Master's Degree in Hotel Management
Master's Degree in Hotel Management
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Duration1 Course
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Credits60
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Start dateOctober 2026
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Modality
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Specialization TracksHotel and Food & Beverage Management
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Languages
Hotel Management with a Strategic and Global Vision
The hospitality industry operates in a highly competitive and constantly evolving global environment. Efficient asset management, revenue optimization, digitalization, and the guest experience have become key strategic factors to ensure the profitability and competitiveness of organizations.
The CETT-UB University Master’s Degree in Hotel Management prepares professionals to take on leadership responsibilities in key departments, as well as general management positions in hotels, chains, and accommodation projects. Through an applied learning methodology based on real industry challenges, the program integrates strategy, financial analysis, leadership, and decision-making in complex and highly demanding environments.
With the academic support of the University of Barcelona and the professional ecosystem of CETT, the master’s program fosters the development of professionals capable of managing hospitality organizations from a global business perspective, with a results-oriented approach and the ability to adapt to an international market in constant evolution.
Applied Learning Methodology for Hotel Management
CETT-UB develops an applied learning model focused on decision-making in real hospitality management environments. Through business challenges, comprehensive projects, and strategic simulations, students integrate operational, financial, and organizational perspectives, understanding the complexity of hotel management in global contexts. The model is structured around five methodological pillars:
- Challenge-Based Learning (CBL): you will work on real challenges posed by hotels, chains, and international groups, addressing decisions related to expansion, repositioning, revenue optimization, enhancement of the guest experience, and the development of new accommodation projects.
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Project-Based Learning (PBL): you will develop comprehensive hotel management projects, from strategic definition to operational implementation, integrating financial analysis, team organization, property positioning, commercial strategy, and economic and financial feasibility.
- Leadership development through experiential methodologies: through dynamics such as Outdoor Training, Lego® Serious Play, Insight Discovery®, and other executive development tools, you will work on team management, decision-making in high-pressure operational environments, and leadership in complex organizational contexts typical of the hospitality industry.
- Strategic management of hotel projects: you will apply frameworks such as Agile to plan, coordinate, and execute projects in complex organizational environments, integrating professional industry tools such as GNA Solutions, STR... for performance analysis, revenue optimization, and strategic decision-making focused on business profitability.
What makes the CETT-UB University Master’s Degree in Hotel Management different?
A master’s program focused on the strategic management of the hospitality business, integrating operational, financial, and organizational perspectives to prepare the future leaders of the industry.
- You will develop managerial competencies focused on the strategic management of hotels, chains, and accommodation projects in international environments.
- You will integrate tools and methodologies for revenue analysis, understanding their impact on profitability and the competitive positioning of the hospitality business.
- You will gain a comprehensive view of hotel management, from departmental leadership to general management and asset management.
- You will learn from active faculty members and industry professionals, combining academic rigor with executive experience.
- You will enhance your employability through direct connections with the industry, the CETT professional ecosystem, and internships in partner companies.
- You will develop the ability to lead hospitality organizations in contexts of change, operational complexity, and competitive pressure.
- You will integrate sustainability and corporate responsibility criteria into strategic business decision-making.
- A customizable learning pathway, with the possibility of a double specialization and instruction in Spanish or English.
- An official university master’s degree with access to doctoral studies, endorsed by the University of Barcelona.
Who is the CETT-UB University Master’s Degree in Hotel Management aimed at?
- Hospitality professionals aspiring to management and leadership positions: Professionals with experience in hotels or companies in the sector who want to move into higher-responsibility roles, acquiring competencies in strategy, revenue management, financial management, and team leadership.
- Executives and managers in the hospitality sector: Active professionals seeking to update and deepen their knowledge in strategic management, revenue optimization, digital transformation, and sustainability in hospitality organizations.
- Hotel owners, managers, and investors: Professionals involved in the ownership or management of hotel assets who wish to refine their management strategies, optimize profitability, and strengthen decision-making in accommodation projects.
