Dr. Josep A. Ivars - Baidal (Universitat d’Alacant) Doctor in Geography and Master in Tourism. Professor of Regional Geography and Tourism at the University of Alicante, Dr. Ivars - Baidal combines university teaching with tourism research and with different positions in public bodies, where he has assumed the leadership of the Research and Planning Department of the Valencian Agency of Tourism and the Directorate of the Valencian Institute of Tourist Technologies (INVAT.TUR).
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Dra. Ulrike Gretzel (University of Southern California) PhD in Communications from the University of Illinois. Dr. Ulrike Gretzel is a Senior Fellow at the University of Southern California Center for Public Relations and Director of Research at Netnographic. Her research focuses on the impact of technology on human experiences and on the structure of communication.