Master's Degree in Entrepreneurship and Project Development

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Duration

1 course
Credits

60
Start date

October 2026
Modality

On-campus

Live Online
Specialization Tracks

Entrepreneurship and Corporate Innovation in Tourism | Digital Transformation of Tourism Enterprises and Experiences
Languages

Spanish

English

Don’t graduate with just a Master’s degree. Graduate with your own market-validated startup.

In an increasingly uncertain, digital, and global professional environment, organizations no longer need only good managers: they need profiles capable of identifying opportunities, structuring ideas with rigor, and transforming them into viable and sustainable initiatives.

This master’s program is born from a fundamental question:

What if, instead of analyzing other people’s projects, you developed your own from day one?

The University Master’s Degree in Entrepreneurship and Project Development is designed for students to build their own initiative—or drive a strategic project within an organization—by going through the real cycle of startup creation and development.

There are no simulations.
There are no isolated exercises.
Every concept is applied immediately and progressively to the student’s own project.

The result is a learning experience that integrates knowledge, real validation, and execution capability, enabling the transformation of an idea into a structured, tested project ready for launch.

Who is the CETT-UB University Master’s Degree in Entrepreneurship and Project Development aimed at?

This master’s program is designed for individuals who do not want to limit themselves to executing other people’s ideas, but rather aim to drive their own initiatives or lead projects with autonomy and sound judgment.

Graduates who want to learn how to create projects
Graduates in fields such as business, management, economics, communication, innovation, engineering, social sciences, or related disciplines who want to:

Develop their own business idea
Specialize in project creation and launch
Acquire a rigorous methodology to transform ideas into viable initiatives

Professionals who want to innovate within organizations
Profiles who want to:

Lead new projects within organizations
Develop innovative business lines
Take on strategic responsibilities
Prepare for complex and uncertain decision-making environments

Individuals who want to start their own venture
People who:

Have an initial idea and want to structure it with a professional approach
Want to validate their proposal in the market before taking on high levels of risk
Seek methodological support and expert mentoring throughout the development process

Profiles with an international mindset
People interested in:

Testing their project in global environments
Developing an international perspective
Integrating advanced innovation methodologies

What makes the CETT-UB University Master’s Degree in Entrepreneurship and Project Development different?

This master’s degree is not designed to analyze existing projects, but to build your own from day one.

Its uniqueness is not based on a single element, but on an integrated academic structure that combines a real project, a structured methodology, professional mentoring, and international perspective.

Its differentiation is based on five pillars:

1. The project is the central axis

The student does not work on theoretical cases or simulations.
From day one, they develop their own initiative, which evolves throughout the program into a structured and viable project.

The project is not just another subject: it is the common thread that integrates all modules and structures the assessment. This eliminates the usual fragmentation between subjects and enables real, cumulative progression.
2. Methodology based on the real creation cycle

The master’s program replicates the real process of developing an initiative:

Opportunity identification
Validation with real users
Prototyping
Business model
Go-to-market strategy

Each phase has clear objectives and measurable outcomes.
3. Academic rigor with practical execution
Combines:
- Official university structure (60 ECTS)
- Agile, action-oriented methodologies
This ensures conceptual robustness and real execution capacity.
4. Evidence-based assessment system

The assessment system is not primarily based on traditional exams, but on progressive evidence linked to the project:

Real validations with users or clients
Functional prototypes
Structured business model
Professional pitch
Cumulative project progress

The assessment reflects the real development of the initiative and the student’s ability to make informed decisions in uncertain contexts.
5. International dimension

The program culminates in an experience within an international innovation ecosystem, where the project is tested in a global and highly demanding environment.

This is not a conventional academic mobility experience, but a natural extension of the project, allowing it to be validated in other markets, expand the professional network, and incorporate a global strategic perspective.

The master’s program offers the opportunity to engage with leading ecosystems such as Silicon Valley, Barcelona, London, or Paris—environments where innovation is structural and connected to top-tier startups, investors, and tech hubs.

