Type of Course: Summer
Area of Study
Tourism is regarded as one of the key businesses for a vast majority of countries. Its role in the economy forces governments and especially businesses operating in tourism-related fields to continuously rethink their strategies to enhance their profitability. In this context, and in order for businesses to maintain their competitiveness, marketing and sales programs are increasingly gaining in importance. Therefore subject areas such as Revenue Management, Communication, Marketing and Sales Management have been further advanced and nowadays represent crucial operation units for enterprises in the tourism business. The program has the intention to successfully lead the participants through the different commercialization paths that are required by the current market situation. The instruments and methods to analyze and develop strategies stand in the center of the lectures so as to provide the necessary tools to adequately react to the need of every market.
Key words: strategy, demand, service, revenue, consumer, distribution channels, price.
Monday 01 July 2019 (with lodging: arrival on Sunday 30 June 2019)
Thursday 18 July 2019 (3 weeks option) / 26 July 2018 (4 weeks option) (with lodging: departure either on Friday 19 July or Friday 26 July)
Deadline for Application: 31 May 2019
(10% Early Bird Discount for payments done before 15 May 2019)
Undergraduate Students, Graduate Students or Young Professionals
Accreditation of Languages: Level of English - Intermediate (B1-B2)
4 ECTS (3 weeks option) / 10 ECTS (4 weeks option)
Hours of Instruction
75 (3 weeks option) / 90 (4 weeks option), including lectures, professional activities.
Other Sessions Available: Summer School 2020
Strategic Marketing in Gastronomy-Related Businesses
Hospitality Track – Semester Program
Remarks: Courses are subject to change.