ABOUT STCB
CETT Smart Tourism Congress Barcelona: towards the smart tourism revolution
In 2016 CETT the University of Barcelona, together with Barcelona City Council and CETT Foundation, promoted the UB Chair of Tourism, Hotel and Gastronomy CETT, the first chair in tourism in the city of Barcelona. Since its inception, its main objective has been to promote research and transfer knowledge in the fields of tourism, hospitality and gastronomy.
One of the chair main lines of research has been the study of smart tourism, a phenomenon which is part of the current globalization experienced by tourism and a consequence of the appearance of new emerging markets that generate, among other things, a higher volume of people who want to travel, a change in the habits and interests ofvisitors and a global transformation towards a society increasingly focused on the most advanced technologies. These are, once again, great opportunities in tourism that will trigger important consequences for global mobility and for the sustainability of the destinations and companies in the sector.
CETT Barcelona Smart Tourism Congress was the first project that emerged from this line of research, with the intention of generating a meeting space where, thanks to the participation of different international experts connected with the reality of Smart Tourism, this phenomenon is analyzed and synergies between academics and professionals are articulated, making it possible to draw the future of smart tourism from several perspectives.
CETT STCB's Goals
- Connect global experts to analyze Smart Tourism in depth.
- Build synergies to design the future of smart tourism.
- Share knowledge and practical solutions from international experts.
- To become a tourism knowledge transfer platform for Catalan universities.
- Promote the reactivation of the tourism sector with innovative, smart and sustainable strategies.
Organising Team of the CETT Smart Tourism Congress Barcelona
Ainhoa Carballido-Risco. PhD
Ainhoa Carballido-Risco is passionate about research and teaching. She has a Ph.D. in Tourism from the University of Malaga. At the same time, she is Director of the Master in Tourism Business Management, Director of the CETT Smart Tourism Congress Barcelona, and Co-Editor of ARA: JOURNAL OF TOURISM RESEARCH at the CETT Barcelona School of Tourism, Hospitality and Gastronomy, belonging to the University of Barcelona, where she also teaches Marketing Management, Web Design, and Development, as well as topics related to tourism technologies. She is part of the TURCiT research group focusing her field of study on issues related to territorial intelligence, marketing, and technology applied to tourism, both at the company and territorial levels.
Irene Martín
Irene Martín has a Master's Degree in Innovation in Tourism Management of Urban Destinations. Currently, she is the Academic Coordinator of Digitalization and Innovation Programs at CETT Barcelona School of Tourism, Hospitality and Gastronomy, a affiliated center of the University of Barcelona, where she also teaches in the Degree in Tourism and the Degree in Digital Business and Innovation in Tourism. She is part of the research group TURCiT (Research Group on Tourism, Culture and Territory).
Enric López, PhD
Dr. Enric López C. stands out in applied research, knowledge transfer and innovation, marketing and communication in the tourism sector. From the CETT Fundació, he leads projects such as the Academic Excellence Awards and the CETT Fundació Awards for entrepreneurs, supporting and mentoring projects in this field. She also participates in scientific committees and acceleration programs.
The Student Innovation Team
This multidisciplinary team made up of students from the CETT School of Tourism, Hospitality, and Gastronomy aims to participate in the organization of the STCB by bringing fresh ideas, energy and a different perspective to the planning process.
The students, coming from the Degree in Tourism, the Degree in Digital Business, the Master in Business Management, the Master in Hotel and Restaurant Management, and the Master in Development and Launching of Tourism Projects, actively participate in the planning of the STCB from three perspectives: logistics, conceptualization, and communication. Follow us on Instagram and discover all the actions that The Student Innovation Team is organizing for you.