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Edición 2018

Edición 2018

The second edition of the Smart Tourism Congress Barcelona (STCB), organized by the Chair of Tourism, Hospitality and Gastronomy CETT-UB, three days aimed at entrepreneurs, academics and professionals in the tourism sector. The congress, focused on ** innovation, sustainability, technology and governance **, has gone beyond what technology can do for tourism. As Maria Abellanet, CEO of the CETT Group has commented, * “smart tourism poses the dilemma of linking tourism with sustainability and ethics and, this, requires management that has to take into account technology opportunities but without forgetting responsibility and sustainability "*.

At the end of 2018, we will compete in the specialization of smart tourism with:

  • Miquel Sàmper, Diputado delegado de Turismo de la Diputación de Barcelona
  • El profesor y Dr. Mohamed Reda, junto con el Dr. Jean Lagueux, de la Université du Québec à Montréal
  • La profesora Barbara Neuhofer, investigadora austriaca en la Universidad de Ciencias Aplicadas de Salzburgo
  • El académico de la Universidad de Bournemouth, Dimitrios Buhalis
  • César Romera, Director de desarrollo de negocio de IBM
  • Alex Gómara, Business Development Manager for Tourism Vodafone

Press release

Further information

The first edition was held between November 9 and 11 of this year, professional and academic experts from around the world to discuss the effects, opportunities and trends of smart tourism. Biannual, in this first edition, 100 delegates attended, 50% of which were from outside the State.

The organization of the Smart Tourism Congress Barcelona responds to the foundational objectives of the CETT-UB Chair of Tourism, Hospitality and Gastronomy to contribute to project Barcelona as the capital of the Mediterranean and, also, as a leader in sustainability, as an international tourism center and attract talent International to the city.

Press release (in spanish)

Further information

Organized by:

Cátedra UB de Turismo,
Hotelería y Gastronomía