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Digital Tourism Marketing

Digital Tourism Marketing

Specialization within Official Master in Business Tourism Management
Call for applications: October 2023

Specialize in tourism marketing!

The Digital Tourism Marketing Specialty of the Master's Degree in Tourism Business Management will equip you with the fundamental competencies for developing marketing processes in the digital sphere from a triple perspective: analytical, strategic, and operational.

At CETT-UB, we know that the current context, already very dynamic, has been altered by changes in the technological sector and the post-COVID-19 era. In recent years, tourism organizations have evolved and grown exponentially. Simultaneously, changes in the technology industry have burst into all areas, generating new contact forms between users, services, and products.

As a result, the job market demands results-oriented professionals who bring together skills from the tourism and technology fields to lead departments related to digital marketing of organizations and companies in the sector.

Do you want to join a new generation of marketing and tourism?

Thanks to the subjects of our master's degree you will become a professional able to:

  • Choose the essential tools and strategies in the digital sphere to generate memorable tourism experiences.
  • Assume leadership roles in the decision-making processes of companies.
  • Increase the market share and their sales of companies and organizations.
  • Improve user experience through different tools such as UX, UI, and web design.
  • Build customer loyalty.
  • Perform specific profiles such as organic search engine optimization specialist, paid media manager, or data analyst, among others.
Un nou Turisme,

CETT-UB, cuatro estrellas en el QS Stars

El CETT-UB ha obtenido cuatro estrellas en la auditoría de QS Stars de Quacquarelli Symonds (QS), una empresa británica de referencia especializada en el análisis de instituciones de educación superior en todo el mundo. La mejor calificación (cinco estrellas) corresponde a las categorías de Enseñanza y Empleabilidad.

One master's degree and three specialties

Digital Tourism Marketing is a specialty of the Official Master's Degree in Tourism Business Management, which has three specialization itineraries. These will allow you to delve into different areas according to your interests and motivations. Thanks to these specialties, you will achieve a much more competitive professional profile and the necessary knowledge to face the different challenges faced by companies and tourist destinations to create and launch products.

Why study the specialization in Digital Tourism Marketing?

With our specialization in Digital Tourism Marketing you will assume leadership roles in all types of tourism companies' decision-making processes: from public organizations, travel agencies to digital marketing agencies.


  • You will understand the importance of digital marketing in tourism. You will learn the key elements for decision-making in the face of dynamic and uncertain contexts.
  • You will have a transversal vision of digital marketing applied to tourism. You will study the importance of return on investment (ROI). You will see the more technical and creative aspects of digital marketing with Web Design or Web Development and understand the importance of working the user experience (UX and UI) and incorporating it into the different digital areas).
  • You will learn the strategic elements of tourism marketing and social networks with Social Media Management or Strategies for the Attraction and Loyalty of Demand.
  • You will develop the implications of web analytics with the subject of Web Analytics. You will also learn about strategic elements that contribute to differentiation in a competitive tourism market.
  • You will learn to make critical decisions in digital marketing in the tourism sector: you will acquire a solid base of updated knowledge that addresses strategic, analytical, operational marketing, Social Media management, and web development.
  • You will train to make strategic decisions incorporating sustainable criteria and maximizing digitization opportunities.
  • You will choose a sector with a future: training in digital tourism marketing will ensure you a booming professional career. Most students find work or get promoted when they finish their studies.


