International Congress on Gastronomic Tourism

At a glance

10 JUL 24 Jun 10 Wed May

27, 28 and 29 November 2025

Campus CETT

Hybrid format. Some streaming sessions

Some sessions in Spanish and some in English

Call for Abstracts open

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Banner Congreso Internacional de Turismo Gastronómico

About the congress

The 1st International Congress on Gastronomic Tourism is an international and inter-university event that will take place in Barcelona from November 27 to 29, 2025. It is conceived as a space for reflection on the relationship between tourism and gastronomy.

The aim of the congress is to foster debate among academics, researchers, and professionals on current dynamics, interconnections, and new perspectives in the field of gastronomic tourism.

This congress takes place in the special context of Catalonia’s designation as the World Region of Gastronomy 2025, making it the first European region to receive this recognition. Furthermore, it is an international and inter-university congress in a hybrid format, responding to the need for a space for professionals, researchers, and the wider community interested in this topic.

Discover the Key Aspects of Culinary Tourism

🏛️ Culture, Heritage, and Sustainability

🏛️ Culture, Heritage, and Sustainability

Gastronomic tourism is a way to preserve intangible cultural heritage and promote local identity. This thematic focus will address:

  • How tourism strengthens communities.
  • Achieving social, economic, and environmental sustainability in the tourism industry.
  • The vital role of women leaders in driving innovation and inclusion.
  • The impact of new global cultural trends on the tourism sector.
📣 Strategic Positioning and Innovative Promotion

📣 Strategic Positioning and Innovative Promotion

Food destinations are getting a makeover, using inventive strategies to shine on the world stage.  We'll be looking at:

  • The effect of official awards (like being named a culinary capital or region).
  • Traditional and digital marketing approaches.
  • The impact of storytelling through movies, novels, and immersive experiences.
🚀 Innovation and Trends: The Future of Gastronomic Tourism

🚀 Innovation and Trends: The Future of Gastronomic Tourism

Gastronomy is changing, thanks to advancements in the food and tourism sectors.  Key presentation topics include:

  • Exciting new trends such as gastrodiplomacy and wine tourism.
  • The role of multidisciplinary research in sparking culinary creativity.
  • Emerging trends globally redefining the landscape of food tourism.

Program

A three-day journey to discover, reflect, and share around sustainable gastronomic tourism.

  • Thursday, November 27, 2025

    Schedule Activity Language
    8:30-9:30 Participant registration  
    9:30-10:00 Institutional Inauguration  
    10:00-10:45 Keynote 1: Innovation in Gastronomic Tourism: A potentiality for rural areas by Dra. Anne-Mette Hjalaguer , University of Southern Denmark English with simultaneous translation into Catalan or Spanish
    10:45-11:00 Coffee break  
    11:00-13:00 Presentation of papers in parallel sessions Catalan, Spanish or English
    13:00-14:00

    Roundtable: Catalonia, World Region of Gastronomy: Challenges and Opportunities in the Preservation of Gastronomic Heritage

    Moderator: Dr. Xavier Medina, UNESCO Chair in Food, Culture, and Development

    Catalan with simultaneous translation into Spanish and English
    14:00-15:00 Lunch break  
    15:00-17:00 Presentation of papers in parallel sessions Catalan, Spanish or English
    16:00h-17:00h Presentation of the book “Planning Sustainable Gastronomic Tourism Destinations” by Dr. Antonio Montecinos, Center Empresarial, Gastronomic, Hotelier (Mexico) Spanish
    17:00-19:00

    Choose one of the two tours with limited seating available:

    Visit to Can Morral del Molí-Valles Occidental: The role of women in preserving gastronomic tourism. *Round-trip bus transfer from the CETT.

    OR

    Gastrobotany Urban Tour. We interpret edible biodiversity and reflect on its power to transform gastronomic tourism. Evarist March Sarlat, Naturalwalks. Consultant for Celler de Can Roca.

