November 27th, 28th & 29th, 2024

Join us in the V CETT Smart Tourism Congress Barcelona!

The 5th edition of the CETT Smart Tourism Congress Barcelona is here, an international meeting space where academics, professionals, and entrepreneurs linked to the reality of Smart Tourism share experiences and analyze this phenomenon in depth to articulate synergies capable of shaping the future of smart tourism from all perspectives.

Research lines proposed for the V CETT Smart Tourism Congress Barcelona

AI and Smart Tourism

Explore how AI is revolutionizing the tourism industry, from personalizing experiences to optimizing operations. Examine the ethical and legal challenges of AI in the context of tourism.

Travelers' behavior and experience

Analyzes the factors that influence travelers' behavior and decisions, study how to create more personalized and memorable tourism experiences, and explore the use of technology to improve customer satisfaction in tourism.

Use of data for marketing and economics

Analyze how data can be used to improve tourism marketing strategies, especially in terms of market segmentation and targeted advertising. Explore the monitoring of the economic impact of tourism through the use of data and artificial intelligence.

Use of data to promote smart destination

Analyze how data can be used to improve the efficiency and sustainability of tourism destinations.

Data analysis, modeling and visualization for industry processes and destinations

Researche innovative techniques for data analysis and visualization in the tourism sector. Apply artificial intelligence and machine learning to obtain valuable information from tourism data.

Tech for Good: sustainability, accessibility, governance

Explore how technology can be used to promote sustainability and accessibility in the industry, designing a more responsible and ethical tourism.

Ethical considerations and legal issues of AI in tourism

Examine the ethical challenges posed by AI in the context of tourism, such as privacy, transparency and fairness, as well as the legal issues arising from the use of AI in the tourism sector.

Innovation and cutting-edge technologies towards Smart Tourism

Identify the latest trends in technological innovation in the tourism sector, study the potential of emerging technologies such as augmented reality, virtual reality and blockchain, among others.

Conceptualizing Smart Tourism: policies, applications and trends

Examine the different concepts and definitions of smart tourism, as well as its policies and strategies to promote smart tourism globally.

Meet our keynote speakers

Ponents

V CETT Smart Tourism Congress Barcelona Program

Schedule November 27th sessions Language Meeting Room

9.00 - 9.30

Welcome to the Congress

ENG/ESP/CAT

Hospitality Desk

9.30 - 10.00

Institutional Opening

CAT

Sitges + Llavorsí

10.00 - 10.45

"Opportunities & challenges of AI (for good)" Alejandro Mullor

ENG

Sitges + Llavorsí

10.45 - 11.15

Coffee Break

-

Alimara Garden

11.15 - 13.30

Academic Parallel Sessions

ENG

Cadaqués

Professional Track

ESP

Sitges + Llavorsí

 13.30 - 15.00

 Cocktail Lunch

-

Capri + Corfú

15.00 - 15.30

Free time/ Exhibitors company presentations (5')
ENG
Foyer Hotel Universitari Alimara

 15.30 - 16.15

Keynote 2: "Emerging Techs in Tourism Management" Sandra Loureiro
ENG
Cadaqués

 16.30 - 17.30

Academic Parallel Sessions 
ENG
Cadaqués

17.00 - 17.30

Free time
-
Cadaqués

17.30 - 20.00

Professional Track - Premis emprenedors
ESP/CAT
Sitges + Llavorsí
Schedule 28th November Sessions Language Meeting Room

9.00 - 10.00

Welcom to the congress

ENG/ESP /CAT

Hospitality Desk

10.00 - 10.45

Keynote 3: "Tourism and Robonomics" - Ivanov Stanislav 

ENG

Sitges + Llavorsí

10.45 - 11.15

Coffee Break

-

Alimara Garden

11.15 - 12.00

Keynote 4: "The intersection of AI and Tourism"  Rob Law (virtual)

ENG

Cadaqués

12.00 - 13.30

Academic Parallel Sessions

ESP

Cadaqués

 13.30 - 15.00

 Cocktail Lunch

-

Capri + Corfú

15.00 - 15.30

Free time / Exhibitors company presentations (5')
ENG
Foyer University Hotel Alimara

 15.30 - 16.15

Keynote: 5 "Measuring with AI" - José Ruiz (GOLI Neuromarketing)
ENG
Sitges + Llavorsí

 16.30 - 17.30

Academic Parallel Sessions
ENG
Cadaqués

17.30 - 18.00

Workshop 2: “Towards Smart Tourism”
ESP
Sitges + Llavorsí

18.00 - 18.30

Academic Congress Conclusions
ENG
Cadaqués

18.00 - 00.00

Tech Tourism Games: Decentralized Hackaton
Initiation, team building and contextualization of the process
ENG
University Residence Àgora

18.30 - 19.30

Free time / Hotel Universitari Alimara & Innovation Hub Visit
ENG / ESP
 University Hotel Alimara

19.30 -20.00

Gala Dinner for the Academics & Scientific Communication Awards
-
Capri + Corfú
Schedule November 29th Sessions
Language Meeting Room

8.30 - 9.00

Breakfast meeting: participants + mentors

ENG

University Residence Àgora

9.00 - 10.00

Welcome to the congress

ENG / ESP / CAT

Hospitality Desk

10.00 - 10.20

Keynote 6 "The new era and new generations of AI for travel"Organization team and The Student Innovation Team 

ENG

Sitges + Llavorsí

10.20 - 10.45

Motivational Speech “Travel Tech Games: The 24h Hackathon” - Alex Phimister

ENG

Sitges + Llavorsí

10.45 - 11.15

Coffee Break

-

Alimara Garden

11.15 - 13.30

Development of the design and prototyping process

ENG

Sitges + Llavorsí

 13.30 - 14.30

 Cocktail Lunch

-

Capri + Corfú

 14.30 - 16.00

Presentation preparation
ENG
Sitges + Llavorsí

16.00 - 17.30

Presentations
ENG
Sitges + Llavorsí

17.30 - 18.00

Award Ceremony
ENG
Sitges + Llavorsí

18.00 - ...

Afterwork & Networking
ENG
Alimara Garden

Tech Tourism Games: Decentralized Hackathon

This 24-hour hackathon challenges you to use your creativity and wit to develop innovative solutions that integrate artificial intelligence and other technologies in the tourism sector. Work as a team to create projects that transform the way we travel, from travel planning and booking to the destination experience.

An exciting and adrenaline-filled challenge that will give you the opportunity to meet other tourism and technology enthusiasts, as well as mentors and support from industry experts and, of course, incredible prizes for the best projects.

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Organizers and co-organizers of the V CETT Smart Tourism Cogress Barcelona

UB Chair of Tourism, Hospitality and Gastronomy CETT | Barcelona City Council | Provincial Deputation of Barcelona

With the collaboration of

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