  • You will train with top professionals: In our program, collaborate with Jordi Cirach, digital brand strategist and social media manager; Paula de Bueren, digital marketing specialist at Turijobs.
  • You will have a global vision of digital marketing for tourism: through class content, visits organizations, CETT-UB training activities, teachers, and collaborators who visit the classroom. Thanks to CETT-UB's qualities as a unique center, you will have a comprehensive tourism marketing view.
  • You will actively participate in transversal activities of the sector such as the Smart Tourism Congress Barcelona, the CETT-UB Tourism Observatory, or CETT Talent, among many.
  • An outstanding teaching staff: a unique faculty with a recognized and solid background, both professionally and academically, in the different areas related to digital marketing in the tourism sector. Also, professors who are active in the professional world participate and contribute their experience through case studies and the analysis of new business models.
  • You will apply your knowledge in real cases, through challenge resolution methodologies, case exposition, or your participation in projects with partner entities such as the Diputació de Barcelona, among others.
  • You will create and strengthen your professional network: contact with experts in the tourism sector and with your classmates will allow you to create your own national and international network, helping you promote your professional career. Besides, the unique CETT Alumni network will allow you to connect with more than 19,000 industry professionals from around the world.
  • You will experience reality: the Master's Degree in Tourism Business Management has an internship program that will allow you to learn about different business models and apply the knowledge acquired in leading companies in the sector.
  • The CETT-UB has more than 900 collaboration agreements for your curricular and extracurricular internships in companies such as Creactivitat or Vivential Value, among others.


  • You will obtain a unique official qualification: it is the only Official Master's Degree in Tourism Business Management in Spain awarded by the University of Barcelona and CETT-UB with a specialization in Digital Tourism Marketing and the possibility of a triple specialization. Ask our guidance team!
  • You will be able to access doctorate studies: as an official master's degree, it will allow you access to doctoral studies and guarantee you academic recognition outside Spain.
  • Customize your study program: choose the language (English and Spanish).

What do our master students think?

Jennifer Diaz
Studying at CETT has helped me find a job in which I can apply all the knowledge acquired in the master's degree. Studying at CETT has helped me find a job in which I can apply all the knowledge acquired in the master's degree.

Jennifer Diaz

Official Master in Business Tourism Management
Julia Llebaria Mas
Due to the current scenario of uncertainty, the best decision was to bet on training and what better center than CETT.

Julia Llebaria Mas

Official Master in Business Tourism Management

What objectives will you achieve with specialization in Digital Tourism Marketing?

The Digital Tourism Marketing specialty's general objective is to train you to make strategic decisions with sustainable criteria and make the most digitalization opportunities.

The specific objectives are:

  • Integrate comprehensive strategies such as inbound marketing, social media interaction strategies, content marketing, organic and paid positioning strategies, or branding.
  • To gain in-depth knowledge of working with specific areas of the company's digital environment, such as design, development, and web analytics.
  • Exploit the potential of the digital environment for marketing in the tourism field through information and communication technologies.
  • Take advantage of new technological tools derived from artificial intelligence and machine learning, such as chatbots or semantic analysis, to improve the user experience.
  • Offer tourism services based on a company culture centered on the organization's people to guarantee excellence and quality.
  • Incorporate competitiveness and sustainability mechanisms in the different areas of the tourism business, taking into account the social, economic, and environmental perspectives to contribute to the 17 Sustainable Development Goals.

What competences will yo acquire with this specialization?

  • Incorporate new information and communication technologies to develop new management and marketing models that strengthen tourism companies' competitiveness.
  • Define the necessary strategies for achieving the objectives derived from the company's analysis, the environment, and the market.
  • Design and implement commercial strategies that respond to new business opportunities emerging in the sector.
  • Optimize the management of economic-financial and human resources of the tourism projects undertaken.
  • Establish sustainable development strategies in tourism companies and destinations, with the incorporation of environmental variables.
  • Develop the digital skills necessary for information management in the field of business management.
  • Identify, pose or solve a problem in a relevant and creative way.
  • Be business-oriented.
  • Undertake innovative projects.
  • Exercise leadership.
  • Work in teams and multicultural environments.
  • Develop the ability to adapt to change.
  • Have an ethical commitment.


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Fòrum Gatronómic
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Centro de recursos

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Photography from: Digital Tourism Marketing | Digital Tourism Marketing


Photography from: Digital Tourism Marketing | Digital Tourism Marketing


Course Overview

Our specialization in digital marketing for tourism companies focuses on the most relevant aspects of digital marketing. Thanks to subjects such as Web Design and Web Development, you will work on the most creative part of digital marketing. Subjects such as Social Media Management and Strategies for Demand Acquisition and Loyalty will enable you to structure and prepare the company's digital channel to implement strategies, tactics, actions, and campaigns.

