Alimara Living Lab
Driving change in the Hotel and Restaurant Industry
The Alimara Living Lab is a real-life testing environment for innovation in hospitality and food service. It enables co-creation, testing of technologies and concepts, process optimization, and product trials before launch, reducing risks and enhancing the customer experience.
It is a collaborative platform that brings together companies, institutions, researchers, and professionals to develop and validate ideas that will transform the sector. The goal: to improve both customer experience and operational efficiency through innovation.
Management team
The Alimara Hospitality Living Lab is led by Álvaro Arrieta-Valle, manager of the Alimara University Hotel, and Oriol Anguera-Torrell, director of the GRATiR (Tourism Accommodation and Restaurant Research Group). Additionally, the lab’s competitive projects are coordinated by Max Ros, ensuring efficient and innovative management of our initiatives.
We also have the collaboration of the entire team of hospitality and restaurant experts from CETT-UB, which allows us to tackle multidisciplinary challenges with a practical and highly efficient approach.
What Do We Offer?
The Alimara Hospitality Living Lab offers a wide range of services focused on innovation, experimentation, and co-creation in the hospitality and restaurant sector. As a living lab, we provide a real-world experimentation environment, which includes a four-star hotel located in Barcelona and various restaurant spaces, where companies can co-create and test new products and services.
Our services include:
- Product and service testing: We evaluate the feasibility and market acceptance of new products before commercialization, identifying possible improvements and ensuring their success in the market.
- Collaboration and co-creation: We facilitate collaboration between businesses, researchers, and professionals to develop new ideas and solutions.
- Technological innovation: We test advanced technological solutions to enhance customer experience and internal operations.
- Cooperation in competitive projects: We collaborate on competitive projects, working with companies and institutions to develop innovative solutions and access new business opportunities.
- Process optimization: We implement and assess new strategies to improve operational efficiency and service quality.
- Market studies: We conduct detailed research to better understand customer needs and preferences, allowing us to optimally adapt offerings.
The hotel and gastronomy industry as the main beneficiary of multiple innovations.
The technology sector linked to tourism, hospitality, and gastronomy (tech).
The equipment, design, and interior design sector (contract).
With these services, the Alimara Hospitality Living Lab is positioned as a benchmark for innovation in the hotel and restaurant industry, helping companies move into the future.
What do we work on?
We have extensive experience as partners in various competitive projects. Additionally, we have carried out numerous research initiatives in living lab environments, with results published in high-impact academic journals. This track record enables us to bring knowledge and expertise to each new initiative, ensuring meaningful outcomes and the successful implementation of advanced technologies and strategies.
Gastrosense
Design multisensory systems in architecture and interior design to enhance the dining experience, leveraging computational neuroscience to capture real-time data and make dynamic adjustments.
Furn4Cook
Analyze and validate the feasibility of smart surfaces in kitchen furniture to enhance user experience in smart kitchen environments.
Barras de Ecotrophelia
En marzo de 2024, estudiantes de CETT presentaron Oatspresso, barras energéticas que reutilizan residuos alimentarios, obteniendo el segundo lugar en el concurso nacional Ecotrophelia.
Spaces
Hotel Living Lab
Hotel Room Living Lab
Restaurant Living Lab
