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Alimara Awards

Finalists

Finalists for the Alimara Awards

Each year, the Alimara Awards recognize the most innovative and transformative initiatives in the fields of tourism, hospitality, gastronomy, and communication.

The nominations received have been evaluated following a rigorous process that combines the evaluation of each project by academics from the CETT-UB research groups who select the finalists.

Their analysis takes into account the quality, innovation, impact, and real contribution of each proposal to the development of the sector, ensuring a diverse, representative, and high-level selection of finalists.

These will then undergo an expert evaluation process by a jury made up of leading professionals and academics in the sector, who will ultimately determine the winners.

Evaluation criteria

Through Experiences

  • Incorporate a high degree of innovation.
  • Connect people with the cultural and social attributes and values of the region.
  • Offer a unique, customizable, and memorable experience that awakens emotions and encourages active participation.

Through Audiovisual

  • Use audiovisual language creatively and strategically to convey messages with impact.
  • Generate awareness and reinforce the positioning of the brand, organization, or destination.
  • Connect emotionally with target audiences, encouraging their involvement and recall.

Through Digitalization

  • Promote new business models derived from digitization.
  • Increase competitiveness and business efficiency.
  • Improve the user and employee experience.
  • Increase the sustainability of processes.
  • Improve the ability to measure and analyze data for management and/or an optimized customer experience.
  • Develop digital talent within organizations.

Through Sustainability

  • Generate benefits for the local community.
  • Respect and promote culture and heritage.
  • Contribute to preserving biodiversity.
  • Encourage the rational use of resources.
  • Distribute the wealth generated equitably.

Through Research

  • Generate scientific theories and methods that contribute to knowledge in the fields of tourism, hospitality, and gastronomy.
  • Translate research findings into useful applications for the sector.
  • Promote competitiveness, sustainability, and innovation in the sector through research.

Alimara CAT

  • Use Catalan correctly and effectively in communication materials and actions.
  • Demonstrate linguistic sensitivity in dealings with Catalan-speaking users and customers.
  • Make Catalan a distinctive, creative, and inclusive element within the communication strategy.

Finalists for the 41st edition of the Alimara Awards 2026

Below you can see the finalists in the categories for the 41st edition of the Alimara Awards 2026. The winners will be announced at the awards ceremony on March 19 at the Alimara Hotel in Barcelona.

Through Experiences

Screen Tourism Experience Program in Spain

Screen Tourism Experience Program in Spain

Who is behind this nomination?

Spain Film Commission

What is it about?

This pioneering program transforms film and TV series locations into real tourist experiences. It designs, tests, and documents routes and activities that allow destinations to turn their audiovisual heritage into a complete tourist product.

What does it contribute?

  • It opens up new opportunities for local economic development.
  • It connects the general public with the audiovisual universe in a tangible way.
  • It offers a clear and replicable methodology that any territory can apply.
More information
Tourism platform with audiovisual AI

Tourism platform with audiovisual AI

Who is behind this nomination?

WOWIST

What is it about?

A real-time conversational artificial intelligence platform that accompanies travelers before, during, and after their trip, personalizing recommendations based on their actual interests. Much more than a chatbot or an audio guide.

What does it offer?

  • It increases the relevance and quality of the visitor's experience.
  • It generates useful data for destinations and companies on preferences and behaviors.
  • It facilitates more accurate decisions and more memorable experiences.
More information
Skyjet VR

Skyjet VR

Who is behind this nomination?

IRALTA FILMS

What is it about?

An immersive virtual reality experience that allows you to “travel” safely, accessibly, and emotionally, exploring destinations and spaces without having to travel.

What does it offer?

  • It reduces the environmental impact associated with in-person tourism.
  • It provides educational experiences with a high emotional impact.
  • It is scalable and adaptable to multiple destinations and attractions.
More information
EnjoyIA + M.A.R.C.O.

EnjoyIA + M.A.R.C.O.