    Spanish
  • Friday, November 28, 2025

    Schedule Activity Language
    9:00-09:30 Participant registration  
    9:30-10:30

    Roundtable: Governance and Management of Gastronomic Tourism

    Moderated by Lucía Díaz Madurga, journalist specializing in travel and gastronomy, contributor to El País Gastro and Viajes National Geographic

    Spanish with simultaneous translation into Catalan and English
    10:30-11:00 Coffee break  
    11:00-13:00 Presentation of papers in parallel sessions Catalan, Spanish and English
    13:00-14:00 Keynote 2: Creative Industries and Gastronomic Tourism by Dr. Greg Richards, University of Tilburg, Breda University of Applied Sciences English with simultaneous translation into Spanish and Catalan
    14:00-15:00 Lunch break  
    15:00-16:00 Presentation of papers in parallel sessions Catalan, Spanish and English
    16:00-17:00

    Roundtable: Gastronomic Destination Management, Saborea España

    Moderator: Dr. Emma Pla Rusca, Director of the Master's Degree in Tourism Management Innovation at CETT-UB

    Spanish with simultaneous translation into Catalan and English
    17:00-19:00

    Choose one of the two tours with limited seating available:

    Visit to the Baix Llobregat Agrarian Park (limited places) *Round-trip bus transfer from the CETT

    OR

    Gastrobotany Urban Tour. We interpret edible biodiversity and reflect on its power to transform gastronomic tourism. Evarist March Sarlat, Naturalwalks. Consultant for Celler de Can Roca.

     
    21:00 Conclusions of the conference and gala dinner  
  • Saturday, November 29, 2025

    Schedule Activity Language
    8.00 Meeting point for bus transfer from CETT  
    10:00-12:00 Visit to the Vallmora Archaeological and Wine Tourism Center  
    12:00-12:30 Bus transfer  
    12:30-14:00 Visit to the Alta Alella winery with wine pairing  
    15:00 Bus departs for return to Barcelona, CETT-UB  

Thematic Areas

Thematic Areas of the Congress include, but are not limited to:

  • The development of gastronomic tourism linked to intangible heritage attractions and events, highlighting its contribution to cultural preservation and local identity.
  • Gastronomic nominations and recognitions (e.g., Gastronomic Capital, World Region of Gastronomy, European Region of Gastronomy) as tools for positioning and competitiveness.
  • Marketing strategies in gastronomic tourism applied to both destinations and businesses, including digital marketing and offer differentiation.
  • The use of gastronomic brands as vectors for tourism promotion and economic development.
  • Specific areas of gastronomic tourism such as gastrodiplomacy, wine tourism, and innovations in gastronomic experiences for businesses and destinations.
  • Post-pandemic trends that have redefined gastronomic tourism and new associated consumption habits. The contribution of gastronomic tourism to the Sustainable Development Goals (SDGs) and its role in social, economic, and environmental sustainability.
  • Future perspectives of gastronomic tourism: new forms, emerging processes, and cultural meanings.
  • The influence of fiction, virtuality, and cinema as platforms for the promotion and storytelling of gastronomic tourism.
  • New paths for academic research in gastronomic tourism, with a multidisciplinary and innovative approach.
  • The role of women in gastronomy, wine service (sommelier), and leadership in gastronomic tourism, and their visibility in the sector.

Keynote Speakers

Greg Ricards

Greg Richards

Professor of Placemaking and Events at Breda University and Professor of Leisure Studies at Tilburg University in the Netherlands.

He has worked on projects for numerous national governments, national tourism organizations, and municipalities, and has extensive experience in tourism and leisure research and education. His recent books include The SAGE Handbook of New Urban Studies, Reinventing the Local in Tourism, Small Cities with Big Dreams: Creative Placemaking and Branding Strategies, and Rethinking Cultural Tourism. He is currently working on an EU Horizon project, Crocus: Cultural and Creative Tourism in Rural and Remote Areas.

Linkedin
Anne Mette Hjalager

Anne-Mette Hjalager

Professor in the Department of Business and Environment at the University of Southern Denmark.

