Master’s Degree in
Innovation in Tourism Management
Anticipate the future of the tourism sector
The Master’s Degree in Innovation in Tourism Management at CETT-UB prepares you to take the next step in your career and become a key profile in the transformation of the sector. Specialize in tourism destination management from an innovative, sustainable and digital perspective, and learn how to create unique experiences that connect with the new demands of the market.
Throughout the program, you will develop the skills to design projects with real impact, integrating cultural, natural and gastronomic heritage, and adding value for both visitors and local communities. Get ready to lead the future of tourism with practical, strategic training aligned with the current challenges of the sector.
Are you ready to help transform the future of tourism?
Why study the
Master’s Degree in Innovation in Tourism Management?
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1. Prepare to lead change in tourism
Develop a strategic, sustainable and digital vision to respond to the major challenges of the sector and design more innovative and responsible tourism models.
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2. Define your specialization and stand out in the sector
Focus your training on a specific area of tourism and build a more defined and competitive professional profile. You will be able to specialize in key areas such as smart and sustainable destination management, gastronomic tourism or cultural and natural heritage.
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3. Connect with the reality of the sector from day one
Work with companies and institutions through real projects, challenges and practical methodologies that prepare you for a dynamic professional environment in constant evolution.
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4. Boost your career with a highly sought-after profile
Train with an expert teaching team and connect with the sector to access new professional opportunities in a field undergoing major transformation.
Choose your path in tourism management
Smart and Sustainable Tourism Destination Management
Specialize in destination planning and management from an innovative and sustainable perspective. Learn how to develop strategies that respond to the new challenges of the sector and create competitive tourism products in dynamic environments. Prepare to promote more responsible tourism models, balancing territorial development with the well-being of local communities. Become a professional capable of transforming destinations into unique, sustainable spaces adapted to the new demands of the market.
Career opportunities:
- Tourism destination management and planning in public administration
- Development of sustainable and experiential tourism products
- Tourism, sustainability and innovation consulting
- Tourism project management
- Teaching and research in tourism
Tourism Management of Gastronomic Heritage
Specialize in the management and promotion of gastronomic heritage as a driver of tourism development. Learn how to design experiences, routes and distinctive proposals that connect culture, territory and tourism. Develop innovative projects aligned with sustainability and the latest trends in the sector, and acquire the tools to position competitive, attractive gastronomic destinations with their own identity.
Career opportunities:
- Creator and manager of tourism products, events and services
- Lecturer and researcher specialized in gastronomic tourism and wine tourism
- Expert promoter of local food and gastronomic heritage
- Manager of tourism companies linked to gastronomy
- Gastronomic marketing professional
- Consultant in gastronomic tourism and wine tourism
Tourism Management of Cultural and Natural Heritage
Specialize in the management and innovation of cultural and natural heritage to design memorable tourism projects. Learn how to transform the resources of a territory into attractive, sustainable and competitive proposals. Develop the skills to respond to the new challenges of the sector and create experiences that connect culture, nature and tourism, generating value for both visitors and local communities.
Career opportunities:
- Cultural tourism manager
- Cultural tourism development specialist
- Guide for cultural and natural spaces
- Tourism expert and interpreter in the field of culture and heritage
- Manager of culture and natural resource departments for tourism purposes
- Lecturer and researcher specialized in cultural and natural tourism
- Consultant in cultural and natural tourism
Some of the companies that collaborate with the master’s degree
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Learn from those leading the sector
He is Director of Experience Marketing and Research at the Catalan Tourist Board, with a unique career path that combines academic research with public tourism management. He is a leading expert in wine tourism and believes that it goes far beyond visiting a winery, encompassing any leisure activity that can take place among vineyards.
His professional career places him at the forefront of the application of artificial intelligence and new technologies to business innovation. He brings to the master’s degree a direct and up-to-date perspective on how AI and emerging technologies are transforming the sector.
She has actively participated in projects such as Regenera4MED, promoted by Interreg Euro-MED and led by the Catalan Tourist Board, exploring new ways of connecting tourism, territory and community. She is one of the leading voices in regenerative tourism in Spain and brings to the master’s degree both conceptual and practical tools to design tourism models that go beyond sustainability, moving towards the active regeneration of territories.
He has served as Deputy Director General of the Tourism Consortium of Catalonia and Deputy Director General of the Catalan Tourist Board since 2010. He has also played an active role in the creation of the Agency and in the definition of Catalonia’s Strategic Tourism Plans and Tourism Marketing Plans.
He holds a PhD in Tourism Management and Planning and specializes in tourism destination planning and management, particularly in the areas of technology and innovation. He is an associate lecturer in the Department of Regional Geographic Analysis and Physical Geography at the University of Alicante and a member of the University Institute for Tourism Research (IUIT).
He is a founding partner of Vivential Value, a consultancy specialized in territory intelligence and the creation of tourism value based on the identity resources of a place. He is a leading expert in connecting territory, experience and tourism, with his own methodology for transforming the unique characteristics of a territory into competitive tourism products and destinations.
He is the General Manager of Saborea España, the leading national association for gastronomic and culinary tourism. He brings to the master’s degree a high-level strategic and operational perspective on how to structure a territory’s gastronomic heritage as a driver of tourism development, with direct knowledge of best practices, destinations and gastronomic products in Spain, as well as of the international network.
Admission process
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1. Admission process
From the first contact, our team will guide you to answer your questions and help you assess whether this master’s degree fits your profile and professional goals. You will receive close and personalized support.
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2. Interview with the academic coordination team
You will have a personal interview with the master’s academic coordination team to gain an in-depth understanding of the program, your fit and your projection within the sector. It is a space to share your background and motivations.
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3. Document validation
We will review your academic and professional documentation to ensure that you meet the admission requirements. Our team will guide you at all times to make the process smooth and simple.
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4. Enrollment
Once you have been admitted, you will be able to formalize your enrolment and secure your place in the program. We will support you at every step so you can complete the process quickly and without complications.
Why CETT-UB?
CETT-UB is an institute with a strong academic reputation: it is supported by the University of Barcelona, scores high in international rankings, has more than 56 years of experience and over 22,000 alumni, guaranteeing prestige and educational quality.
You will study in an international environment: every year, the campus receives more than 1,200 students from over 75 countries who choose CETT to train in tourism, hospitality and gastronomy. This cultural diversity, together with academic mobility opportunities, will enrich your learning experience and prepare you for a global career in the tourism industry.
CETT-UB has a close relationship with the tourism industry, ensuring that your training will be consistent with the needs of the labor market. As the institute has more than 1,000 agreements with companies in the sector, you will have access to employment and internship opportunities. A high percentage of CETT graduates also find employment in the sector, which demonstrates the quality and relevance of our training.
At CETT-UB, you will learn through real challenges and projects. You will have the opportunity to participate in national and international awards and competitions, which will allow you to make your mark and develop your skills with a global perspective.
The CETT Campus has learning spaces that reflect the reality of the sector: such as the Hotel Universitario Alimara, the Aula Restaurant, Espai Fòrum and the Ágora BCN residence. You will be able to apply your knowledge in real work environments, connect with active professionals and develop innovative projects.