Bachelor's Degree in Digital Business and Innovation
Bachelor's Degree in Digital Business and Innovation
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Duration4 courses
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Credits240
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Start dateSeptember 2025
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Modality
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Specialization TracksStrategic Management and Business Development | Digital Transformation, Creativity, and Innovation
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Languages
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Cut note5.00
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Access code11102
Transform the world of digital business!
The Bachelor's Degree in Digital Business and Innovation at CETT-UB trains professional profiles that will lead the digital transformation and innovation in the companies of the future.
Today, technology is advancing by leaps and bounds and organizations need professionals capable of anticipating trends, applying creative solutions and designing strategies that integrate digital innovation into their DNA.
With this degree, you will be prepared to detect digital opportunities, apply technology to optimize processes and design new business models, and delve into applications in one of the main industries of the economy: the tourism industry.
If you want to lead innovative projects and transform industries through technology, this program offers the ideal environment to enhance creativity and develop impactful digital solutions.
A degree with multiple options
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Specialization itineraries of the degree
The Bachelor's Degree in Digital Business and Innovation allows you to choose between two specializations: Strategic Management and Business Development, and Digital Transformation, Creativity and Innovation.
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The Strategic Management and Business Development itinerarie offers advanced training to lead and expand companies in the field of digital tourism. The students will acquire knowledge in strategic management, investment and finance, and smart tourism management, fundamental to adapt to a global and changing market.
They will also explore new emerging markets, business acceleration strategies and expansion models in tourism businesses, developing the necessary skills to create, scale and consolidate innovative projects in the sector.
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The itinerary in Digital Transformation, Creativity and Innovation provides the key tools to boost digitalization in the tourism sector. You will learn to create and manage innovative tourism products, apply artificial intelligence and integrate disruptive technologies such as the Internet of Things, cloud computing and virtual and augmented reality.
In addition, you will be trained in cybersecurity to ensure secure digital environments. This specialization will enable the development of new business models, improving efficiency and competitiveness in an increasingly digitized tourism environment.
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Pursuing a double degree
Before pre-registration you can choose the option of a double degree: with this alternative you will study the Bachelor's Degree in Tourism and the Bachelor's Degree in Digital Business and Innovation in five years.
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Open degree
The open degree allows students to explore different university degrees for a year and a half before deciding which degree to pursue definitively.
This program offers the opportunity to combine subjects from various degrees, providing an interdisciplinary base.
Students take 60 credits combining by blocks the subjects of four different degrees: Degree in Tourism, Degree in Marketing, Events and Entertainment, Degree in International Hotel Management and Degree in Digital Business and Innovation.
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Dual training: part of the training is carried out in a company
- This option is ideal if you are looking for a challenge, growth and a competitive advantage on your resume. It will allow you to spend the second semester of the third year and the first semester of the fourth year in a company.
- It will be a direct immersion in the work environment to learn about its culture, processes and business dynamics. You will be able to enhance your skills in a real environment and maximize your job opportunities at the end of the course.
- In order to be eligible for this type of training, both the academic record and the motivation and attitude during the course of the degree will be taken into account.
What makes CETT-UB's Bachelor's Degree in Digital Business and Innovation different?
It is the only official university degree in Spain that specializes in the digital development of tourism companies and organizations, with a special focus on entrepreneurship and innovation.
You are the protagonist
In our programme, you are at the centre of learning. You will not only receive theoretical knowledge, but you will apply it directly in projects with real companies, which will enhance your critical thinking, creativity and practical skills. This will enhance your critical thinking, creativity and practical skills. Dare to take the next step and develop your competencies in a dynamic environment that will prepare you to make key decisions in your professional future!
Integral approach
It combines business management, innovation, digital transformation and its application to the tourism sector, four highly transversal pillars in demand in the labour market. This approach not only trains you to lead businesses, but also prepares you to implement emerging technologies, develop new innovation strategies and manage digital transformation in a sector as dynamic as tourism. It is a complete training that opens up multiple career opportunities in key areas of today's economy.
Get into the Traveltech sector
You'll have the opportunity to be part of a fast-growing industry, valued at more than $340 billion and projected to grow at 9% annually. With technologies such as artificial intelligence, big data and blockchain transforming the way people travel, you'll be trained to lead the transformation of the travel industry.
Recognitions
CETT-UB has obtained four stars in the QS Stars audit by Quacquarelli Symonds (QS), a British reference company specialized in the analysis of higher education institutions worldwide. The best rating (five stars) corresponds to the categories of Teaching and Employability.
1st position in the STR 2024 EMEA competition: The “STRtist” team won the STR & ICHRIE EMEA Student Market Study Competition 2024.
Why CETT-UB?
CETT-UB is an institute with a strong academic reputation: it is supported by the University of Barcelona, scores high in international rankings, has more than 55 years of experience and over 22,000 alumni, guaranteeing prestige and educational quality.
