Master's Degree in Innovation in Tourism Management
Master's Degree in Innovation in Tourism Management
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Duration1 course
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Start dateOctober 2026
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Modality
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Specialization TracksIntelligent an Sustainable Tourism Management of Destinations / Tourism Management of the Gastronomic Heritage / Tourism Management of Cultural and Natural Heritage
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Languages
Leading the revolution in the tourism industry
With the Master's Degree in Innovation in Tourism Management from CETT-UB, you will acquire the tools to manage tourist destinations in an intelligent and sustainable way, integrating cultural, natural and gastronomic heritage. In a world where sustainability is key, it is essential to develop tourism products that respect the environment and improve the quality of life of residents.
Professionals trained in this master's degree will be able to face the challenges presented by digitalization and new consumer demands, creating memorable tourism experiences. Innovation in tourism management not only involves adapting to current trends, but also enhancing local resources, thus promoting responsible tourism that benefits communities.
Through this program, you will design strategies that harmoniously integrate cultural, natural and gastronomic heritage, turning destinations into unique and cohesive spaces that attract visitors and promote sustainable development.
Who is the Master's Degree in Innovation in Tourism Management aimed at?
- Technicians and professionals in management positions: Professionals in the sector who need to update their knowledge and professional skills, and learn about the latest trends and tools that affect their area of professional specialization.
- Entrepreneurs and owners of tourism businesses: Entrepreneurs and owners who wish to learn more about strategies, techniques and tools for the management of tourism destinations, applying the culture of innovation.
- Entrepreneurs: People interested in developing business projects in this sector, knowing beforehand the keys to success and its risks, and deepening in the different areas of innovation in management.
- University graduates: People with a university degree who wish to focus their professional career and expand their professional contacts in the tourism sector.
Why study the Master's Degree in Innovation in Tourism Management at CETT-UB?
- You will respond to the challenges of the sector thanks to the knowledge of innovation in management, which will allow you to develop new tourism products based on the sustainable use of the resources of a territory in any of the three specific areas of the Master: gastronomy, culture, natural resources and territorial planning.
- Create a culture of innovation: you will be oriented towards the development and constant valorization of new products and services based on the sustainable use of territorial resources and the efficient use of technological tools.
- Design and communicate differential experiences: you will learn the use of storytelling and storydoing to create and communicate competitive products and services.
- Have a comprehensive vision of tourism and all its components: you will understand the diversity of the sector, its key elements and its needs
- You will train with the best: the master's degree has a unique teaching staff, with a renowned and solid professional and academic background. In addition, active collaborators contribute their experience through case studies.
- You will see the sector from the inside: the master's degree includes visits to companies, institutions, organizations and tourist destinations that will allow you to learn first-hand about innovative and successful tourism models, in addition to updating you on the latest trends in the sector.
- Most of our students find a job once they finish their master's degree or are promoted within their company.
- An official master's degree: it is the only University Master's Degree in Innovation in Tourism Management awarded by the University of Barcelona and CETT. Academically recognized in Spain and abroad, it will also give you access to doctoral studies.
Specialize your profile according to your interests
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Intelligent and Sustainable Tourism Management of Destinations
The Specialty of Intelligent and Sustainable Tourism Management of Destinations of the Master's Degree in Innovation in Tourism Management deals with innovation applied to the processes of territorial and tourism management and planning in destinations at local and regional level.
At CETT-UB we want to respond to the current challenges that destinations are facing in order to innovate in tourism management and in the application of competitive tourism products in a dynamic environment. Apart from urban areas, many other territories are also seeking to redefine their economic models through tourism. However, the rapid growth of this phenomenon makes it necessary to implement policies and strategies for a more sustainable development that is more in line with the interests of its residents and citizens.
Disruptive profiles capable of rethinking the tourism model and developing new tourism products, experiences and services adapted to all types of demand are needed. Professionals who turn tourist destinations into unique and cohesive environments.
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Tourism Management of Gastronomic Heritage
This itinerary is designed to train professionals capable of managing and promoting gastronomic heritage as a key resource in tourism development. Faced with increased competition, digitization and growing consumer demand, the sector needs innovative profiles that integrate sustainability and creativity in the creation of differentiating tourism destinations and products. Moreover, in a context where sustainability is a central axis, this specialty responds to the need to promote gastronomic tourism with a responsible approach and aligned with the Sustainable Development Goals (SDGs).