Who is behind this nomination?

Beroni

What is it about?

Two conversational AI assistants designed to inspire, design, and quote tourist experiences from travel agencies, accompanying the entire sales process.

What does it contribute?

  • Greater efficiency and agility for professionals in the sector.
  • Adapted and personalized proposals in real time.
  • Professionalization of service and improved competitiveness.
More information
Project Academy – Parish of Santa Maria del Pi and Sant Jaume

Project Academy – Parish of Santa Maria del Pi and Sant Jaume

Who is behind this nomination?

Luminiscence (in direct collaboration with heritage sites)

What is it about?

A proposal that transforms historic temples into immersive audiovisual experiences through light, sound, and projection, bringing heritage to new audiences.

What does it contribute?

  • It makes cultural heritage accessible to diverse audiences.
  • It modernizes cultural dissemination through experiential formats.
  • It allows the model to be replicated in other historic buildings.
More information
Lloret Drone Festival 2025

Lloret Drone Festival 2025

Who is behind this nomination?

Lloret de Mar Town Council

What is it about?

A nighttime show featuring 300 LED drones on the beach, replacing traditional fireworks and creating a stunning and safe collective experience.

What does it contribute?

  • It reduces noise, waste, and pollution.
  • It positions Lloret as an innovative and sustainable destination.
  • It creates a visually unique event that is highly attractive to tourists.
More information

Through Audiovisual

Catalonia, the best cuisine in the world

Catalonia, the best cuisine in the world

Who is behind this nomination?

Catalan Tourist Board

What is it about?

An audiovisual campaign that showcases Catalonia's gastronomic excellence through an emotional narrative that brings together the region, its people, and its produce via the iconic “infinite table.”

What does it contribute?

  • It reinforces Catalonia's international positioning as a gastronomic destination.
  • It connects emotionally with the public through music, storytelling, and symbolism.
  • It generates pride of belonging and cultural projection.
Play the video
Promotional video – Experiences Program (Screen Tourism in Spain)

Promotional video – Experiences Program (Screen Tourism in Spain)

Who is behind this nomination?

Spain Film Commission + TBS (Tech Brand Stories)

What is it about?

A dynamic audiovisual piece that explains how to design a tourist experience based on an audiovisual production, showing real cases in different territories.

What does it contribute?

  • It brings the methodology closer to destinations and professionals.
  • It brings clarity and visual appeal to the concept of “screen tourism.”
  • It facilitates the adoption of the model in other places.
Play the video
Axellence: Unlabelable

Axellence: Unlabelable

Who is behind this nomination?

Axel Hotels + local bakery partner

What is it about?

A campaign that transforms insults historically directed at the LGBTQIA+ community into handmade chocolates, reframing the language through pleasure and pride.

What does it contribute?

  • A powerful, inclusive, and emotional message.
  • Widespread virality and connection with the public.
  • It reinforces the identity and values of Axel Hotels.
Play the video
Tonet's Authentic Catalonia

Tonet's Authentic Catalonia

Who is behind this nomination?

ERGATES Tecnología S.L. + Fem Turisme

What is it about?

A Catalan avatar that accompanies viewers through traditions, festivals, and cultural heritage, combining humor, education, and emotional connection.

What does it contribute?

  • It brings Catalan culture closer to diverse audiences.
  • It modernizes the way heritage is disseminated.
  • It reinforces the identity and recognition of the region.
Play the video
Impressions of Austria

Impressions of Austria

Who is behind this nomination?

Austrian National Tourist Office

What is it about?

An audiovisual series that presents Austria's landscapes and cultural resources from an aesthetic and contemplative perspective.

What does it contribute?

  • It reinforces the appeal of the destination.
  • It offers elegant and easily exportable content.
  • It communicates the country with sensitivity and visual beauty.
Play the video

Through Digitalization

Dynamic Pricing System for tourist, cultural, and leisure venues

Dynamic Pricing System for tourist, cultural, and leisure venues

Who is behind this nomination?