Besides, thanks to other subjects such as Web Analytics, you will delve into aspects related to the management of flows or web traffic, Return on Investment (ROI), or user experience management (UX and UI).

Others such as Web Analytics will help you delve deeper into the analytical part. You will also deal with strategic elements that contribute to differentiation in a competitive tourism market, such as Return On Investment (ROI) or user experience management (UX and UI).

itinerario del master con sus especialidades


The curriculum of the Digital Tourism Marketing specialty of the Official Master's Degree in Tourism Business Management has a duration of one academic year equivalent to one calendar year.

Delivery of the Master's Capstone Project: The Master's Capstone Project delivery can be done in two exclusive calls (June or September).

Businessmen, entrepreneurs, intra-entrepreneurs, professionals and uniersity graduates

This Master's is aimed at entrepreneurs, intra-entrepreneurs, professionals, and university graduates interested in tourism's enormous potential, who wish to develop their executive skills linked to developing and launching innovative projects. Specifically, these profiles are:

  • Intra-entrepreneurs, corporate and professional profiles: Professionals who want to acquire the necessary skills to implement innovation processes and participate in the innovation management teams of tourism companies within the global economic framework.

  • Entrepreneurs: Entrepreneurs who wish to create and launch new products in the tourism market, both locally and internationally.

  • University graduates: Graduates interested in acquiring the ability to design and offer innovative tourism products and services aimed at digital and global consumers.

Masters 2020

Photography from: Digital Tourism Marketing | Digital Tourism Marketing


Photography from: Digital Tourism Marketing | Digital Tourism Marketing
Photography from: Digital Tourism Marketing | Digital Tourism Marketing


Photography from: Digital Tourism Marketing | Digital Tourism Marketing


Photography from: Digital Tourism Marketing | Digital Tourism Marketing


Professional areas

After finishing your studies, you will be able to work in the following areas:

  • Startups in the tourism sector or that will provide services to the tourism sector.
  • Technology-based companies that provide services to companies in the tourism industry.
  • Tourist products and services design companies.
  • Intermediation companies (travel agencies, wholesalers, retailers, reservation centers...)
  • Tourist accommodations (hotels, rural hotels, spas, Paradores...)
  • Recreational and cultural companies (theme parks, shows, museums...)
  • Catering companies (restaurant chains, ...)
  • Transportation companies (airlines, maritime passenger transportation...)
Cuales son los ámbitos laborales del master de restauración y hoteleria

Career prospects

  • Tourism project manager in corporate, global, and/or digital innovation environments.
  • Project Manager of digital transformation in tourism organizations and companies.
  • Designer of digital tourism products and services.
  • Digital marketing project manager in tourism.
  • Innovation manager
  • Technology transfer management positions
  • Tourism consumer experience designer
  • Collaboration positions in multidisciplinary teams for the development of websites and digital platforms for tourism applications.
  • Tourism entrepreneur
  • Consultant in the internationalization of tourism organizations.

What our alumni says

Isabel Baez

Isabel Baez

SEA Manager Central Europe at AccorHotels (Paris)
Jordi Noguera

Jordi Noguera

Executive Chef & Co-owner, Foc Restaurant (Singapore)
Natalia Mateu

Natalia Mateu

Project Management Office, The Sydney Opera House (Sydney)

How is the methodology of the Digital Tourism Marketing specialization?

Our learning model is designed to facilitate your analysis and understanding of all aspects of business management through your active participation in classes, challenges and projects.

It is based on five pillars:

CBL This study methodology is based on challenge-based learning (CBL). During the course, you will have to respond to real challenges posed by teachers or organizations that are part of the CETT-UB partners network.

