Marketing of Services: Successful Sales Management

In
Modality: Presencial
Lasting: 3 or 4 weeks (Summer School)
Start date: 01/07/2019
Languages: English

Program Essentials

Type of Course: Summer

Area of Study

Hospitality

Year: 2019

Overview

Tourism is regarded as one of the key businesses for a vast majority of countries. Its role in the economy forces governments and especially businesses operating in tourism-related fields to continuously rethink their strategies to enhance their profitability. In this context, and in order for businesses to maintain their competitiveness, marketing and sales programs are increasingly gaining in importance. Therefore subject areas such as Revenue Management, Communication, Marketing and Sales Management have been further advanced and nowadays represent crucial operation units for enterprises in the tourism business. The program has the intention to successfully lead the participants through the different commercialization paths that are required by the current market situation. The instruments and methods to analyze and develop strategies stand in the center of the lectures so as to provide the necessary tools to adequately react to the need of every market.

Key words: strategy, demand, service, revenue, consumer, distribution channels, price.


Start

Monday 01 July 2019 (with lodging: arrival on Sunday 30 June 2019)

End

Thursday 18 July 2019 (3 weeks option) / 26 July 2018 (4 weeks option) (with lodging: departure either on Friday 19 July or Friday 26 July)

Deadline for Application: 31 May 2019

(10% Early Bird Discount for payments done before 15 May 2019)

Eligibility

Undergraduate Students, Graduate Students or Young Professionals

Accreditation of Languages: Level of English - Intermediate (B1-B2)

Credits

4 ECTS (3 weeks option) / 10 ECTS (4 weeks option)

Language: English

Hours of Instruction

75 (3 weeks option) / 90 (4 weeks option), including lectures, professional activities.

Other Sessions Available: Summer School 2020

Related Courses

Strategic Marketing in Gastronomy-Related Businesses

Hospitality Track – Semester Program

Remarks: Courses are subject to change.