El CETT-UB, 4 stars in the QS Stars

CETT-UB has obtained four stars in the QS Stars audit by Quacquarelli Symonds (QS), a British reference company specialized in the analysis of higher education institutions worldwide. The best rating (five stars) corresponds to the categories of Teaching and Employability.

Why CETT-UB?

Academic prestige

CETT-UB is an institute with a strong academic reputation: it is supported by the University of Barcelona, scores high in international rankings, has more than 56 years of experience and over 22,000 alumni, guaranteeing prestige and educational quality.

International vocation

You will study in an international environment: every year, the campus receives more than 1,200 students from over 75 countries who choose CETT to train in tourism, hospitality and gastronomy. This cultural diversity, together with academic mobility opportunities, will enrich your learning experience and prepare you for a global career in the tourism industry.

Connection with the sector

CETT-UB has a close relationship with the tourism industry, ensuring that your training will be consistent with the needs of the labor market. As the institute has more than 1,000 agreements with companies in the sector, you will have access to employment and internship opportunities. A high percentage of CETT graduates also find employment in the sector, which demonstrates the quality and relevance of our training.

Experience-based methodology

At CETT-UB, you will learn through real challenges and projects. You will have the opportunity to participate in national and international awards and competitions, which will allow you to make your mark and develop your skills with a global perspective.

More than a campus

The CETT Campus has learning spaces that reflect the reality of the sector: such as the Hotel Universitario Alimara, the Aula Restaurant, Espai Fòrum and the Ágora BCN residence. You will be able to apply your knowledge in real work environments, connect with active professionals and develop innovative projects.

Campus CETT

Select a gallery

Training Center

Building

Reception

Resource center

Career Services

Theoretical teaching classrooms

Technical Classrooms

Pre-preparation Classroom

Cooking Workshop

Techno-Culinary Classroom

Research and Innovation Space

Demonstration Kitchen Classroom

UB-Bullipedia Space

Sommeliers Classrooms

Reception Classroom

Computer Classrooms

Applied Technology Classrooms

Restaurant Classroom

Forum Space

Kitchen Classroom

Alimara University Hotel

Reception

Summum Restaurant

Event Rooms

Garden

Rooms

Àgora BCN University Residence

Reception

Rooms

Dining Room

Leisure Room

Gym

Activity Rooms

Garden

Training Center

Building

Reception

Resource center

Career Services

Theoretical teaching classrooms

Technical Classrooms

Pre-preparation Classroom

Cooking Workshop

Techno-Culinary Classroom

Research and Innovation Space

Demonstration Kitchen Classroom

UB-Bullipedia Space

Sommeliers Classrooms

Reception Classroom

Computer Classrooms

Applied Technology Classrooms

Restaurant Classroom

Forum Space

Kitchen Classroom

Alimara University Hotel

Reception

Summum Restaurant

Event Rooms

Garden

Rooms

Àgora BCN University Residence

Reception

Rooms

Dining Room

Leisure Room

Gym

Activity Rooms

Garden

Tourism innovation from a business, sustainability and learning-by-doing perspective