Thus, you will provide a concrete solution for a natural environment. Institutions such as Rusticae, Compass Group, Prezo, or Vilaplana, among others, have been part of the challenges to which our students have had to respond.

PBL With project-based learning (PBL), you will tackle transversal projects that respond to a real concrete problem in the tourism sector. In this way, you will develop collaboration, problem-solving, and critical thinking skills applied in a natural work environment.

You will visit different organizations and institutions of the sector in Barcelona. You will have the opportunity to learn and apply the concepts thanks to the exposure to real situations from their own managers.


The Master does not have final exams. Assessment is based on continuous monitoring by faculty and the program management and the resolution of individual or group written tests, and elaborating assignments throughout the course.

Detail of the program of the specialization in Digital Tourism Marketing

Code Official Master in Business Tourism Management Credits
Required Subjects 18 ECTS
0590002 Economic and Financial Management 6
0590003 Strategic Management 3
0590026 Marketing Management in Tourism Companies 6
0590027 Management skills 3
Digital Tourism Marketing Specialization electives 27 ECTS
0590029 Web page3820 design 3
0590032 Social Media Management 3
0590005 Customer Loyalty and Loyalty Strategies 6
0590030 Web page3820 development 6
0590014 Market Research Methodology 6
0590006 ROI-oriented web analytics in e-Commerce 3
Senior Capstone Project 15 ECTS
0590015 Masters dissertation 15

Master's Capstone Project

The Master's Capstone Project (MCP) (15 ECTS) is the completion of the Master's learning process, where the competencies you have acquired are reflected, as well as their application and development. It is a work of business and or academic application. According to your interests and professional motivations, you will expand some aspects of the chosen specialization.

To obtain this Master's degree, students must pass this integrative subject. Thus, the MCP is an instrument to train our students to analyze tourism problems and facts through research methods based on the identification and use of different variables. It is also an assessment tool for the Master's competencies with a globalizing perspective.

The MCP is individual. You will have to carry out your work under the supervision of a professor where you can choose between three typologies:

  • Applied research projects linked to the CETT-UB Research Groups.
  • Professional application projects proposed by companies and collaborating organizations.
  • Business plans to develop business ideas.

Each project is unique and requires a different approach and attention appropriate to its objectives and subject matter. Your tutor will set the guidelines to follow.

Internship in first-class companies and institutions

During your training period at CETT-UB, you will have the opportunity to do your internship in first-class companies and institutions, to apply and complement the knowledge acquired, and at the same time to promote the acquisition of skills that prepare them for the exercise of professional activities.

The internships have two modalities:

  • Curricular: linked to subjects of the program you are taking and that are part of its academic curriculum, therefore, mandatory.
  • Extracurricular: not included in the syllabus and are voluntary.

The internships are carried out through university-entrepreneur cooperation agreements and are supervised by expert subject professors.

CETT-UB will help you find the most suitable opportunities for your professional profile and your motivations among the more than 900 requests from companies we receive annually. Likewise, we will help you contact and accompany you in accessing the most attractive companies and institutions to your professional objectives.

As a differential feature to the market, the CETT-UB has its group of companies dedicated to training and offering quality hotel and tourism services so that you can apply this practical knowledge without leaving the Campus:

  • Hotel Alimara
  • Àgora Residence
  • Aula Restaurant
  • Summum Restaurant & Bar

For more information, visit the Career Services, contact us by email at, or you can also visit us on the second floor of the Campus.

Get an official title

At the end of this Master, you will obtain the following degree depending on the chosen specialty:

Official Degree University of Barcelona: University Master's Degree in Tourism Business Management. Specialization in Digital Tourism Marketing. Code 4311520 of the Universities, Centers and Degrees (RUCT) Registry of the Ministry of Education and Vocational Training of the Government of Spain.

Obtained verification of the curriculum by the Council of Universities, following a report by the Agència per a la Qualitat del Sistema Universitari de Catalunya, as well as the authorization of the Autonomous Community of Catalonia, and established the official nature of the degree by agreement of the Council of Ministers of September 26, 2014 (published in BOE of October 18, 2014).

