Presentació

Hospitality Track

Center

CETT-UB

Program Length

Semester

Field of Study

Hospitality

Year

2017-2018

Overview

The increasing appearance of customized products and services forces companies to question how well they adapt to the needs of the different market segments. In a changing and more competitive environment, the study of consumers and in particular of their needs is a key factor for the conceptualization of successful products. The trend is present in the hospitality industry as well, and as a consequence, hotel companies need to continuously rethink their strategies, aiming toward a growing profitability.

Our highly specialized semester program will enable students to discover different aspects of day-to-day hospotality management and expand their knowledge of the Hospitality Industry and its current strategies.

Dates

FALL SEMESTER: 07/09/2017 – 22/12/2017

SPRING SEMESTER: 25/01/2018 – 18/05/2018

Application Deadline

FALL SEMESTER: June

SPRING SEMESTER: November

Eligibility

Undergraduate Students

Accreditation of languages: Level of English or Spanish (Intermediate-B2)

Credits

Up to 30 ECTS

Language of Instruction

English and Spanish

Contact Hours

Up to 300

Related Programs

Marketing of Services: Successful Sales Management/ Events Management / New Trends in Gastronomy and Cooking / Innovative Design Concepts for Services in Gastronomy and Culinary Businesses - Summer Courses

Experience Management / Strategic Marketing in Gastronomy-Related Businesses - Winter Course

Remarks

Courses are subject to change.

Accommodation in Student Residence Hall located 5 minutes from the university is available.