Master objectives
- Know the tools and knowledge for the creation and adaptation of products and services based on the opportunities that the evolution of the tourism market offers, especially thanks to the technological evolution, both from an intra-entrepreneurial and entrepreneurial perspective.
- Develop the necessary skills for project management. Learn to work using the most commonly used project management methodologies in the company (Waterfall, Lean, Agile, Kanban, Scrum, etc.) and master the instruments and tools for their development and implementation.
- To acquire the necessary skills for the definition of customer relationship systems that optimize the value provided by the company through the development of innovative experiences.
- Develop the professional skills necessary for active participation in the integral digitalization of the company, which involves the review of its business model, the processes associated with it, as well as the cultural adaptation aspects of the organization.
- Acquire the necessary skills for the definition of internationalization policies and objectives of tourism companies, linked to the development and launching of entrepreneurial tourism projects to a global market.
Competencias del máster
- Develop a strategic vision of the tourism company that allows to generate and identify market opportunities linked to innovation in product, process or business model, both nationally and internationally.
- Draw up a business plan for a tourism project.
- To know and analyze the structure of the economic-financial statements of the company, evaluating its viability and making future forecasts of its development.
- Design and implement strategic and operational marketing and communication plans for the market launch of new tourism projects.
- Organize and plan the development and launching of tourism projects.
- Concretize and anticipate activities oriented to specific results and establish mechanisms to evaluate their achievement.
- Define and develop an effective process for the creation of new tourism products.
- To imagine different original and creative possibilities to face a situation or a problem.
- Learn how to obtain external and internal sources of financing for the creation of new companies or business projects in tourism.
- Know how to use the appropriate technological applications for market research, analytics and metrics, in digital environments as a basis for achieving the goals of the business strategy.
- Identify new technologies that impact the tourism business and formulate the appropriate technological strategy for the development of tourism projects in the digital environment.
- Learn how to implement a business innovation system and how to use the appropriate methodologies in different types of organizations.
- Analyze and compare the main international policies and regulations that apply to the launching of tourism projects and expansion of tourism companies.
- Identify the growth potential of the tourism company by proposing and evaluating the different modalities and instruments for the expansion of the tourism business at an international level and the launching of new projects.
- Evaluate and predict behaviors and trends in different types of tourism markets and consumers.
- Understand the principles of business ethics, Corporate Social Responsibility and sustainability.

Study Plan

The official curriculum of the University Master’s Degree in Entrepreneurship and Project Creation is structured into subjects in accordance with the academic requirements of a 60 ECTS master’s degree, and is pedagogically developed through modules that guide students in the progressive creation of their own project.

The master’s program is organized into five project development modules:

1. Opportunity exploration

Identification of challenges, trends, and opportunities

2. Project design

Value proposition and business model

3. Validation

Validation with clients, markets, and experts

4. Strategic development

Financing, growth, and operational structure

5. Presentation and launch

Final project preparation

Quality

CETT is the ideal partner for companies and institutions that consider the recruitment of professional talent as a strategic axis of development.

Through the support of experts, the implementation of projects, and the development of specialized actions, we add value to companies in the talent selection process by providing them with dynamic environments that facilitate the incorporation of the most suitable professionals for their needs.

Subjects

Code	Subjects	Type	Credits
840001	Tourism business models	MAND	6
840003	Advanced tourism marketing	MAND	6
840005	Development of tourism business projects	MAND	6
840018	Financial management of tourism projects	MAND	6
840023	Practicum	OPT	6
840024	Practical application of the research	OPT	6
840025	Master's Final Project	TFM	12

Code	Itinerary of specialization: Entrepreneurship and Corporate Innovation in Tourism	Type	Credits
840022	Leadership and corporate entrepreneurship	MAND	6
840021	Marketing for launching entrepreneurial projects in the tourism sector	MAND	6
840020	Actors and financing instruments for tourism projects	MAND	6

Code	Itinerary of specialization:Digital Transformation of Tourism Enterprises and Experiences	Type	Credits
840007	Development of digital platforms	MAND	6
840006	Technology and digital transformation	MAND	6
840008	Digital analytics and big data in tourism projects	MAND	6

The Final Master’s Project

The Final Master’s Project (TFM) is the culmination of the project developed throughout the entire program. It is not an independent theoretical exercise, but rather the structured consolidation of an initiative that has been developed from day one, integrating validation, prototyping, economic analysis, and strategic definition.

Throughout this process, the student benefits from comprehensive support that includes:

Individual academic supervision
Mentoring from professionals and experts in project creation and development
Collaboration with companies and organizations, which act as an environment for testing, validation, or real-world application of the project

This model ensures a strong connection with the professional environment and allows the TFM to go beyond the academic sphere, incorporating an applied business perspective.

Qualification you will obtain at the end of the master

Official qualification

RUCT Code

Master's Degree in Development and Launching of Tourism Projects by the University of Barcelona.

*Qualification with quality seal validated by the AQU

Registry of Universities, Centers and Degrees of the Ministry of Education and Professional Training of the Government of Spain.

