Estimular la iniciativa emprendedora del alumnado de turismo, gastronomía y hotelería es el objetivo inicial de la Jornada de Emprendimiento.
"Somos una institución con impacto donde cuidamos la relación a largo plazo con nuestros colaboradores. Por ello, reconocer la excelencia académica y valorarla es un objetivo clave", así inició la Dra. Maria Abellanet i Meya , presidenta del CETT, la Jornada de Emprendimiento del CETT de este año, celebrada en el Hotel Alimara ayer. En la jornada participaron Soledad Bravo, gerente...Read all
Smart tourism, smart management, and digitalization are key factors in achieving sustainable and responsible tourism
The digitization of tourism companies and destinations and technology-based management, innovation, and knowledge are crucial to achieving sustainable, responsible, and quality tourism. This is one of the main conclusions reached at the CETT Smart Tourism Congress Barcelona , where specialists worldwide analyzed smart tourism and its prospects this past Wednesday and Thursday at the Hotel Alima...Read all
"The human touch is and will always be necessary, and technology will support it but will not replace it"
Pablo Soto (La Coruña, 1984) holds a degree in Business Administration and Management from the UDC, an Executive MBA from IESIDE, and a Master's in International Trade from Georgetown University. He has also taken formal Master's courses but is increasingly taking non-formal microlearning. With more than ten years of experience working in telecommunications companies, he currently works as an I...Read all
"The best leaders are the ones your team would choose if they had the chance"
Cristina Moyano was born in Madrid, although she is close to Barcelona due to family ties. She has a joint degree (BAM from ICADE and Marketing from Parsons The New School in New York). She studied executive education programmes at universities such as Columbia and IE and holds an Executive MBA. She has developed her professional career between Spain and the USA and has dedicated eight years to...Read all
El turismo inteligente y su futuro protagonizarán el CETT Smart Tourism Congress Barcelona el 9 y 10 de noviembre
La 4ª edición del CETT Smart Tourism Congress Barcelona analizará el smart tourism (turismo inteligente) y sus perspectivas de futuro con expertos internacionales. El encuentro tendrá lugar el 9 y 10 de noviembre en el Hotel Alimara BCN. Es un congreso organizado por la Cátedra UB de Turismo, Hotelería y Gastronomía CETT con la coorganización del Ayuntamiento y la Diputación de Barcelona y con ...Read all
“Metaverse is not about substituting tourism but how to make tourism richer, more meaningful, immersive and sensory rich”
Dra. Marianna Sigala is professor at the University of Piraeus, Greece. Her interests include services and experience management, Information and Communication Technologies (ICT) in tourism and hospitality, as well as wine tourism. She is a widely published and multi-awarded authority, as well as holds a long record of leadership and participation in international research projects. In 2016, sh...Read all
"CETT Smart Tourism Congress Barcelona is the space of reference and meeting point for professionals, academics and scholars about the smart concept"
Daniel Imbert-Bouchard Ribera is the director of the 4th edition of the CETT Smart Tourism Congress Barcelona . The congress analyses the smart tourism movement in depth and articulates the synergies that can shape the future of smart tourism from all possible perspectives. The congress will take place on 9 and 10 November at the Hotel Alimara BCN. It is the fourth CETT Smart Tourism Congres...Read all
CETT-UB brings together experts in smart tourism at the 3rd CETT Smart Tourism Congress Barcelona
. The reactivation of tourism from solutions linked to smart tourism, female leadership or entrepreneurship, are some of the issues to be discussed at the congress. . The congress, which is to be held online this year, will consist of three days: professional, entrepreneurial, and academic. CETT, a higher education center of reference in tourism, hospitality, and gastronomy affiliated t...Read all
The transformation of tourism through smart management
The COVID-19 has had repercussions in all society and tourism has been one of the most affected sectors which need to transform. Smart management of tourism will be a fundamental element to rethink the future of the sector and the companies that integrate it. In this sense, sharing and analyzing experiences and solutions is fundamental to create synergies and get to know good practices in th...Read all
Smart tourism y la resiliencia del turismo
La pandemia de la COVID-19 ha irrumpido con fuerza en todos los ámbitos de la sociedad a nivel global y son muchas las muestras de preocupación y de incertidumbre que se han compartido ante la magnitud de la crisis que habrá que afrontar...Read all