Strategic planning tools: value maximization

TOPIC 1: VALUE CHAIN

• Introduction
• Value Chain and Value System
• Types of Value Chains
• Key and Support Value Activities
• Horizontal and Vertical Interdependencies
• Competitive Advantage of a Company
• Resource and Capability Analysis
• SWOT Analysis 

TOPIC 2: STRATEGIC ANALYSIS

• Introduction
• Vision, Mission, Values, and Objectives of the Company
• The Strategic Thinking Model and Its Different Dynamics
• Basic Strategy and Its Review
• Strategy at Different Levels: Corporate, Business, and Functional
• Business Conceptualization within a Company
   

TOPIC 3: EXTERNAL ANALYSIS

• Introduction
• Methodology for Environmental Analysis: The Driving Forces of Competition
• Potential Competition: Threat of New Entrants
• Rivalry Among Current Competitors
• Pressure from Substitute Products
• Bargaining Power of Buyers
• Bargaining Power of Suppliers
• The Role of Public Authorities
• How to Act on Competitive Forces to Improve Strategic Positioning
   

TOPIC 4: INTERNAL ANALYSIS

• Introduction: Internal Capabilities Within a Strategic Position
• Structure Analysis
• Competitive Advantage
• Sustainable Competitive Advantage: Dynamic Capabilities
• Diagnosing Strategic Capability
• Managing Strategic Capability
• Case Study
   

TOPIC 5: DEVELOPMENT OF MANAGEMENT STRATEGIES

• Introduction: Strategy Development and Strategy Selection
• Business-Level Strategy: Generic and Interactive Strategies
• Corporate and International-Level Strategies
• Development Guidelines and Methods
• Case Study
   

TOPIC 6: GROWTH STRATEGIES

• Introduction
• Diversification
• Vertical Integration
• Internationalization and Globalization
• Strategic Alliances
• Franchising and Management Contracts
• Management Groups
• Branding/Co-Branding as Expansion Strategies
   

TOPIC 7: STRATEGY IMPLEMENTATION

• Introduction
• Planning and Implementation
• Organizing for Success: Structures, Processes, and Relationships
• Enabling Success: Managing and Integrating People, Information, and Technology
• Managing Strategic Change
• Case Study

TOPIC 8: STRATEGIC CONTROL

• Introduction
• The Control Process
• Strategic Control
• Measuring Business Performance
• Information Systems for Strategic Control

TOPIC 1: INTRODUCTION TO PROJECT MANAGEMENT AND LEADERSHIP

• Project Concept
• Project Management
• Objectives of Project Management
• Key Processes in Project Management
• Stages of Project Management
• Professional Environment of the Project Manager

TOPIC 2: STAKEHOLDERS INVOLVED IN A PROJECT

• The Project Team
• The Project Manager
• The Clients
• The Stakeholders
   

TOPIC 3: PROJECT DESIGN (ANALYSIS SECTION)

• Gathering Information
• SWOT Analysis in Projects
• Stakeholder Analysis
• Problem Tree Analysis

TOPIC 4: PROJECT DESIGN

• Objectives Tree
• Alternatives Analysis
• Logical Framework Matrix
• Creativity Techniques

TOPIC 5: DESIGNING MEASUREMENT INDICATORS

• Indicator Concept
• Indicator Variables
• Creating an Indicator
• Common Pitfalls, Tips, and Tricks of Indicators

TOPIC 6: PROJECT PLANNING

• Work Breakdown Structure (WBS)
• Efficiency Improvement Techniques
• Resolving Planning Conflicts
• Duration Estimation
   

TOPIC 7: PROJECT MONITORING

• Observing Reality
• Advantageous Re-planning
• Correcting Deviations
• Monitoring with Software Tools

TOPIC 8: PROJECT DEVELOPMENT

• Follow-up Tutorials
• Final Project

Examples of Professional Visits:

• Opera Samfaina
• Freixenet Cavas