4317084

Double specialization: by taking the master's degree, you will be able to take, if you wish, a second specialization within the program that will appear in an official degree. But you will only be able to do one specialization per year, always respecting the teaching periods.

Methodology and assessment

The methodology of the master’s program is based on an active, applied, and progressive learning model, with the student’s own project as the backbone of the entire learning process.

The program combines academic rigor with a structured methodological framework that replicates the real cycle of developing an entrepreneurial initiative, ensuring alignment between theory, practice, and assessment.

Project-Based Learning

From day one, each student works on their own idea or an initiative to be developed, which evolves throughout the entire program.

Theoretical content is not presented in isolation, but is immediately applied to the project, generating a direct transfer between knowledge and execution.

Structured phase-based cycle

The program is organized into progressive phases:

Opportunity exploration and definition
Validation and testing
Prototyping
Business model
Go-to-market strategy

Each phase includes specific objectives, defined deliverables, and opportunities for strategic feedback, ensuring the project’s cumulative development.

Agile and iterative methodologies

Tools and approaches from contemporary innovation environments are applied:

Sprint-based work
Continuous validation
Iterative learning
Critical review of results

This allows the project to evolve progressively based on evidence.

Connection with the professional environment

The methodology incorporates a structured connection with the business and entrepreneurial ecosystem through:

Sessions with active professionals
Participation of companies as testing environments
Specialized mentoring
Qualified external feedback

The objective is to expose the project to real market criteria, complementing academic supervision with a business-oriented perspective.

Assessment integrated into the process

Assessment is not based exclusively on final exams, but on:

Progressive deliverables
Evidence of learning
Project evolution
Ability to apply knowledge

Each phase generates tangible outcomes that form part of the overall assessment..

International experience

The methodology culminates in testing the project within an international innovation ecosystem, fostering a global perspective and the ability to adapt.

San Francisco: immersion in the world’s leading innovation ecosystem

The program’s preferred pathway is an immersion stay in the entrepreneurial ecosystem of San Francisco, a globally leading environment in venture development and project launch.

The stay, lasting between 1 and 3 months, can be carried out through the Erasmus for Young Entrepreneurs (EYE) program or through other international collaboration mechanisms.

This experience allows the project to be exposed to a highly demanding environment, with direct contact with startups, mentors, host companies, and the dynamics of global innovation ecosystems.

Other immersion pathways: If it is not possible to undertake the stay in San Francisco due to external factors (selection processes, availability of host companies, administrative or visa requirements), the master’s program activates equivalent pathways that ensure the same level of rigor and professional validation. These may include:

Participation in the Erasmus for Young Entrepreneurs program in European countries
International stays linked to specific CETT-UB agreements
Project development in international innovation and coworking hubs
Integration into sector-specific ecosystems with an international outlook

In all cases, students develop their project in a real-world validation environment, with academic supervision and specialized mentoring.

Un modelo de inmersión estructurado

The international dimension of the University Master’s Degree in Entrepreneurship and Project Development is not conceived as a conventional academic mobility, but as a strategic phase of entrepreneurial immersion integrated into the development of the project.

The objective is not simply to move to another country, but to expose the project to an international innovation ecosystem, test it against global criteria, and raise the level of professional rigor.

This immersion is part of the program’s methodological model and represents the culmination of the creation process initiated from day one.

Administrative procedures related to your academic stay

The ORI team will provide you with up-to-date information on the procedures to be completed once you are in the city, guiding you on essential documents such as the Foreigner Identity Number (NIE), the municipal registration (padrón), and the university ID card.

Languages

If your native language is not Spanish, the ORI team will provide guidance on how and where to learn it. They will also inform you about opportunities to learn Catalan, which will help you integrate more easily into daily life in the city. In addition, you can improve your Spanish through certified courses offered by the CETT-UB Language Department.

Alternatively, if you would like to practice any other language informally, you can take part free of charge in our language exchange program with CETT-UB students.