She works with innovation, business processes, and management, particularly—but not exclusively—in the tourism sector. Gastronomy and tourism are of particular interest to her, and she serves as editor-in-chief of the journal Gastronomy and Tourism. She has published extensively in the mentioned fields, and her current focus is on shifting boundaries between the public and private sectors, as well as related spatial and relational transformations. She participates in international research projects, for example, within the framework of EU programs.

Linkedin

Visits

Several tours with limited seating have been scheduled during the congress. Attendees who have registered and paid will be able to choose which tours they wish to attend, taking into account the number of available seats and the order in which they request them.

Select a gallery
Select a gallery

Can Morral Mill

Can Morral del Molí is a family winery located between the Vallès Occidental and Baix Llobregat regions, in a natural setting surrounded by forest. For over 15 years, Xavier, Maria, and Mariona have been producing organic wines with minimal intervention, respecting the landscape and biodiversity. Their philosophy is based on regenerative agriculture and connection to the land.

Gastrobotanical Urban Tour with Natural Walks

Natural Walks offers urban gastrobotanical tours to discover edible wild plants in everyday settings. Through sensory walks, aromas, flavors, and traditional and modern culinary uses are explored. An educational, fun, and sustainable experience that connects gastronomy, nature, and local culture.

Baix Llobregat Agricultural Park

The Baix Llobregat Agricultural Park is a protected agricultural area in the Barcelona metropolitan area. It promotes sustainable, professional, and innovative agriculture, preserving a valuable natural, economic, and cultural heritage in one of the most fertile soils in Catalonia.

Vallmora Wine Tourism and Archeology Center

The Vallmora Roman winery was a winemaking centre in the Roman Laietània region, with documented activity between the 1st and 5th centuries BC. Twenty-two centuries later, the facilities now provide insight into the cultivation, production and marketing of Laietà wine in Roman times. The site includes a testimonial vineyard and an experimental vineyard, and contains the only two reconstructions in the country of wine presses as they were 2,000 years ago.

Alta Alella

Alta Alella is a family winery located in the heart of the Serralada de Marina Natural Park, a few kilometers from Barcelona and next to the Mediterranean Sea. Founded in 1991 by Josep Maria Pujol-Busquets and Cristina Guillén, the Can Genís estate represents an ecological and sustainable winemaking project. With 50 hectares of certified vineyards, they produce high-quality wines and cavas, respecting the environment and committed to innovation.

Can Morral Mill

Can Morral del Molí is a family winery located between the Vallès Occidental and Baix Llobregat regions, in a natural setting surrounded by forest. For over 15 years, Xavier, Maria, and Mariona have been producing organic wines with minimal intervention, respecting the landscape and biodiversity. Their philosophy is based on regenerative agriculture and connection to the land.

Gastrobotanical Urban Tour with Natural Walks

Natural Walks offers urban gastrobotanical tours to discover edible wild plants in everyday settings. Through sensory walks, aromas, flavors, and traditional and modern culinary uses are explored. An educational, fun, and sustainable experience that connects gastronomy, nature, and local culture.

Baix Llobregat Agricultural Park

The Baix Llobregat Agricultural Park is a protected agricultural area in the Barcelona metropolitan area. It promotes sustainable, professional, and innovative agriculture, preserving a valuable natural, economic, and cultural heritage in one of the most fertile soils in Catalonia.

Vallmora Wine Tourism and Archeology Center

The Vallmora Roman winery was a winemaking centre in the Roman Laietània region, with documented activity between the 1st and 5th centuries BC. Twenty-two centuries later, the facilities now provide insight into the cultivation, production and marketing of Laietà wine in Roman times. The site includes a testimonial vineyard and an experimental vineyard, and contains the only two reconstructions in the country of wine presses as they were 2,000 years ago.

Alta Alella

Alta Alella is a family winery located in the heart of the Serralada de Marina Natural Park, a few kilometers from Barcelona and next to the Mediterranean Sea. Founded in 1991 by Josep Maria Pujol-Busquets and Cristina Guillén, the Can Genís estate represents an ecological and sustainable winemaking project. With 50 hectares of certified vineyards, they produce high-quality wines and cavas, respecting the environment and committed to innovation.

