In 2016 CETT the University of Barcelona, together with Barcelona City Council and CETT Foundation, promoted the UB Chair of Tourism, Hotel and Gastronomy CETT, the first chair in tourism in the city of Barcelona. Since its inception, its main objective has been to promote research and transfer knowledge in the fields of tourism, hospitality and gastronomy.
One of the chair main lines of research has been the study of smart tourism, a phenomenon which is part of the current globalization experienced by tourism and a consequence of the appearance of new emerging markets that generate, among other things, a higher volume of people who want to travel, a change in the habits and interests ofvisitors and a global transformation towards a society increasingly focused on the most advanced technologies. These are, once again, great opportunities in tourism that will trigger important consequences for global mobility and for the sustainability of the destinations and companies in the sector.
Barcelona Smart Tourism Congress was the first project that emerged from this line of research, with the intention of generating a meeting space where, thanks to the participation of different international experts connected with the reality of Smart Tourism, this phenomenon is analyzed and synergies between academics and professionals are articulated, making it possible to draw the future of smart tourism from several perspectives.