PROFESSIONAL DAY >

PROGRAM

November 11th 2020 - Professional Day

The Professional Day is a unique forum aimed at gathering together academics and relevant players of the tourism industry. Its main aim is to transfer knowledge between academia and the industry through a smart conception of the sector whilst considering the present and future challenges and the needs of the tourism industry.

The seminar includes presentations and discussion tables where prominent actors from the tourism sector participate in order to facilitate the transfer of knowledge between the professional sector and the academic world, as well as to contrast the degree of implementation of Smart Tourism in the sector.

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SCHEDULEPROFESSIONAL DAY
9.15 - 9.45 h.

INAUGURATION OF THE III CETT SMART TOURISM CONGRESS BARCELONA

  • Dra. Maria Abellanet, CEO del CETT
  • Dr. Joan Tugores, Director de la Càtedra UB de Turisme, Hoteleria i Gastronomia CETT
  • Sr. Xavier Marcé, Regidor de Turisme i Indústries Creatives de l'Ajuntament de Barcelona
  • Sr. Juan Luís Ruiz López, Diputat Delegat de Turisme de la Diputació de Barcelona
  • Dr. Manuel Butler, UNWTO Executive Director
9.45 - 10.30 h. English track

SMART TOURISM TOOLS IN THE MEDITERRANEAN DESTINATIONS

Speaker: Josep Rodríguez, Responsible for International Relations, Tourism Department, Barcelona Provincial Council and MED Sustainable Tourism Community Coordinator

Presentation of tools developed by three projects of the MED Sustainable Tourism Community

  • Dario Bertocchi, Ph.D. in new technologies for the city and the environment, Department of Economics, Ca' Foscari University – Venice
  • Ana Moniche, Area of Statistics and Market Research (SAETA) of Andalusian Tourism
  • Manuela Bigi, Manager in charge of European projects and digitisation, Tourism and Trade Department
10.30 - 11.45 h. English track

ROUND TABLE: BEST PRACTICES IN THE DEVELOPMENT OF SMART TOURISM DIMENSIONS FROM MANAGEMENT PERSPECTIVES

The round table aims to set out the implementation and development of management initiatives to meet the challenges of Smart Tourism in its main dimensions. To this end, four world-leading cities in terms of intelligent tourism management are invited to share their good practices and different success stories.

  • Laura Aalto, CEO Helsinki Marketing
  • Petra Stusek, Managing Director of Ljubljana Tourism
  • Hildegard Assies, Managing Director of Breda Marketing
  • Emmanuelle Legault, Vice-president of Marketing and Strategy for Tourism Montreal

Moderadora: Lola Buendia, Digital Communication and Marketing Manager at Hosteltur

11.45 - 12.15 h.

VIRTUAL COFFEE BREAK

12.15 - 13.45 h.

ROUND TABLE: SECURITY AND RECOVERY OF TRUST AS KEY FACTORS FOR THE REACTIVATION OF TOURISM

The round table has the intention to respond, through a smart approach, how to manage the impact of COVID-19 on tourism, hotels and gastronomy, and address what is the way forward to promote the reactivation of tourism businesses and restore confidence to consumers, as well as establish preventive measures if a health crisis occurs again.

Therefore, the round table will share key proposals and solutions for the management of companies and destinations in the context of the crisis caused by COVID19, from a multidisciplinary perspective.

  • Sr. Francesc Vila, Gerent de Serveis de Turisme de la Diputació de Barcelona-
  • Dr. Jordi Serra, Investigador, Institut Recerca Biodiversitat (UB)
  • Sr. Manel Casals, Director General del Gremi d’Hotels de Barcelona-
  • Sr.Pablo Soto, Innovation Manager, Vodafone
  • Dr. Joan Miquel Capell, Cap de Gabinet de Prevenció i Seguretat de la Diputació de Barcelona

Moderador: Juan Daniel Núñez, Editor and Editor-in-chief at SmartTravelNew

13.45 - 14.00 h.

CLOSURE PROFESISONAL DAY PROFESSIONAL

  • Sr. Francesc Vila, Gerent de Serveis de Turisme de la Diputació de Barcelona.
  • Dr. José Antonio Pérez–Aranda, Director de l’Escola Universitària CETT-UB