Alimara Awards
The Alimara Awards
The CETT Alimara Barcelona Awards, created in 1983 and organized by CETT jointly with B-Travel and in collaboration with UN Tourism and the Department of Culture of the Generalitat de Catalunya, recognize products, services, strategies, or actions that bring an innovative vision to the tourism, hotel, and gastronomy sectors in the fields of communication, digitalization, sustainability, and research.
The concept of Alimara symbolizes the flame that attracts and connects people, forming the link between academia and the business and institutional fabric. The guardones have established themselves as a leading meeting point for the sector.
Submit your candidacy for the Alimara 2026 Awards!
From October 9, 2025, to February 3, 2026, you can submit your project and be part of the recognition of the most innovative initiatives in communication, marketing, and tourism experience.
Do you have an inspiring proposal?
This is your time to earn recognition from the industry and its professionals.
Get to know the CETT
CETT is the leading university center for Tourism, Hospitality, and Gastronomy. Affiliated with the University of Barcelona and with a clear international vocation, it has a team of specialized professionals who offer students a model for creating and transmitting knowledge based on rigor, innovation, and experience.
With a 50-year history, CETT has become a center that connects people and links the academic field with the business and institutional fabric. It is committed to those who view learning as growth and as an opportunity to achieve life projects through interaction with the environment and people.
Thanks to its history and its role as an agent of change in the sector, students at CETT have the opportunity to experience a unique learning experience, in contact with reality and at the same time preparing them to anticipate new challenges and social trends. With a firm commitment to society and the country and a spirit of constant transformation, CETT adds value to the achievement of a more professional and sustainable sector.
