Who is it for?
The specialization of Urban Destinations Management within the master’s in Tourism Innovation Management focuses on the study of destinations management and planning and replies to the need in the sector, for professional profiles who have great knowledge of innovation and tourism management that can help address an ever-changing environment to ensure a destination’s sustainability.
The changes caused by digitalization processes, innovation, globalization and sustainability are particularly affecting the tourism sector and therefore, reshaping its bases whilst also giving ground to the appearance of new business models which are putting traditional business models under great pressure; the later need to strengthen their ability to adapt to constant change and develop key strategies to give appropriate answers.
The course program is specially designed for those who need to acquire or refresh their skills and knowledge on tourism management, planning and promotion of urban destinations to be in tune with the latest trends and tools that affect their area of specialization and ultimately, boost their career or expand their professional network.
The course program is specially designed for these student profiles:
Executives and staff in managerial posts
The current social and economic circumstances call for professionals in the sector to refresh and update their professional skills and knowledge, to be in tune with the latest trends and tools that affect their area of specialization.
Professionals already involved in urban tourism
Professionals who wish to know more or update strategies, techniques and tools to use in managing and developing tourist services in urban destinations.
University graduates with at least 2 years professional experience who wish to put their career on track and who also wish to expand their professional contacts within the tourism and hospitality sector or for graduates looking forward to starting a research or teaching career in the area.