Italy.


Rob Law

Rob Law

UMDF Chair Professor of Smart Tourism, University of Macau
More about Rob Law

Prof. Rob Law is University of Macau Development Foundation (UMDF) Chair Professor of Smart Tourism. He is also an Honorary Professor of several other reputable universities. Prof. Law has received 110 research related awards and accolades, as well as millions of USD external and internal research grants. Prof. Law has edited four books and published 1,000+ research papers (including several hundred articles in first-tier academic journals). His publications have received 67,000+ citations, with h-index/i 10-index = 119/551

Sandra Maria Correia Loureiro

Sandra Maria Correia Loureiro

Full professor at Iscte-Instituto Universitário de Lisboa and Business Research Unit
More about Sandra Maria Correia

Sandra Loureiro (Full Professor) is in the position 23 among the 13180 researchers in Economics & Business (Stanford University ranking). She has about 300 international publications including journal articles, conference proceedings, and books. Her current research interests include tourism marketing and marketing related to immersive technologies (e.g., VR, AR, AI). Her papers have been published in a variety of peer-reviewed journals, including the Journal of Marketing, Journal of Retailing, Tourism Management, Journal of Travel Research, Journal of Business Research, International Journal of Hospitality Management, Journal of Sustainable Tourism. Sandra has participated in several research projects funded by the EU (for example RESETTING and HOMECARE).

Stanislav Ivanov

Stanislav Ivanov

Professor at Varna University of Management and Director of Zangador Research Institute
More about Stanislav Ivanov

Dr. Stanislav Ivanov is currently a Professor at Varna University of Management, Bulgaria, and Director of Zangador Research Institute. He is the Founder and (Co-)Editor-in-chief of two academic journals: European Journal of Tourism Research, indexed in Scopus and Webs of Science, and ROBONOMICS: The Journal of the Automated Economy. He has (co-)authored over 220 publications in the fields of robonomics, robots, artificial intelligence, automation in tourism and hospitality, the economics of technology, revenue management, political issues in tourism, tourism economics, etc.

Founder and CEO of Goli Neuromarketing in Spain

He leads pioneering research in neuromarketing and consumer behaviour through applied neuroscience. He directs projects for new neuromarketing applications and develops technological tools for these applications. Renowned for applying Artificial Intelligence to the study of human behavior in real purchasing environments, he is a sought-after international speaker on neuromarketing, consumer behavior, innovation, and trends. Author of books such as "Neuropymes" (Pirámide, Grupo Anaya, 2013), and "Todos somos clients” (Pirámide, Grupo Anaya, 2018) he aims to apply neuromarketing knowledge to any business. His blog, Neuromarketing Spain, is a reference in the Spanish language.

José Ruiz

José Ruiz

Founder & CEO Goli Neuromarketing

News related to the sector:

Organized by UB Chair of Tourism, Hospitality and Gastronomy CETT

cátedra

In collaboration with

Hotel Alimara, seu del CETT Smart Tourism Congress