Master's Degree in Tourism Business Management
Master's Degree in Tourism Business Management
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Duration1 Course
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Credits60
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Start dateOctober 2026
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Modality
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Specialization TracksDigital Marketing and Technological Transformation | Business Intelligence
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Languages
Leading the tourism industry revolution
The Master's Degree in Tourism Business Management has an innovative approach that combines digital strategies and emerging technologies to transform business management into a dynamic, global and growing sector.
With this master's program, you will be able to specialize in Digital Marketing and Technological Transformation or in Business Intelligence, through practical training with real-world challenges, personalized projects, and direct collaboration with leading companies
The master's degree is designed for ambitious professionals. Open the doors to an international career in a constantly evolving tourism environment.
Who is the CETT-UB Master's Degree in Tourism Business Management aimed at?
The CETT-UB's Master's Degree in Tourism Business Management is aimed at all those who need to acquire or expand their knowledge of how to manage and organize tourism businesses. Professionals, business owners and students who want to learn the skills needed to become leaders with the ability to transform the tourism sector in the 21st century.
- Executives, managers and professionals in business management positions: Professionals within the sector who need to update their knowledge and professional skills.
- Entrepreneurs and business owners in the tourism sector: Chief executive officers (CEO) who need to update and improve their processes and find tools to help them design strategies to enhance management and positioning, and become more competitive.
- Entrepreneurs: People who are interested in developing business projects in the tourism sector. Find out how to succeed in the business, understand the risks involved, and gain a deeper understanding of and business administration and management.
- University graduates: People with a university degree and at least two years of professional experience who want to focus on their career and expand their professional contacts in the tourism business field.
Specialize your profile in Digital Marketing and Technological Transformation
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Digital Marketing and Technological Transformation
This itinerary gives future tourism business directors the skills they need to position their organizations in a highly competitive market and lead the transition towards digital environments.
You will acquire the tools they need to provide a bespoke customer experience by using disruptive data and technologies to provide something different. At the end of the course, you will be able to manage marketing teams and direct projects that require creativity, technology and business strategy to maximize customer loyalty and the organisation's sustainable growth.
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Business Intelligence
This itinerary is designed to train executives capable of leading tourism companies in the era of digital transformation.
This strategic approach enables students to develop advanced skills in collecting, analyzing, and interpreting large volumes of data—essential for making informed decisions that optimize operations and increase profitability.
You will learn to design scalable data infrastructures, implement governance and security systems, and create visualizations that facilitate the communication of insights to executive teams.
Upon completing this specialization, graduates will be prepared to lead multidisciplinary teams, identify strategic opportunities, and ensure the sustainability and competitiveness of companies in a global, data-driven tourism environment.
The CETT-UB, 4 stars in the QStars
CETT-UB has obtained four stars in the QS Stars audit by Quacquarelli Symonds (QS), a leading British company specializing in analyzing higher education institutions worldwide. The highest rating (five stars) is awarded in the categories of Teaching and Employability.
Why CETT-UB?
CETT-UB is an institute with a strong academic reputation: it is supported by the University of Barcelona, scores high in international rankings, has more than 56 years of experience and over 22,000 alumni, guaranteeing prestige and educational quality.
You will study in an international environment: every year, the campus receives more than 1,200 students from over 75 countries who choose CETT to train in tourism, hospitality and gastronomy. This cultural diversity, together with academic mobility opportunities, will enrich your learning experience and prepare you for a global career in the tourism industry.
CETT-UB has a close relationship with the tourism industry, ensuring that your training will be consistent with the needs of the labor market. As the institute has more than 1,000 agreements with companies in the sector, you will have access to employment and internship opportunities. A high percentage of CETT graduates also find employment in the sector, which demonstrates the quality and relevance of our training.
At CETT-UB, you will learn through real challenges and projects. You will have the opportunity to participate in national and international awards and competitions, which will allow you to make your mark and develop your skills with a global perspective.
The CETT Campus has learning spaces that reflect the reality of the sector: such as the Hotel Universitario Alimara, the Aula Restaurant, Espai Fòrum and the Ágora BCN residence. You will be able to apply your knowledge in real work environments, connect with active professionals and develop innovative projects.
Campus CETT
Training Center
Building
Reception
Resource center
Career Services
Theoretical teaching classrooms
Technical Classrooms
Pre-preparation Classroom
Cooking Workshop
Techno-Culinary Classroom
Research and Innovation Space
Demonstration Kitchen Classroom
UB-Bullipedia Space
Sommeliers Classrooms
Reception Classroom
Computer Classrooms
Applied Technology Classrooms
Restaurant Classroom
Forum Space
Kitchen Classroom
Alimara University Hotel
Reception
Summum Restaurant
Event Rooms
Garden
Rooms
Àgora BCN University Residence
Reception
Rooms
Dining Room
Leisure Room
Gym
Activity Rooms
Garden
CETT International Support
Because we understand the challenge of living outside your comfort zone, the CETT-UB Campus offers you the International Relations Office (IRO), as an area aimed at orientation, counseling and attention to international students of the master's programs.