Clorian Ticketing

What is it about?

An advanced system that automatically adjusts prices according to demand, footfall, and time of day, optimizing revenue and visitor experience.

What does it offer?

  • It reduces congestion and better organizes visitor flows.
  • It increases operational efficiency without extra investment.
  • It improves the shopping experience and planning.
More information
DATUR – Tourism mobility intelligence

DATUR – Tourism mobility intelligence

Who is behind this nomination?

BIM Consultors

What is it about?

A platform that analyzes aggregated mobile phone data to understand stays, movements, and seasonal patterns in any destination in Spain.

What does it contribute?

  • Decisions based on real evidence.
  • Robust comparisons between municipalities, regions, and years.
  • Direct support for responsible tourism planning.
More information
Tourism Intelligence. DTI Model

Tourism Intelligence. DTI Model

Who is behind this candidacy?

CIITUR – International Chair in Tourism Intelligence, Catholic University of Murcia (UCAM) + ITREM

What is it about?

A structural model that articulates data governance, training, and transfer to move toward smarter and more sustainable destinations.

What does it contribute?

  • It brings together academia, territory, and the sector.
  • It standardizes replicable methodologies.
  • It improves the competitiveness and sustainability of the destination.
More information
Data analysis and visualization tool for hotel management

Data analysis and visualization tool for hotel management

Who is behind this nomination?

Revinte Revenue Management SL

What is it about?

A solution that organizes key indicators for revenue and operational decisions, turning scattered data into clear and useful information.

What does it contribute?

  • It professionalizes hotel management.
  • It increases accuracy in critical decisions.
  • It improves business performance and efficiency.
More information
RHOv10 Suite: All-in-one technology solution for hotel management and marketing

RHOv10 Suite: All-in-one technology solution for hotel management and marketing

Who is behind this nomination?

GNAHS

What is it about?

The RHOv10 Suite is the most comprehensive technology platform for online hotel product management and marketing. Designed as an All-in-One tool, it combines efficiency, autonomy, and customization, optimizing daily operations, boosting direct sales, and improving the user experience through advanced technology.

What does it offer?

  • It increases direct sales and reduces dependence on OTAs.
  • It optimizes the booking experience, making it fast, intuitive, and highly convertible.
  • It integrates technology, marketing, and distribution into a single working ecosystem.
More information
PREVEO

PREVEO

Who is behind this nomination?

Gremi d'Hotels de Barcelona (Barcelona Hotel Association)

What is it about?

A unified, geolocated digital agenda that allows demand to be anticipated and strategic services in the city to be coordinated.

What does it contribute?

  • Improves efficiency and planning
  • Provides valuable information to the destination
  • Supports both the public and private sectors
More information

Through Sustainability

NEST Costa Daurada

NEST Costa Daurada

Who is behind this candidacy?

Green & Human Association + local companies + administrations + third sector.

What is it about?

A collaboration hub that activates sustainable tourism projects with real impact, shared governance, and methodology applicable to other destinations.

What does it contribute?

  • Building transformative alliances.
  • Measurable social and environmental impact.
  • Ability to scale the model to the entire region.
More information
Biofest Anaga

Biofest Anaga

Who is behind this nomination?

Ecotouristing Ideas Regenerativas

What is it about?

A community festival that links science, territory, and tourism to protect biodiversity in a natural environment of great value.

What does it contribute?

  • It promotes neighborhood participation.
  • It strengthens ecosystem conservation.
  • It activates the local economy and environmental education.
More information
Sustainable Sant Joan

Sustainable Sant Joan

Who is behind this candidacy?

Associació BonDiaMon + neighbors + businesses + neighborhood organizations + environmental experts and scientists.

What is it about?

A new way of celebrating: zero waste, alcohol-free, inclusive, and with a strong community component on Sant Miquel beach (Barceloneta).

