TOURISM AND LEADERSHIP
- You will understand tourism activity from a global and international perspective.
- You will develop the competencies to lead, manage and administer all types of companies, establishments, tourism organizations, entities related to business and event tourism, cultural tourism, etc.
- You will obtain all the knowledge, techniques, and resources necessary for effective management and planning of any company or organization in the tourism sector,
- You will discover how to create unique tourism experiences and the best channels to promote and market them to new traveler profiles.
- You will learn how to carry out sustainable management of tourist destinations while respecting their territory and environment.
- You will learn all the details of the administration and marketing of a tourism company: from administration to management, planning, business design, accounting and finance, marketing, communication and branding, digital and technological development, tourism law, project management, innovation, and people leadership.