Double or triple specialization: if you wish, the Official Master's Degree in Tourism Business Management offers you the possibility of taking the three specialties of the program, thus expanding your skills to adapt to the labor market. You can only do one specialization per year, always respecting the teaching periods.


Meet the teaching staff of the Digital Tourism Marketing



Director of the Master's Degree in Tourism Management. Coordinator of Digital Tourism Marketing Specialization CETT Barcelona School of Tourism, Hospitality and Gastronomy
in PhD Program in Tourism & Territory Tecnologies Universidad de Málaga (REDINTUR)
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Marketing turístico, Smart tourism, TICS en el territorio
Block/Department: Direcció estratègica; Empresas y servicios turísticos; Investigación en turismo, hotelería y gastronomía; Marketing y comercialización; Tecnologies emergents i eines digitals; Turismo y territorio



Coordinator ALBA SUD, centre d'investigació i comunicació
PhD in History Universitat Illes Balears
Block/Department: Empresas y servicios turísticos; Turismo y territorio


BD CETT Corporate CETT
Master in MBA La Salle - Universitat Ramon Lull
Block/Department: Aprendizaje práctico aplicado


Technical suport of the Degree in Tourism CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Educación Universitat Autònoma de Barcelona
Investigation group: Research groups in Tourism, Culture and Territory
Block/Department: Investigación en turismo, hotelería y gastronomía


Consultant and Trainer Quadrant Alfa
Master in Cultural Management , Cultural Tourism Universitat Oberta de Catalunya
Block/Department: Marketing y comercialización


Directora Fundació per a la Prevenció de residus i el consum responsable
PhD in Sustainability Education Universitat Autònoma de Barcelona
Block/Department: Empresas y servicios turísticos


Founder and Partner Vivential Value
Bachelor in Business Management Universitat de Barcelona
Block/Department: Marketing y comercialización; Turismo y territorio


Digital Manager Grup Bestours
Bachelor in Publicidad y Relaciones Públicas Universitat de Vic
Block/Department: Marketing y comercialización


Founding partner EmicThinking
Bachelor in Humanities Universitat Pompeu Fabra
Block/Department: Marketing y comercialización


Chief Revenue Officer elrow
Master in Master in Business Administration ESIC
Block/Department: Marketing y comercialización


Direction and coordination of Masters and Postgraduates CETT Barcelona School of Tourism & Hospitality
PhD in International in Geography, Territorial Planning and Environmental Management Universitat de Barcelona
Investigation group: Research groups in Tourism, Culture and Territory
Block/Department: Empresas y servicios turísticos; Gastronomía; Investigación en turismo, hotelería y gastronomía; Turismo y cultura; Turismo y territorio


Corporate Social Responsibility and Sustainable Tourism Consultant Segundo Mundo RSCC
Master in Corporate Social Responsibility and Sustainability UNED-UJI
Block/Department: Direcció estratègica; Empresas y servicios turísticos


Catedrático Universidad Complutense de Madrid
PhD in Ciencias Econòmicas y Empresariales Universidad Complutense de Madrid
Block/Department: Direcció estratègica; Empresas y servicios turísticos


Master in Hotel Management & Catering Coordinator, specializing in Catering Management CETT Barcelona School of Tourism, Hospitality and Gastronomy
Master in Dirección de Empresas / Master en Dirección Hotelera y Restauración TEC de Costa Rica / EUHT CETT-UB
Investigation group: Research groups in Tourism Accommodation and Food Service Industries
Block/Department: Marketing y comercialización; Organización empresas y gestión de las personas


Consultant in human resources
PhD in Tourism Universitat de Girona
Block/Department: Direcció estratègica; Organización empresas y gestión de las personas


Directora Club EMAS
Postgrado in Political Sciences and International Policy Universitá de Padova-Italia
Block/Department: Empresas y servicios turísticos