The team in this area will provide you with relevant information related to logistical aspects of living in Barcelona such as registration, processing your foreigner's identity number (NIE) or finding accommodation in the city.
Procedures related to your academic stay
The IRO team will provide you with updated information on the procedures to be carried out once you are in the city, guiding you on essential documents such as the foreigner's identity number (NIE), the municipal census or official registry or the university card.
Languages
If your native language is not Spanish, the IRO team will give you advice on how and where to learn it. They will also tell you where to learn Catalan, which will make it easier for you to integrate into the daily life of the city. You can also strengthen Spanish through the certified courses offered by our CETT-UB Language Department. On the other hand, if you want to practice any other language in an informal way, you can participate for free in our language exchange program between CETT-UB students.
Contact the International Office
Internships and work
During the Master's Degree in Tourism Business Management you will get the opportunity to work as an intern at leading companies and institutions, which will enable you to acquire new skills and apply what you have learnt on the Master's course.
The Career Services department will offer you guidance on the types of internships you can apply for.
The internships have 2 modalities
Curricula: linked to subjects on the program you are taking and that are part of your academic curriculum, and are therefore mandatory.
Extracurricular: not included in the curriculum and are of a voluntary nature.
Internships are offered through university-company cooperation agreements and are supervised by professors that specialize in each of the subjects
CETT-UB will help you find the opportunities that most suit your professional profile and objectives from among the more than 900 requests from companies that we receive annually. Likewise, we will help you to enter into contact with and accompany you in accessing the most attractive companies and institutions for your professional objectives.
Cooperation Agreements
As a USB in the market, CETT-UB has its own group of companies dedicated to training and offering quality hotel and tourism services, so that you can apply this practical knowledge without leaving the Campus:
- Hotel Alimara
- Residència Universitària Ágora BCN
- Restaurant Classroom
- Summum Restaurant & Bar
For more information, please visit the Career Services space, contact us by email at [email protected], or visit us on the first floor of the Campus.
Job prospects
- Business leaders in the tourism sector.
- Experts in business intelligence and digital marketing.
- Consulting in innovation and digital transformation.
Student services
Students will have at their disposal a wide range of services that will make their academic experience unique.
The CETT Campus boasts an outstanding variety of restaurants at the Espai Fòrum, the Aula Restaurant and the Hotel Alimara. It also has a multidisciplinary Resource Center with a large number of books, tools and digital spaces to reinforce and expand learning outside the classroom.
With the CETT-UB app, you will be able to download the Virtual Campus app and have the entire campus experience at your fingertips.
Other services that may interest you
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Career Services
The Career Services department guides and supports you in securing internships and job opportunities with the best companies in the industry. It has an extensive job and internship pool.
Its services include:
- Definition of your professional milestones: in-depth analysis of your entry profile, establishment of realistic objectives and monitoring of your roadmap, and guidance in the design and development of your personalized career plan.
- Design and development of the main tools for relations with the labor market: review and proofreading of resumes and cover letters, letter of recommendation. access to the main research channels and job and internship opportunities, management of offers and self-candidacies and follow-up of applications.
- Personalized training: guidance on the search for professional opportunities, simulation of job interviews and feedback on competency-based interviews and preparation of presentations so that you can learn first-hand about the needs of companies.
- Networking and dynamization of activities: corporate presentations during your training period, master classes aimed at learning about strategic sectors, corporate dynamics and challenges and job fairs.
- Exclusive Access Job Center: we offer you a wide range of job and internship opportunities, as well as the follow-up of the applications submitted.
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CETT Alumni
The main mission of the CETT Alumni Association is to promote relationships between former students by creating a network of professionals who enjoy a series of advantages in the professional, educational and social fields.
The main objectives of CETT Alumni are:
- To promote the permanent professional development of associates at all levels and to favor access to the labor market, professional promotion and continuous training. To promote the creation of an ideal framework for the exchange of knowledge and experience among alumni, offering them the association as a meeting point in the professional world.
- To facilitate knowledge and networking through conferences, lectures, colloquium dinners and expert sessions. CETT Alumni wants to be a center of opinion and influence on the tourism environment.
- Establish agreements with other entities, favoring synergies that generate value for associated alumni.
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Accommodation
CETT-UB has a student residence, Àgora BCN, with affordable prices for the CETT-UB student community. We also have our own four-star hotel, Hotel Alimara, where you and your family and friends can enjoy benefits and discounts.
CETT Facilities
The CETT campus is in the Horta neighborhood of Barcelona. It is made up of CETT Barcelona School of Tourism, Hospitality and Gastronomy, Alimara Barcelona Hotel, and Àgora BCN International University Residence.
