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SMART MANAGEMENT IN TOURISM

Beyond a purely technological perspective, tourism management is understood as the need to find the balance and connection between data and knowledge generation for decision-making. The above means that organizations and destinations must work to be committed to their citizens, be able to manage tourism flows and resources of a given destination in a sustainable way and integrate and make accessible their local culture to visitors, whilst adding value to experiences and making sure that these activities have a positive effect on the local economy and the quality of life of the residents.

Topics of interest:

  • Sustainable Development Goals
  • Governance and efficiency in tourism
  • Tools for tourism flows regulation
  • Revaluation of identity and culture through gastronomic resources
  • Experiential tourism
  • Ethics in tourism
  • Creation of sensory spaces
  • How to attract new markets
  • Generating knowledge for decision making
  • COVID19 pandemic: impacts, responses, etc.
  • Case studies: good practices and successful models
Organized by: UB Chair of Tourism, Hotel and Gastronomy CETT
Photography from: SMART MANAGEMENT IN TOURISM | Smart Tourism Congress Barcelona
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Photography from: SMART MANAGEMENT IN TOURISM | Smart Tourism Congress Barcelona