Coordinator for the Master's Degree in Tourism Management: Sustainability and Quality Management Specialization CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Geography: Urbanism and Public Politics Universitat Autònoma de Barcelona Universidad IUAV (Italia)
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Turismo y territorio, Turismo sostenible, Gobernanza territorial y urbana, Planificación territorial
Block/Department: Direcció estratègica; Empresas y servicios turísticos; Investigación en turismo, hotelería y gastronomía; Turismo y territorio


Research professor CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Marketing UCAM Universidad Católica San Antonio de Murcia
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Marketing turístico, Patrimonio, Turismo cinematográfico
Block/Department: Marketing y comercialización; Turismo y cultura

CETT at your service

As a CETT student, you will enjoy all the advantages that the center has to offer:

  • Access to the Resource Center for learning and research:

    • The University of Barcelona has an extensive catalog of databases to consult documents, reports, and scientific articles.
    • Have access to CETT's own resources to reinforce, complete, and expand training. All information (both physical and digital) is available in the different spaces dedicated to this function.
    • Free access to the entire digital library of World Tourism Organization (UNWTO) resources.
  • As a center affiliated with the University of Barcelona, we enjoy the advantages of being part of the most prestigious university in Spain: UB Libraries - UB Sports Services - We are UB Card

  • Discounts at the University of Barcelona School of Modern Languages. Besides, thanks to the University of Barcelona University Card, you will enjoy promotions on products and services such as opticians, restaurants, technology, pharmacies, accommodation, travel, leisure activities, among others.

  • CETT has different restaurant services, such as the Fòrum or the Aula Restaurant CETT. The Fòrum is a space that favors creativity and cultural exchange among students. It has a varied, healthy, seasonal gastronomic offer that adapts to the day's different times. It is also possible to eat at the Aula Restaurant CETT, an à la carte restaurant with the same characteristics as an authentic gastronomic restaurant.

  • Be part of the CETT Alumni community to be in contact with CETT's extensive alumni network.

Masters 2020

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Photography from: Digital Tourism Marketing | Digital Tourism Marketing
Photography from: Digital Tourism Marketing | Digital Tourism Marketing


Photography from: Digital Tourism Marketing | Digital Tourism Marketing


Photography from: Digital Tourism Marketing | Digital Tourism Marketing


  • Discount at ÀGORA BCN International University Residence. We are the only higher education tourism center with a student residence to stay here while you study. As a CETT student, you will have unique conditions. Do not hesitate to ask!


Photography from: Digital Tourism Marketing | Digital Tourism Marketing
Residencia Ágora BCN
Photography from: Digital Tourism Marketing | Digital Tourism Marketing
Residencia Ágora BCN
Photography from: Digital Tourism Marketing | Digital Tourism Marketing
Residencia Ágora BCN
Photography from: Digital Tourism Marketing | Digital Tourism Marketing
Residencia Ágora BCN
Photography from: Digital Tourism Marketing | Digital Tourism Marketing
Residencia Ágora BCN

Learning spaces

At CETT we are committed to creating a learning context that consolidates our own training model, with high added value resources oriented to experience, experimentation, sharing and learning, in a unique Campus.

Our students have access to different multipurpose learning spaces: the Eidos Space, La Plaça, the Creativity and Innovation Space, the Computer Classrooms or the Reception Classroom, among others.

In addition, if you are an international student, you will also have access to the International Relations Office, which will help and advise you with the procedures you need.


CETT International Support

Because we understand the challenge of living in an environment that is not your own, the CETT-UB Campus offers you the International Relations Office (IRO), as an area designed to provide guidance, advice, and attention to international students during the Master's programs.

Our International Relations team will give you the necessary information related to logistical aspects of life in Barcelona, such as residency registration, the processing of your foreign resident's identity number (NIE), or how to find accommodation in the city.

