Discover the awards

We reward products, services, or marketing and communication actions by organizations that, by appealing to sensitivity, generate an inspiring, emotional, and/or motivational experience for their audience or users.

Premiamos estrategias y/o acciones de marketing que tienen el contenido audiovisual como elemento clave para dar a conocer una empresa, posicionar una marca o promover un territorio.

We reward specific strategies and/or actions, as well as new business models, that highlight organizations’ commitment to applying digital technologies to increase their competitiveness and efficiency, with the aim of enhancing the added value delivered to customers and improving their user experience.

We reward specific strategies and/or actions that demonstrate an organization’s commitment to sustainability and corporate social responsibility. This award will be granted in collaboration with UN Tourism, who also takes part in the final jury.

We reward applied research carried out in academic, business, or public and private organizational settings, focused on studies and/or specific actions that help address the challenges faced by the sector.

It recognizes those initiatives that stand out for the good use of the Catalan language in the field of communication linked to tourism, hospitality, and gastronomy. This category focuses on linguistic correctness, communicative clarity, and the expressive richness of Catalan, especially valuing those actions that make the language a strategic tool to connect with audiences, strengthen identity, and promote linguistic diversity.

All organizations can apply for the Alimara CAT Award, whether they are headquartered in Catalan-speaking territories or operate from outside, as long as they make prominent use of Catalan in their products, services, campaigns, or projects. This category is especially relevant for those companies, institutions, or entities that, despite not having Catalan as their usual language, are committed to incorporating it in a respectful, careful, and strategic manner in their communication, recognizing its cultural and commercial value.

This award is given jointly with the Generalitat de Catalunya – Directorate General for Language Policy and Directorate General for Tourism.

Among all the candidacies submitted to the competition in each edition, CETT students will award a prize to the one that deserves the majority of their votes.

The CETT, with the approval of the jury, grants this award to those people or organizations who, for their contribution and dedication to the sector, are deserving of this special distinction.

As part of the Alimara Awards, the CETT Foundation presents its prize '3 pioneers'. The award, created jointly by the Jordi Comas Matamala Foundation, the CETT Foundation and the Climent Guitart Foundation, recognizes those people or institutions that, from any field, have been pioneers and have contributed to the development and improvement of tourism in Catalonia. Each foundation awards a 'The 3 pioneers' award.