You will learn to enhance the relationship between gastronomy and tourism by creating unique experiences, gastronomic routes and differentiation strategies in target markets. You will master the management of gastronomic destinations in areas such as wine tourism or olive oil tourism, ensuring a balance between tourism development and environmental sustainability. In addition, you will learn about the latest trends in gastronomic tourism and acquire tools to design innovative projects that turn any territory into an essential gastronomic destination.
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Tourism Management of Cultural and Natural Heritage
With the Specialization in Tourism Management of Cultural and Natural Heritage you will learn the most relevant aspects of management and innovation linked to the cultural and natural heritage of a territory in order to create and promote memorable tourism projects.
At CETT-UB we want to provide a solution to the difficulties that the cultural tourism sector is currently facing. These difficulties are caused by changes in consumer habits, digitization, sustainability and strong competition between different tourist destinations.
To respond to this new reality, tourism organizations and destinations must incorporate specialists in the innovation and creation of tourism products, capable of enhancing the value of their natural and cultural heritage resources.
El CETT-UB, 4 stars in QS Stars
El CETT-UB has obtained 4 stars in the QS Stars audit by Quacquarelli Symonds (QS), a British benchmarking company specializing in the analysis of higher education institutions worldwide. The best rating (five stars) corresponds to the Teaching and Employability categories.
Why CETT-UB?
CETT-UB is an institute with a strong academic reputation: it is supported by the University of Barcelona, scores high in international rankings, has more than 56 years of experience and over 22,000 alumni, guaranteeing prestige and educational quality.
You will study in an international environment: every year, the campus receives more than 1,200 students from over 75 countries who choose CETT to train in tourism, hospitality and gastronomy. This cultural diversity, together with academic mobility opportunities, will enrich your learning experience and prepare you for a global career in the tourism industry.
CETT-UB has a close relationship with the tourism industry, ensuring that your training will be consistent with the needs of the labor market. As the institute has more than 1,000 agreements with companies in the sector, you will have access to employment and internship opportunities. A high percentage of CETT graduates also find employment in the sector, which demonstrates the quality and relevance of our training.
At CETT-UB, you will learn through real challenges and projects. You will have the opportunity to participate in national and international awards and competitions, which will allow you to make your mark and develop your skills with a global perspective.
The CETT Campus has learning spaces that reflect the reality of the sector: such as the Hotel Universitario Alimara, the Aula Restaurant, Espai Fòrum and the Ágora BCN residence. You will be able to apply your knowledge in real work environments, connect with active professionals and develop innovative projects.
Campus CETT
Training Center
Building
Reception
Resource center
Career Services
Theoretical teaching classrooms
Technical Classrooms
Pre-preparation Classroom
Cooking Workshop
Techno-Culinary Classroom
Research and Innovation Space
Demonstration Kitchen Classroom
UB-Bullipedia Space
Sommeliers Classrooms
Reception Classroom
Computer Classrooms
Applied Technology Classrooms
Restaurant Classroom
Forum Space
Kitchen Classroom
Alimara University Hotel
Reception
Summum Restaurant
Event Rooms
Garden
Rooms
Àgora BCN University Residence
Reception
Rooms
Dining Room
Leisure Room
Gym
Activity Rooms
Garden
CETT International Support
We understand the challenge of living in an environment that is not your own, the CETT-UB Campus offers you the International Relations Office (ORI), as an area dedicated to orientation, advice and attention to international students in the master's programs.
The team of this area will provide you with relevant information related to logistical aspects of life in Barcelona such as registration, the processing of the foreigner's identity number (NIE) or finding accommodation in the city.
Formalities related to your academic stay
The ORI team will provide you with updated information on the procedures to be carried out once you are in the city, guiding you on essential documents such as the foreigner's identity number (NIE), the municipal census or official registry or the university card.
Languages
If your mother language is not Spanish, the ORI team will provide you with advice on how and where to learn it. They will also tell you where to learn Catalan, which will facilitate your integration into daily life in the city. In addition, you will be able to strengthen your Spanish through the certified courses offered by our Language Department at CETT-UB. On the other hand, if you want to practice any other language in an informal way, you can participate for free in our language exchange program between CETT-UB students.
