L1: Smart management in Tourism

Beyond a purely technological perspective, tourism management is understood as the need to find the balance and connection between data and knowledge generation for decision-making. The above means that organizations and destinations must work to be committed to their citizens, be able to manage tourism flows and resources of a given destination in a sustainable way and integrate and make accessible their local culture to visitors, whilst adding value to experiences and making sure that these activities have a positive effect on the local economy and the quality of life of the residents.

Topics of interest:

  • Sustainable Development Goals
  • Governance and efficiency in tourism
  • Tools gor tourism flows regulation
  • Revaluation of identity and culture through gastronomic resources
  • Experiential tourism
  • Ethics in tourism
  • Creation of sensory spaces
  • How to attract new markets
  • Generating knowledge for decision making
  • COVID19 pandemic: impacts, responses, etc.
  • Case studies: good practices and successful models

L2: Digitalization in enterprises and tourim destinations

The unstoppable and exponential technological progress we experience in contemporary societies generates both uncertainties and opportunities for the tourism sector. Volatility and fugacity are some features in our present time that must be analyzed looking into the future too. This ever-changing context, characterized by drawbacks such as disruption, forces business to re-design constantly their practices and strive to understand the relationships between companies and destinations with their customers and visitors.

Topics of interest:

  • "Internet of things" linked to tourism
  • Artificial Intelligence
  • Wearable Technology
  • Big Data and Open Data
  • Intelligent information Management
  • Communication and social media trends
  • Combination of different technologies
  • Advantages and disadvantages of the application of ICT
  • Collaborative economy
  • COVID19 pandemic: impacts, responses, etc.
  • Successful models and cases
Organized by:

Cátedra UB de Turismo,
Hotelería y Gastronomía