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DIGITALIZATION IN ENTERPRISES AND TOURISM DESTINATIONS

The unstoppable and exponential technological progress we experience in contemporary societies generates both uncertainties and opportunities for the tourism sector. Volatility and fugacity are some features in our present time that must be analysed looking into the future too. This ever-changing context, characterized by drawbacks such as disruption, forces business to constantly re-design their practices and strive to understand the relationships between companies and destinations with their customers and visitors.

The new 5G connectivity brings improvements in relation to the digitization of all types of organizations in the tourism sector, transforming it in a disruptive way and driving the adoption of technologies more than we have experienced in recent decades. This will be possible thanks to the technological innovations provided by 5G, mainly: higher data upload and download speeds, greater connection capacity between devices (IoT), lower latency (time between request and response). This new scenario will allow, among other things, to promote video marketing, augmented and virtual reality, artificial intelligence, and also to start configuring "immersive tourism", where the user himself is the protagonist of the tourist experience, amplifying his participation and improving their interaction with the product, service or tourist destination.

Topics of interest:

  • The emergence of 5G as a lever for change in the tourism sector
  • "Internet of things" linked to tourism
  • Artificial Intelligence
  • Big Data and Open Data
  • Intelligent information Management
  • Digitization in restoration and gastronomy
  • Communication and social media trends
  • Combination of different technologies
  • Advantages and disadvantages of the application of ICT
  • Collaborative economy
  • Wearable Technology
  • Case studies: good practices and successful models
Organized by: UB Chair of Tourism, Hotel and Gastronomy CETT
Photography from: DIGITALIZATION IN ENTERPRISES AND TOURISM DESTINATIONS | Smart Tourism Congress Barcelona