- University graduates with a career path in the hospitality sector: Graduates with professional experience who aim to advance their careers toward management positions in hotels, chains, and international groups.
Testimonios
“It is a program that is especially valuable for those who are committed to the sector and want to build a solid professional career with international projection.”
“What I would highlight most about the program is that it is very comprehensive and combines theory with its practical application in real cases in a well-balanced way, similar to those encountered in professional life.”
“The knowledge we gain in class is exactly what we find and need in the professional world.”
The CETT-UB, 4 stars in the QStars
CETT-UB has obtained four stars in the QS Stars audit by Quacquarelli Symonds (QS), a leading British company specializing in analyzing higher education institutions worldwide. The highest rating (five stars) is awarded in the categories of Teaching and Employability.
Why CETT-UB?
CETT-UB is an institute with a strong academic reputation: it is supported by the University of Barcelona, scores high in international rankings, has more than 56 years of experience and over 22,000 alumni, guaranteeing prestige and educational quality.
You will study in an international environment: every year, the campus receives more than 1,200 students from over 75 countries who choose CETT to train in tourism, hospitality and gastronomy. This cultural diversity, together with academic mobility opportunities, will enrich your learning experience and prepare you for a global career in the tourism industry.
CETT-UB has a close relationship with the tourism industry, ensuring that your training will be consistent with the needs of the labor market. As the institute has more than 1,000 agreements with companies in the sector, you will have access to employment and internship opportunities. A high percentage of CETT graduates also find employment in the sector, which demonstrates the quality and relevance of our training.
At CETT-UB, you will learn through real challenges and projects. You will have the opportunity to participate in national and international awards and competitions, which will allow you to make your mark and develop your skills with a global perspective.
The CETT Campus has learning spaces that reflect the reality of the sector: such as the Hotel Universitario Alimara, the Aula Restaurant, Espai Fòrum and the Ágora BCN residence. You will be able to apply your knowledge in real work environments, connect with active professionals and develop innovative projects.
Campus CETT
Training Center
Building
Reception
Resource center
Career Services
Theoretical teaching classrooms
Technical Classrooms
Pre-preparation Classroom
Cooking Workshop
Techno-Culinary Classroom
Research and Innovation Space
Demonstration Kitchen Classroom
UB-Bullipedia Space
Sommeliers Classrooms
Reception Classroom
Computer Classrooms
Applied Technology Classrooms
Restaurant Classroom
Forum Space
Kitchen Classroom
Alimara University Hotel
Reception
Summum Restaurant
Event Rooms
Garden
Rooms
Àgora BCN University Residence
Reception
Rooms
Dining Room
Leisure Room
Gym
Activity Rooms
Garden
CETT International Support
Because we understand the challenge of living outside your comfort zone, the CETT-UB Campus offers you the International Relations Office (IRO), as an area aimed at orientation, counseling and attention to international students of the master's programs.
The team in this area will provide you with relevant information related to logistical aspects of living in Barcelona such as registration, processing your foreigner's identity number (NIE) or finding accommodation in the city.
Procedures related to your academic stay
The IRO team will provide you with updated information on the procedures to be carried out once you are in the city, guiding you on essential documents such as the foreigner's identity number (NIE), the municipal census or official registry or the university card.
Languages
If your native language is not Spanish, the IRO team will give you advice on how and where to learn it. They will also tell you where to learn Catalan, which will make it easier for you to integrate into the daily life of the city. You can also strengthen Spanish through the certified courses offered by our CETT-UB Language Department. On the other hand, if you want to practice any other language in an informal way, you can participate for free in our language exchange program between CETT-UB students.
Contact the International Office
Internships and work
During the Master's in Hospitality Management you will have the opportunity to do internships in top level companies and institutions with the objective of acquiring new skills and applying the knowledge learned in the Master.
The Career Services department will guide you on the types of internships you can apply for.