Procedures related to your academic stay

The IRO team will provide you with updated information on the necessary procedures to carry out once you are in the city. They will provide you with guidance on essential documents such as your foreign resident's identity number (NIE), the official census at the City Council, or your university student card.


If your native language is not Spanish, the IRO team will advise how and where to learn it. They will also tell you where to learn Catalan, facilitating your integration into the city's daily life. Besides, you will strengthen your Spanish through the certified courses offered by our Language Department at CETT-UB. On the other hand, if you want to practice any different language informally, you can participate for free in our language exchange program with CETT students.


CETT-UB is the only higher education center with a residence hall - Agora BCN, with affordable prices for the CETT student community. We also have our four-star hotel, Hotel Alimara, where you and your family and friends can enjoy advantages and discounts.

Support to boost your professional career

At CETT-UB, you have a team of expert professionals who will watch over your professional career from the moment you become part of our community.

We want you to be informed and prepared to achieve the professional goals you have set for yourself. With this motivation, you will find a team of people who will accompany you during the process in a personalized way.

Thanks to the collaboration of the main companies in the tourism sector, you will be able to know and put into practice the most useful tools to access and develop in the labor market.

The service we put at your disposal is based on three fundamental pillars:

  • Continuous professional guidance focused on you, identifying your profile's strengths, analyzing your previous experience and training, and supporting us in your main motivations for growth.
  • Our close relationship with the leading players in the tourism sector, built up over more than 50 years of presence in the market, training professionals with highly sought-after skills and values.
  • Design and develop a whole range of activities, spaces for debate, and tools that we make available to you, enabling you to face any challenge you may encounter throughout your professional career.

In this way, we invite you to participate in a dynamic process adapted to your expectations that encompasses the following phases:

Definition of your professional milestones

  • In-depth analysis of your entry profile.
  • Establishment of realistic objectives and monitoring of your roadmap.
  • Guidance in the design and development of your personalized Career Plan.

Design and elaboration of the main tools for the relationship with the labor market

  • Review and correction of resumes and cover letters, adapting the professional objective to the market demands.
  • Letter of recommendation. Students who are in the selection process will be able to count on CETT-UB references.
  • Access to the primary research channels and access to internship and job opportunities:
  • Handling of offers and self-applications. We support you to make your profile more visible to companies and headhunters, giving you references for your application.
  • Application follow-up. We help you to know where your application is in the selection process.

Personalized coaching

  • Guidance on the search for employment opportunities
  • Simulation of job interviews and feedback on the aspects to improve
  • Competency-based interviews and mentoring for those profiles with difficulties in following the job search process or at risk of social exclusion
  • Preparation of presentations for you to learn first-hand about companies' needs to analyze the possibilities of short and medium-term linkage with an organization and exchange concerns with professionals of reference

Networking and Dynamization of activities

  • Corporate presentations during your training period
  • Master Classes oriented to know strategic sectors
  • Dynamics and corporate challenges incorporated into your training sessions
  • Marketplaces and face-to-face/virtual job fairs where more than a hundred companies participate annually in the Campus in the personalized recruitment of talent.

Job Center with exclusive access to

  • Over 900 internship opportunities managed annually.
  • More than 1,500 job opportunities annually.
  • Follow-up of applications submitted
  • Adaptation of customized curricula vitae and cover letters.

In addition, Career Services will help you find and manage the curricular and extracurricular internships that best suit you.

For more information, visit the Career Services area, contact us by email at, or you can also visit us on the second floor of the Campus.

Career Services

Career Services integrates a team of professionals that guide and help students throughout their degree and facilitates them contacting some of the best companies in the sector to favour their professional development towards a future job offer.

Being close to old students

CETT-Alumni was born as the CETT-UB Alumni Association on March 1, 1994, as an initiative to offer a service to alumni, a space for personal and professional guidance, and a meeting point for experts in the tourism, gastronomy, and hospitality sector, with the CETT-UB as their common bond.

As an association of CETT-UB alumni, its primary mission is to promote the relationship between them, thus creating a network of professionals. Their shared link is to be CETT alumni.

