TOPIC 2

Topic 2: Innovation and creativity in business models 

In the current social and economic situation, many tourism companies have redefined and rethought their business models in order to adapt to the sector's new needs and demands. In this process, business innovation and creativity have been key vectors, both in order to achieve more efficient management, as well as to differentiate themselves from the competition. Proposals are being developed that are adapted to the new reality of the demand, by personalizing tourism services, but also with business improvement strategies to optimize resources and minimize costs.

These presentations will deal with innovative business models that are thriving. Therefore, this topic aims to find new or adapted business opportunities in the current context.

Topics of interest:

  • Experiential tourism
  • Creation of sensory spaces
  • Low-cost strategies:  “less is more”
  • High-end strategies: “exclusivity and luxury”
  • Revenue Management, e-commerce and online marketing
  • New gastronomy formats (street food, bistro lines of Michelin star restaurants, etc.)
  • Opportunity in specificity (food allergies, intolerances, people with disabilities, etc.)
  • New markets and consumer profiles
  • Customization of tourism packages. Dynamic packages.
  • Business adaptability
  • Generating value and brand to attract talent
  • Management models to increase economic efficiency
  • Collaborative economy 
  • Successful models and cases