You will study in an international environment: every year, the campus receives more than 1,200 students from over 75 countries who choose CETT to train in tourism, hospitality and gastronomy. This cultural diversity, together with academic mobility opportunities, will enrich your learning experience and prepare you for a global career in the tourism industry.
CETT-UB has a close relationship with the tourism industry, ensuring that your training will be consistent with the needs of the labor market. As the institute has more than 1,000 agreements with companies in the sector, you will have access to employment and internship opportunities. A high percentage of CETT graduates also find employment in the sector, which demonstrates the quality and relevance of our training.
At CETT-UB, you will learn through real challenges and projects. You will have the opportunity to participate in national and international awards and competitions, which will allow you to make your mark and develop your skills with a global perspective.
The CETT Campus has learning spaces that reflect the reality of the sector: such as the Hotel Universitario Alimara, the Aula Restaurant, Espai Fòrum and the Ágora BCN residence. You will be able to apply your knowledge in real work environments, connect with active professionals and develop innovative projects.
Campus CETT
Training Center
Building
Reception
Resource center
Career Services
Theoretical teaching classrooms
Technical Classrooms
Pre-preparation Classroom
Cooking Workshop
Techno-Culinary Classroom
Research and Innovation Space
Demonstration Kitchen Classroom
UB-Bullipedia Space
Sommeliers Classrooms
Reception Classroom
Computer Classrooms
Applied Technology Classrooms
Restaurant Classroom
Forum Space
Kitchen Classroom
Alimara University Hotel
Reception
Summum Restaurant
Event Rooms
Garden
Rooms
Àgora BCN University Residence
Reception
Rooms
Dining Room
Leisure Room
Gym
Activity Rooms
Garden
International mobility
Academic Mobility: CETT has specific agreements for students to offer them the opportunity to study at a national or foreign university and benefit from scholarships for mobility plans.
International internships: From your first year, you can do internships abroad at leading tourism and hotel companies. We'll connect you with international charitable institutions, NGOs, and startups in the sector, as well as companies recognized for their competitiveness and excellence.
Internships and Jobs
During the Bachelor's Degree in Digital Business and Innovation, you will complete internships at tourism companies, institutions, and organizations to acquire new skills and apply the knowledge learned throughout the degree.
The Career Services department will guide you on the types of internships you can do at top-tier national and international companies.
Curricular internships
- Paid professional internships in national and international companies.
- They are divided into two periods of curricular internships in CETT-application companies or in collaborating companies.
- Minimum duration: 225 hours of training each
Extracurricular internships
- Paid professional internships in national and international companies.
- From the first year, you'll be able to do voluntary internships to develop a qualified professional profile and gain experience.
- Maximum duration: 900 hours per course.
Professionals opportunities
- Digital business strategy specialist
- Digital Marketing Management
- Digital Business Consultant
- Innovation and Business Model Manager in Tourism
- Innovation Director for Tourism Companies and Destinations
- Project Management in Tourism Companies: e-commerce, digital marketing, Smart Cities, etc.
- Design of Digital Experiences, Tourism Platforms, and New Tourism Business Models
- Tourism-Oriented Analytics and Data Science
- Specialist in Artificial Intelligence Applied to Tourism
- Consultant in Digital Transformation for Tourism Destinations and Companies
- Innovation Management and Customer Experience
- Expert in Virtual and Augmented Reality for the Tourism Sector
- Specialist in Technologies Applied to the Tourism Sector
- Technological Design in Smart Tourism
- Analysis and Management of Tourism Knowledge in Destinations
- Consulting for the Development of Infrastructure, Products, and Services in Smart Destinations
- Entrepreneur in Own Company or Startups
- Intrapreneur in Large Companies in the Sector
Student Services
Students will have access to a wide range of services designed to make their academic experience unique.
The CETT Campus offers a privileged selection of dining options, including Espai Fòrum, Aula Restaurant, and the Alimara University Hotel. It also features a multidisciplinary Resource Center with an extensive collection of books, tools, and digital spaces to support and enhance learning beyond the classroom.
Additionally, with the CETT-UB app, you can download the Virtual Campus app and have the entire campus experience at your fingertips.
Other services that may interest you
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Career Services
The Career Services department provides guidance and support to connect you with internships and job opportunities at leading companies in the sector. It maintains an extensive database of job and internship openings.
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International
The CETT International Center offers personalized support to help you internationalize your studies, providing a wide range of exchange programs and internships abroad.
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Alumni
The CETT Alumni Association's main mission is to strengthen the connection between former students by creating a network of professionals who enjoy various benefits in the professional, educational, and social fields.
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UB Services
As an affiliate center of the University of Barcelona, CETT students have access to the university's library network and resources, as well as the sports facilities of Esports UB and the "SOM UB" card, which offers a wide range of services and benefits.
CETT facilities
The CETT campus is located in the Horta neighborhood of Barcelona. It comprises the CETT Barcelona School of Tourism, Hospitality and Gastronomy, the Hotel Alimara Barcelona, and the Àgora BCN International University Residence.