Call for Abstracts

Participate in the congress with your paper!
All submissions must address one or more of the congress's thematic areas and will be anonymously reviewed by members of the Scientific Committee.
Selected papers will be presented orally during the congress and published in a digital proceedings book with an ISSBN.

How to submit a paper?

Anyone wishing to submit a paper must indicate this when registering as a congress participant. Once registration is complete, they will receive a web link through which they can submit an abstract of their contribution via the platform Easychair

What should the abstract include?

The abstract must be 300 words in length. Its content should cover the key aspects of the paper, including: introduction, objectives, methodology, and results, as well as 3 to 5 keywords, following the downloadable template.
 

Accepted languages are Catalan, Spanish, English, and Portuguese

Oral Presentation

All accepted papers must be presented at the congress by at least one of the authors, who must be registered for this purpose. Authors who are not registered for the congress will not be entitled to receive the official certificate of presentation.
Presentations of papers and talks at the congress may be delivered in any of the four accepted languages: Catalan, Spanish, English, or Portuguese.

Deadlines and Key Dates

  • April 11, 2025 – Opening of participant registration and payment
  • May 11, 2025 – Deadline for abstract submission (first call)
  • June 11, 2025 – Notification of accepted abstracts
  • August 11, 2025 – Deadline for abstract submission (second call)
  • September 11, 2025 – Notification of accepted abstracts
  • September 12, 2025 – Deadline for early bird registration
  • October 11, 2025 – Deadline for registration of authors with accepted papers
  • November 2, 2025 – Deadline for general registration
  • November 11, 2025 – Publication of the final congress program

Registration Fees

Until September 12, 2025

  • General fee: €100
  • Student fee: €40
  • CETT community and co-organizing universities and institutions: Free
  • Gala dinner: €55
  • Wine & Gastronomy Experience: €40

From September 13 to November 2, 2025

  • General fee: €150
  • Student fee: €50
  • CETT community and co-organizing universities and institutions: Free
  • Gala dinner: €55
  • Wine & Gastronomy Experience: €60

Publication Opportunities

The most relevant papers presented during the congress will be eligible for publication in selected academic journals. These papers will undergo anonymous peer review and must comply with the editorial standards of each journal.

  • Registration Conditions and Payment Method

    Once the registration form has been completed, a confirmation email will be sent with the available payment options.

    The registration fee includes access to all sessions, certificates, congress documentation, materials, proceedings, excursions, meals, and coffee breaks. The gala dinner and the enogastronomic experience on Saturday are not included in the congress fee.

    For payments via bank transfer, the payment must be made to the following account:

    BANK: Caixabank
    ACCOUNT HOLDER: Estudis d'Hoteleria i Turisme CETT S.A.
    IBAN: ES10 21003642 192200099891
    REFERENCE: Name and surname_1CITG

    For the student rate, once the payment has been made, proof of enrollment must be provided by sending the enrollment certificate to the email address: [email protected].

  • Scientific Committee

    The scientific committee includes experts from various institutions, such as:

    • Dr. Ainhoa Carballido, CETT-UB Barcelona School of Tourism, Hospitality and Gastronomy
    • Dr. Antonio Montecinos, Centro Empresarial Gastronómico Hotelero (Mexico)
    • Dr. Carlos Hiriart, Universidad de Morelia Michoacán
    • Dr. Carlos J. Baños Castiñeira, University of Alicante
    • Dr. Claudio Milano, University of Barcelona
    • Dr. Elena Ridolfi, CETT-UB Barcelona School of Tourism, Hospitality and Gastronomy
    • Dr. Enrique Moltó, University of Alicante
    • Dr. Eugeni Osàcar Marzal, CETT-UB Barcelona School of Tourism, Hospitality and Gastronomy
    • Dr. Jordi Arcos-Pumarola, CETT-UB School of Tourism, Hospitality and Gastronomy
    • Dr. José Antonio Pérez-Aranda, CETT-UB Barcelona Hospitality and Gastronomy
    • Dr. José Antonio Vázquez-Medina, Research Center for Food and Development, Mexico
    • Dr. Josep Antoni Ivars Baidal, University of Alicante
    • Dr. Laia Encinar, CETT-UB Barcelona School of Tourism, Hospitality and Gastronomy
    • Dr. Oriol Anguera-Torrell, CETT-UB Barcelona Hospitality and Gastronomy
    • Dr. Raúl Compés, University of Zaragoza
    • Dr. Ricardo Hernández, University of Córdoba (Spain)
    • Dr. Rogelio Martínez, University of Guadalajara (Mexico)
    • Dr. Sangkyun Kim, Edith Cowan University
    • Dr. Xavier Medina, Open University of Catalonia
    • Dr. Xavier Font Urgell, Directorate-General for Tourism of Catalonia
    • Dr. Anna Torres Delgado, University of Barcelona
    • Dr. Berta Ferrer, University of Lleida
    • Dr. Blanca Henache, University of Alcalá de Henares
    • Dr. Emma Pla Russa, CETT-UB Barcelona School of Tourism, Hospitality and Gastronomy
    • Dr. Erica Salvaj, Universidad del Desarrollo, Chile
    • Dr. Estela Mariné-Roig, University of Lleida
    • Dr. Genoveva Millán, Loyola University (Spain)
    • Dr. Helena Martín Gómez, CETT-UB School of Tourism, Hospitality and Gastronomy
    • Dr. Mª Pilar Leal Londres, CETT-UB Barcelona Hospitality and Gastronomy
    • Dr. Montserrat Crespi, University of Barcelona
    • Dr. Nayra Llonch Molina, University of Lleida
    • Dr. Núria Huete, University of Castilla-La Mancha
    • MSc. Fiorella Orozco Sibille, Universidad Peruana de Ciencias Aplicadas – Lima (Peru)
    • MSc. Gabriel Santos, Deputy Director of the Wine and Agrotourism Chair, University of La Laguna
    • MSc. Giannina Robinson, Universidad Peruana de Ciencias Aplicadas – Lima (Peru)
    • MSc. Michele Barton, Pacífico Business School, Lima (Peru)

CETT Campus

The first edition of the congress will take place in the city of Barcelona, Spain.

The CETT Campus features the first university hotel in the country, offering accommodation to all attendees at special rates. Reservations can be made by sending a request to [email protected].

  • Conditions for booking accommodation at the Alimara Hotel

    Taking advantage of this opportunity, the Alimara Hotel is offering all attendees and conference participants the opportunity to stay at a special rate and enjoy a warm and comfortable atmosphere during their participation in the conference. To make a reservation and apply the discount code, please make your reservation through the hotel's website and validate the promotional code: "CITG."

    Room reservations at the special rate are valid for the nights of November 26th through 30th and must be made online. Reservations are valid only while availability lasts, and the code is not valid for reservations already made or those booked through third parties.

  • Conditions for booking accommodation at the Àgora Barcelona Residence

    Taking advantage of this opportunity, Àgora residence hall is offering all attendees and conference participants the opportunity to stay at a special rate and enjoy a comfortable environment during their participation in the conference.

    To make a reservation and apply the discount code, please make your reservation through the residence's website and/or by sending an email to [email protected] and validating the promotional code CETT CIITG. The price per night and person for accommodation and breakfast is €65, VAT included.

How to get there

Organization

The first edition is led by CETT, Barcelona School of Tourism, Hospitality & Gastronomy – University of Barcelona, but the congress is co-organized by various universities and institutions specialized in gastronomic tourism.

  • Co-organizers

    The congress is organized by the University of Alcalá de Henares, the Peruvian University of Applied Sciences (UPC) in Lima, Peru, the Mediterranean Gastronomy Center (GASTERRA) of the University of Alicante, and the UNESCO Chair in Food, Culture and Development at the Open University of Catalonia (UOC).

  • Contact

    For more information or to resolve any questions, please contact us at our email address: [email protected].