What does it contribute?

  • It reclaims public space for the neighborhood.
  • It drastically reduces environmental impact.
  • It generates social cohesion and a model that can be replicated in cities.
More information
PROA — Data that opens doors to inclusive tourism

PROA — Data that opens doors to inclusive tourism

Who is behind this candidacy?
BIM Consultors (with 26 destinations and 2,000 participating companies)

What is it about?
A tool that allows destinations and companies to know their real level of accessibility, prioritize improvements, and publish reliable information for visitors.

What does it contribute?

  • It promotes inclusive and equitable tourism.
  • It optimizes resources through real data.
  • It improves the quality of life for residents and visitors.
More information
MICEYCLE

MICEYCLE

Who is behind this nomination?

Marmirada Proximity Tech Solutions with the collaboration of Effiwaste and the support of Lloret Convention Bureau and Lloret Turisme.

What is it about?

A system that measures and reduces food waste at MICE events using real-time data.

What does it contribute?

  • It reduces costs and environmental impact.
  • It provides immediate and actionable information.
  • It improves the sustainability of the events sector.
More information
Regenera Natura

Regenera Natura

Who is behind this candidacy?

RegeneraStudio SL (and local agents)

What is it about?

A collaborative project to regenerate forests, preserve biodiversity, and improve the health of the territory through impactful actions.

What does it contribute?

  • Real regeneration of the ecosystem.
  • Broad involvement of local actors.
  • Improved environmental resilience of the destination.
More information

Through Research

Guide to best practices for sustainable tourism involving animals

Guide to best practices for sustainable tourism involving animals

Who is behind this nomination?

Animal Wise, an initiative based in the Canary Islands specializing in animal welfare applied to tourism, training, and verification of good practices; participant in the Roundtable for Animal Welfare in Tourism (R4AWT) promoted by the Global Sustainable Tourism Council (GSTC).

What is it about?

The project is developing a Guide to Good Practices based on scientific evidence and international guidelines for integrating animal welfare into tourism activities (risk assessment, ethical standards, operational guidelines, and free informational materials for businesses and travelers). The work is based on literature and reference frameworks on animal welfare and responsible tourism to translate verifiable criteria into tourism operations.

What does it contribute?

  • An operational and verifiable framework for companies and destinations to integrate animal welfare into their management, with criteria applicable to zoos, sanctuaries, wildlife visits, and animal experiences.
  • Sector transfer: free materials and consumer awareness to reduce harmful practices and align supply with responsible tourism.
  • International alignment: participation in sector forums (GSTC–R4AWT) that promote the scalability of the standard and its adoption by the tourism value chain.
More information
Tourist Mobility Forecasting with Region-Based Flows and Hierarchical Spatial Tessellation

Tourist Mobility Forecasting with Region-Based Flows and Hierarchical Spatial Tessellation

Who is behind this candidacy?

The Catholic University of Murcia (UCAM), through its research ecosystem (Vice-Rectorate for Research, International Chair of Tourism Intelligence, and Chair of Mobility and Sustainable Transport).

What is it about?

This project develops an advanced model for predicting tourist mobility that uses Graph Neural Networks (GNN) and real human mobility data to anticipate visitor flows to a destination. The study analyzes both tourist and non-tourist movements at different territorial scales thanks to hierarchical spatial tessellation, which allows the analysis to be adapted to various geographical units relevant to destination planning.

The results show a significant improvement in predictive accuracy compared to traditional time series-based models, offering a multiscale view that is key to the strategic and sustainable management of destinations.

What does it contribute?

  • More accurate prediction of tourist mobility, allowing demand peaks to be anticipated, services to be planned, and congestion to be reduced.
  • Multiscale territorial analysis, adaptable to municipalities, counties, or regions, facilitating more contextualized decision-making.
  • Strategic tools for sustainable planning, supporting administrations and destination managers with information based on real data and advanced AI models.
  • Methodological innovation by integrating general and tourist mobility through graph neural networks, opening up new possibilities for studying visitor behavior.
Access the research
Mareas abertas: rumbo á accesibilidade no turismo marítimo-pesqueiro en Galicia

Mareas abertas: rumbo á accesibilidade no turismo marítimo-pesqueiro en Galicia

Who is behind this candidacy?