Contact with the international office
Internships and job
During the Master's Degree in Innovation in Tourism Management you will have the opportunity to do internships in top level companies and institutions with the aim of acquiring new skills and applying the knowledge learned in the Master's Degree.
The Career Services department will guide you on the types of internships you can apply for
Curricular internships
- Paid professional internships in national and international companies.
- They are divided into two periods of curricular internships in CETT application companies or in collaborating companies.
- Minimum duration: 225 hours of training each
Extracurricular internships
- Professional internships in national and international companies.
- Since the first course, you will be able to do voluntary internships to develop a qualified professional profile and gain experience.
- Maximum duration: 900 hours each course
Career opportunities
- Tourism manager of destinations linked to cultural heritage and/or gastronomic heritage.
- Responsible for the gastronomic or cultural/natural tourism product of tourist destinations.
- Responsible for the sustainability of a tourist destination.
- Creator or manager of gastronomic or cultural tourism activities.
- Consultant, advisor and trainer for tourism organizations and destinations.
- Entrepreneur.
- Teacher and researcher specialized in cultural, natural and territorial aspects of the tourism sector.
Student Services
Students will have access to a wide range of services that will make their academic experience unique.
The CETT Campus offers a privileged selection of dining options at the Espai Fòrum, Aula Restaurant, and the Alimara University Hotel. It also features a multidisciplinary Resource Center with a vast collection of books, tools, and digital spaces to reinforce and expand learning outside the classroom.
Additionally, with the CETT-UB app, you'll be able to download the Campus Virtual app and have the entire campus experience at your fingertips
Other services that may interest you
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Career Services
The Career Services department guides and accompanies you in the intermediation of internships and job opportunities with the best companies in the sector. It has an extensive job and internship exchange.
Its services include :
- Definition of your professional milestones: in-depth analysis of your entry profile, establishment of realistic objectives and monitoring of your roadmap, and guidance in the design and development of your personalized career plan.
- Design and elaboration of the main tools for the relationship with the labor market: review and correction of resumes and cover letters, letter of recommendation, access to the main channels of research and job and internship opportunities, management of offers and self-candidatures and follow-up of applications.
- Personalized training: guidance on the search for professional opportunities, simulation of job interviews and feedback on competency-based interviews and preparation of presentations so that you can learn first-hand about the needs of companies.
- Networking and dynamization of activities: corporate presentations during your training period, master classes aimed at learning about strategic sectors, corporate dynamics and challenges and job fairs.
- Job Center with exclusive access: we provide you with a wide range of job and internship opportunities, as well as the follow-up of the applications submitted.
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CETT Alumni
The main mission of the CETT Alumni Association is to promote the relationship between former students by creating a network of professionals who enjoy a series of advantages in the professional, educational and social fields.
The main objectives of CETT Alumni are:
- Promote the permanent professional development of the associated people at all levels and to favor the access to the working world, the professional promotion and the continuous training. To encourage the creation of an ideal framework for the exchange of knowledge and experience among alumni, offering them the association as a meeting point in the professional world.
- Facilitate knowledge and networking through conferences, lectures, colloquium dinners and expert sessions. CETT Alumni wants to be a center of opinion and influence on the tourism environment.
- Establish agreements with other entities, favoring synergies that generate value for associated alumni.
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Accommodation
CETT-UB has a student residence, Àgora BCN, with affordable prices for the CETT-UB student community. We also have our own four-star hotel, Hotel Alimara, where you and your family and friends can enjoy advantages and discounts.
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International
CETT's International Center offers you personalized attention to internationalize your studies with a wide range of exchanges and internships abroad.
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UB services
As a center affiliated to the University of Barcelona, CETT students have access to the network of libraries and resources, as well as to the Esports UB sports facilities and the “SOM UB” card, which offers a wide variety of services and benefits.
CETT Facilities
The CETT campus is located in the Horta neighborhood of Barcelona. It comprises the CETT Barcelona School of Tourism, Hospitality and Gastronomy, the Hotel Alimara Barcelona and the Àgora BCN Residencia Universitaria Internacional.
