The Museo del Prado, the Sitges Festival and RAC1 recognized at the 38th CETT Alimara Awards

Competing Awards

Through Experiences

They reward products, services or marketing and communication actions by organizations that appeal to sensibility and generate an inspiring, emotional and motivational experience in their public or user. In this order, the winners were:

• Abacus cooperativa SSCL, for their project Ruta Descobrir D25 La gran aventura
• Patronat de turisme de Lleida, for their project Banys Bosc al Pirineu i Terres de Lleida
• Portugal Tourism, for their project Sketch Tour Portugal

Through Digitalization

They reward strategies or specific actions and new business models that value organizations' commitment to applying digital-related technologies to increase their competitiveness and efficiency to improve the added value provided to customers and their user experience.

• Habla y comunica SL, for their project amb Nüa Smart Restaurant
• Amadeus, for their project Triportation
• Museo Nacional de El Prado, for their project El Museo en Tik Tok

Through Sustainability

They reward strategies or concrete actions that demonstrate organizations' commitment to sustainability and corporate social responsibility.

• Anigami SL, for their project Santuaris sostenibles
• Fundació Sitges Festival Internacional de Cinema de Catalunya, for their campaign 'It's bloody green'
• Visit València, for their project 'Cálculo de las huellas de carbono e hídrica de la actividad turística en València.

Through Research

Award for applied research carried out in academic and business spheres for those studies or specific actions that help respond to the sector's challenges.

• Instituto de Turismo y desarrollo económico sostenible de la Universidad de las Palmas, for their project EURO-EMOTOUR: The journey towards digitalisation.
• Edith Cowan University (Austràlia), for their research project Developing vulnerability-friendly tourism destinations: Using an interdisciplinary approach with a focus on travel therapy 
• Dra. Blanca Camargo (Universidad de Monterrey)

Out of competition awards

Les 3 persones Pioneres Award

CETT Foundation presents its Les 3 persones Pioneres Award. The award, created jointly by the Jordi Comas Matamala Foundation, CETT Foundation and the Climent Guitart Foundation, recognizes those people or institutions that, in any field, have been pioneers and contributed to developing and improving tourism in Catalonia. Each foundation awards a Les 3 persones Pionere prize. On this occasion, it goes to Marisol Turró Homedes, for her visionary leader in the management and marketing of hotels in Spain.

CETT Mass Media

It is awarded to RAC1 Radio Programs 'Viatja bé' and 'RACons de Catalunya', to give visibility to good tourism, sustainability, the cultural and natural heritage of the country.

Alimara CAT

Co-organized with the Generalitat de Catalunya, awarded Abacus Cooperativa SSCL pfor La ruta Descobrir D25 La gran Aventura for the impeccable use of the Catalan language.

CETT students award

Among all the entries submitted to the competition, the CETT students' community distinguished Fundació Sitges Festival Internacional de Cinema de Catalunya, for their campaign 'It's bloody green'

CETT special award It is awarded to the University of Barcelona for its firm commitment to tourism.

More responsible tourism with economic and social return

After the ceremony, the CEO of CETT, Dr Maria Abellanet Meya, said: "Tourism is an intrinsic part of society and shares with it a series of challenges and responsibilities that must be considered in the responsible development of its activity to generate a tangible positive contribution to the territory: To offer quality tourism experiences; to generate cultural and leisure activities and products of interest to everyone; to provide decent professional conditions and development; to make a reasonable and fair use of natural resources or to be curious about the culture of the destination, among many others, etc. Changes that must be able to respond to the aspirations of tourists, people working in the sector, local residents, and society. In this sense, the Alimara Awards and their different categories are also evolving. They have adapted to new realities over the years and reward experiences, sustainability, digitization, and knowledge generation," said Dr. Abellanet.