The internships have 2 modalities
Curriculum: Linked to subjects of the program you are taking and that are part of your academic curriculum and, therefore, mandatory.
Extracurricular: Not included in the curriculum and are of a voluntary nature.
The internships are carried out through university-company cooperation agreements and are supervised by expert professors in each of the subjects
CETT-UB will help you find the most suitable opportunities for your professional profile and your motivations, among the more than 900 requests from companies that we receive annually. Likewise, we will help you to enter into contact with and accompany you in accessing the most attractive companies and institutions for your professional objectives.
Cooperation Agreements
As a USB in the market, CETT-UB has its own group of companies dedicated to training and offering quality hotel and tourism services, so that you can apply this practical knowledge without leaving the Campus:
- Hotel Alimara
- Residència Universitària Ágora BCN
- Restaurant Classroom
- Summum Restaurant & Bar
For more information, please visit the Career Services space, contact us by email at [email protected], or visit us on the first floor of the Campus.
Job prospects
• Hotel Director or Assistant General Manager
• Head of key functional areas (Rooms Division, Front Office, F&B, etc.)
• Revenue Manager or Commercial Strategy and Pricing Manager
• Operations Manager in hotel chains and groups
• Asset Manager or Investment Analyst in hospitality projects
• Consultant in management, development, and optimization of accommodation businesses
Student services
Students will have at their disposal a wide range of services that will make their academic experience unique.
The CETT Campus boasts an outstanding variety of restaurants at the Espai Fòrum, the Aula Restaurant and the Hotel Alimara. It also has a multidisciplinary Resource Center with a large number of books, tools and digital spaces to reinforce and expand learning outside the classroom.
With the CETT-UB app, you will be able to download the Virtual Campus app and have the entire campus experience at your fingertips.
Other services that may interest you
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Career Services
The Career Services department guides and supports you in securing internships and job opportunities with the best companies in the industry. It has an extensive job and internship pool.
Its services include:
- Definition of your professional milestones: in-depth analysis of your entry profile, establishment of realistic objectives and monitoring of your roadmap, and guidance in the design and development of your personalized career plan.
- Design and development of the main tools for relations with the labor market: review and proofreading of resumes and cover letters, letter of recommendation. access to the main research channels and job and internship opportunities, management of offers and self-candidacies and follow-up of applications.
- Personalized training: guidance on the search for professional opportunities, simulation of job interviews and feedback on competency-based interviews and preparation of presentations so that you can learn first-hand about the needs of companies.
- Networking and dynamization of activities: corporate presentations during your training period, master classes aimed at learning about strategic sectors, corporate dynamics and challenges and job fairs.
- Exclusive Access Job Center: we offer you a wide range of job and internship opportunities, as well as the follow-up of the applications submitted.
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CETT Alumni
The main mission of the CETT Alumni Association is to promote relationships between former students by creating a network of professionals who enjoy a series of advantages in the professional, educational and social fields.
The main objectives of CETT Alumni are:
- To promote the permanent professional development of associates at all levels and to favor access to the labor market, professional promotion and continuous training. To promote the creation of an ideal framework for the exchange of knowledge and experience among alumni, offering them the association as a meeting point in the professional world.
- To facilitate knowledge and networking through conferences, lectures, colloquium dinners and expert sessions. CETT Alumni wants to be a center of opinion and influence on the tourism environment.
- Establish agreements with other entities, favoring synergies that generate value for associated alumni.
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Accommodation
CETT-UB has a student residence, Àgora BCN, with affordable prices for the CETT-UB student community. We also have our own four-star hotel, Hotel Alimara, where you and your family and friends can enjoy benefits and discounts.
CETT Facilities
The CETT campus is in the Horta neighborhood of Barcelona. It is made up of CETT Barcelona School of Tourism, Hospitality and Gastronomy, Alimara Barcelona Hotel, and Àgora BCN International University Residence.