The main objectives of CETT-Alumni are:

  • To promote the lifelong professional development of its associates at all levels and to favor access to the world of work, professional promotion, and lifelong learning. To foster creating a hub for exchanging knowledge and experiences among alumni, offering them the association as a meeting point in the professional world.
  • To facilitate knowledge and networking through conferences, lectures, colloquium dinners, and expert sessions. CETT Alumni wants to be a center of opinion and influence on the tourism environment.
  • To establish agreements with other organizations, favoring synergies that generate value for alumni.

Agora BCN International University Residence

CETT-UB is the only university tourism center that has a student residence, the Ágora BCN International University Residence. As a student of any of our degrees you will enjoy exclusive discounts so you can stay here while you study. Ask us without obligation!


Hotel Alimara

As part of our application companies we have our own four-star hotel, the Hotel Alimara. Located at the foot of the Collserola mountain range and within the CETT Campus itself, both you and your family members will be able to enjoy advantages and discounts.

Hotel Alimara


We want to shape the best professionals

That is why the recommended access profile for prospective students of the Official Master's Degree in Tourism Business Management is:

  • Have basic knowledge in tourism business management.
  • Have empathy and willingness to work in a team.
  • To have a high ethical sense.
  • To have analytical and organizational skills.
  • Have critical and reflective capacity.
  • Have an adequate level of languages, essential for training and your professional career.
  • Be able to study the dynamics of the sector internationally.

Check the price of the specialization in Digital Tourism Marketing

StudentsEnrollment FeeUB Fee*PriceTotal Price**

Non-EU citizens

1.775 €710 €7.492,25 €9.977,25 €

EU citizens

1.775 €710 €6.661,00 €9.146,00 €

*The fees of the University of Barcelona (UB) are an amount that the student of an affiliated center has to pay for academic services to the University and is paid at the same time as the registration. This amount is exempt from any type of discount.

**This price is for cash payments. Consult the prices and conditions for other payment methods with our Future Students Guidance Team.

Financial aid




Deductible qualification through FUNDAE

Financial aid

Financial aid

Have you any doubt?

What do I need to access the Master?

This course is for graduates in areas of knowledge from social sciences and humanities, especially those who may have studied diploma and degree programs adapted to the EHEA.

Candidates who do not come from the degrees mentioned above will have to take complementary training courses.

Complementary training

The training complements defined in the Master's Degree are intended to ensure that students who do not come from business studies have a basic knowledge of the concept, structure and particularities of the aspects related to marketing and economic-financial management in the field of hospitality.

Entry degrees that require enrolling in and passing complementary training to obtain a master's degree:

Degree Complementary training
Associate's Degree in Tourism or the corresponding Technician in Tourism Companies and Activities degree No complementary training required
Tourism Degree .
Associate's Degree in Business .
Degree in Economics .
Degree in Business Administration and Management .
Degree in Market Research and Techniques .
*** ***
Degree in Public Relations, Communications, and similar programs The established complementary training is required: Global Tourism 9 ECTS.
Degree in Humanities .
Degree in Geography .
Any other bachelor's degree .

Courses established as complementary training for the master's:

  • Strategic and Operational Marketing 6 ECTS
  • Economic and Financial Management of Tourism Companies 6 ECTS

Total complementary training: 12 ECTS

Know all our scholarships

CETT Foundation, with the firm conviction that training and transmission of knowledge are fundamental, extends the study aid program already offered annually to students and includes new scholarships for the 2022/2023 academic year.

Besides, CETT will also accept payments in 6, 10, or 12 months through bank financing plus a 5 % discount of total enrollment fees should students wish to choose this option. Find out about the special conditions.

Access all the information on the processes and quality indicators of the CETT-UB:


Our Guidance Team will answer you

Alexandra Miquel

Masters and Postgraduates Coordinator

Óscar Palacios

Masters and Postgraduates Coordinator

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