Graduated in Fine Arts. Master's degree in art direction in applied telematics. Expert in innovation management and international digital business accredited by ACCIÓ (2014-2030). In 1998, he founded the digital communications company CREACTIVITAT, of which he is currently CEO and art director.

An expert in strategic consulting in new technologies, digital creativity, and technological coolhunting, he has been awarded an Honorable Mention by the Spanish Ministry of Culture, within the International CULTURAS Project; he was a member of the project committee for master's programs at the UPC (Polytechnic University of Catalonia) and the executive committee of the MEDIA Community of Catalonia. He is currently a member of the teaching staff for master's programs at CETT (University of Barcelona).

An industrial designer by training, he has spent over ten years leading hybrid teams in design, engineering, software development, art, and architecture to create audiovisual experiences with a strong component of technological innovation. His work encompasses interactive experiences, technological integration in spaces, immersive installations, and brand events, with design oriented toward measurable objectives and storytelling.

He has worked with clients such as Schneider, CaixaBank, Generalitat de Catalunya, Roca, Simon, Puma, Huawei, and Zurich. In academia, he has been a tutor for the Master's in Conceptualization at Elisava and a professor at the Barcelona Provincial Council.

With a decade of experience, Jorge has led innovative international projects in immersive shows that integrate multi-format videos, interactive installations, and augmented reality, transforming concerts, urban spaces, and launches into memorable experiences.

As the founder of Framemov, he leads a pioneering studio in large-format events and immersive advertising, specializing in 3D content, augmented/virtual reality, and projection mapping.

He leads the digital and social innovation agency of Vilanova i la Geltrú. He is the driving force behind projects like MedGAIMS, which gamify local tourism through apps, virtual reality, and urban games. Neàpolis is a leader in immersive technologies applied to tourism, with XR labs and incubation programs.

Architect specialized in virtual reality, Héctor Zapata is founder and president of Tetravol, a pioneering company in the development of immersive experiences applied to sectors such as tourism, education and urban planning. With more than 25 years of experience, he has led international projects in the United States, France, the Arab Emirates and China. Among his most recent works, the virtual rehabilitation of Casa Batlló, avionics training simulators and interactive experiences such as Aqua Protectors at the Barcelona Aquarium stand out. In addition, he is a university teacher in geometry, digital design and video game development, and an advocate of immersive learning as a tool for social transformation.

Master’s in Tourism Project Launch and Development with a specialization in Business Digitalization from CETT-UB, and Bachelor’s Degree in Tourism with a specialization in Hotel Management from CETT-UB. She is currently the Academic Coordinator of the Master’s in Hospitality Management and in Revenue Management, Digital Marketing, and Social Media. In addition, she serves as a coach for international competitions in the framework of Revenue Management and Hospitality, and as Pilot Manager in the Living Labs at the Alimara University Hotel. 

Her areas of expertise include revenue management and innovation in the hotel sector.