Contact the international office

International Office

We help you plan your stay abroad and inform you about the available options for academic mobility and international activities.

Floor: 4

Opening hours: Monday to Thursday from 9:00 AM to 2:00 PM and from 3:00 PM to 7:00 PM. Fridays from 10:00 AM to 5:30 PM.

[email protected]

Internships and jobs

During the Master's Degree in Tourism Project Management you will have the opportunity to do internships in top level companies and institutions with the aim of acquiring new skills and applying the knowledge learned in the Master's Degree.

The Career Services department will guide you on the types of internships you can choose from.

The internhips have 2 modalities

Curriculars: Linked to subjects of the program you are taking and that are part of your academic curriculum, therefore, mandatory.

Extracurricular: Not included in the curriculum and of a voluntary nature.

The internships are carried out through university-industry cooperation agreements and are supervised by professors who are experts in each of the subjects.

The CETT-UB will help you to find the most suitable opportunities for your professional profile and your motivations, among the more than 900 requests from companies that we receive annually. Likewise, we will help you to contact and accompany you in accessing the most attractive companies and institutions for your professional objectives.

Cooperation agreements

As a differentiating feature to the market, CETT-UB has its own group of companies dedicated to training and offering quality hotel and tourism services, so that you can apply this practical knowledge without leaving the Campus:

Hotel Alimara
Residència Universitària Ágora BCN
Aula Restaurant
Summum Restaurant & Bar

For more information visit the Career Services area, contact us by email at [email protected] or you can also visit us on the second floor of the Campus.

Professional opportunities

Tourism project manager in corporate, global and/or digital innovation environments
Project Manager of digital transformation in tourism organizations and companies
Designer of digital tourism products and services
Manager of Digital Marketing projects in tourism
Innovation manager
Technology transfer management positions
Designer of tourism consumer experiences
Collaboration positions in multidisciplinary teams for the development of websites and digital platforms of tourism application
Tourism entrepreneur
Consultant in the field of internationalization of tourism organizations

Economic information

To formalize your registration for the Master in Event Management, please contact the Prospective Student Orientation Department.

Access and Prices

Check prices according to the specialty you choose:

Students	Price	UB Fees
Non-EU Students	15.950 €	510 €
Community Students	14.500 €	510 €

*The fees of the University of Barcelona (UB) are an amount that the student of an affiliated center has to pay for academic services to the University and is paid at the same time as the enrollment fee. This amount is exempt from any type of discount.

Consult the amounts and conditions for other payment methods with our Prospective Student Orientation team.

Access ways

Students coming from undergraduate degrees in the fields of economics and social sciences, business administration and management, marketing, commerce, accounting, tourism and other related degrees in these disciplines are not required to take any type of complementary courses.

The Master's Degree has a range of subjects designed exclusively to meet the specific needs of potential students coming from other disciplines, as training complements.

Who is exempt from taking bridging courses?

Students with a bachelor’s degree in economics and social sciences, business administration, marketing, commerce, accounting, tourism or other related disciplines do not need to take any bridging courses.

Who must take bridging courses?

Students from academic backgrounds different from the ones listed above (such as health sciences, humanities, etc.) must complete one course to understand the dynamics of tourism in today’s society, its development and trends, and to identify the main operations and stakeholders: destinations, intermediation, transportation and accommodation.

Fundamentals of Tourism Activity (6 ECTS)

Enrollment process

Here you will find all the information you need to enroll according to your profile:

Information on access to master's degree programs.
Accreditation of language level.
Criterios de selección.

Consult the admission conditions

Scholarships and financing

Scholarships available for this degree are:

Beca Talent (25% dct.)
Beca de continuidad de estudios.

In addition, CETT also offers the option of paying in 6, 10 or 12 months through bank financing with a 5% discount on the amount of the installments. Find out about the special conditions.

Consult scholarships and financing

Additional information

Consult all the information about CETT's masters: academic regulations, indicators, quality systems (SIQMAC), Tutorial Action Plan (TAP), VSMA documents and extinction plans, all focused on educational excellence and sustainability.

Know more