This nomination is led by the University of A Coruña, through a research team with expertise in accessibility, coastal tourism and territorial development, supported by professionals closely linked to Galicia’s maritime‑fishing sector.

What is it about?

“Mareas abertas: rumbo á accesibilidade no turismo marítimo‑pesqueiro en Galicia” investigates the barriers, opportunities and real needs to make maritime‑fishing tourism more accessible and inclusive.
The study examines infrastructures, activities and cultural narratives related to the sea to ensure that this valuable heritage can be enjoyed by all visitors while preserving its authenticity.

What does it contribute?

  • A rigorous diagnosis of accessibility challenges within a sector of strong cultural and economic significance.
  • Practical proposals to ensure universal access to maritime and fishing‑related experiences.
  • An integrative approach that strengthens social cohesion and empowers Galicia’s coastal communities.
Access the research

Alimara CAT

PROA – Tourism accessibility platform with Catalan as its operational and technical language

PROA – Tourism accessibility platform with Catalan as its operational and technical language

Who is behind this nomination?

The project is led by BiM Consultors, a Catalan consultancy specialised in tourism accessibility, destination planning and data‑driven tools.

What is it about?

PROA is a digital platform that allows destinations and businesses to assess, improve and communicate their accessibility through structured data, personalised reports and multidimensional criteria.
The platform is fully available in Catalan, including user interfaces, reports, training materials and support resources.

What does it contribute?

  • Shows Catalan as a language of technology and technical data, not only visitor communication.
  • Strengthens linguistic accessibility for tourism professionals and visitors.
  • Ensures rigorous and high‑quality Catalan in an advanced technological environment.
  • Positions Catalan as an inclusive, operational and strategic language within tourism digitisation.
More information
Casa Vicens Gaudí – Catalan as the backbone of a living heritage project

Casa Vicens Gaudí – Catalan as the backbone of a living heritage project

Who is behind this candidacy?

Casa Vicens Gaudí, the first house designed by Antoni Gaudí and today a UNESCO World Heritage Site, managed by a multidisciplinary team specialising in heritage, museography and community engagement.

What is it about?

The project positions Catalan as the core language of the entire visitor experience: website, social media, signage, museography (including Braille), guided tours and the full educational programme.
Casa Vicens also develops community‑driven projects in Catalan—such as Memòries, Santa Rita, Festa Major and collaborations with Catalan-speaking creators—strengthening local cultural identity.

What does it contribute?

  • Outstanding and consistent use of Catalan across all communication and interpretative materials.
  • Strong community engagement through Catalan-led cultural and social initiatives.
  • Innovation in Catalan-language heritage communication across digital, educational and visitor-facing channels.
  • A benchmark for linguistic normalisation within a major tourist destination.
More information
Tonet – A digital Catalan avatar for cultural storytelling and identity building

Tonet – A digital Catalan avatar for cultural storytelling and identity building

Who is behind this candidacy?

Developed by ERGATES Tecnologia in collaboration with femturisme.cat, Tonet is a digital avatar inspired by Catalan folk characters known as capgrossos.

What is it about?

Tonet presents Catalan cultural traditions, festivals and heritage through short audiovisual pieces entirely in Catalan, using a friendly, educational and participatory tone. The project blends AI‑assisted creativity with community interaction.

What does it contribute?

  • Positions Catalan as a natural language for digital storytelling.
  • Shows Catalan as a creative, emotional and modern communication tool.
  • Highlights Catalonia’s cultural and territorial diversity.
  • Strengthens cultural identity through community‑driven engagement.
Meet Tonet