Photography from: Food and Tourism Master | CETT- UB | Official

Universidad de Barcelona
Academic Offer
Introduction

Introduction

Specialization within Official Master of Tourism Innovation Management
Call for applications: October 2021
 

With the Specialization in Tourism Management of Culinary and Gastronomic Heritage of the Official Master's Degree in Innovation in Tourism Management, you will discover how to value the gastronomic resources to create and promote tourist destinations and projects.

At CETT-UB, we want to respond to the tourism sector's difficulties resulting from increased competition, the digitization of the economy, and users' easiness to travel. These trends make consumers more experienced and demanding.

Moreover, in 2015, 150 countries approved the 17 Sustainable Development Goals (SDGs) that define the 2030 Agenda. Since then, sustainability is a fundamental element in the development of tourism.

Therefore, public bodies and companies in the tourism sector need innovative and creative profiles to make the most of the gastronomic and culinary heritage and innovate and respond to these new trends.

Do you want to learn how to use tourism and gastronomic heritage to develop innovative destinations and services?

Thanks to our Master's degree in gastronomic tourism:

  • You will learn to maximize the links between gastronomy and tourism.
  • You will transmit the gastronomic culture in target markets, creating unique products and tourist destinations to differentiate yourself from the competition.
  • You will respond to the growing social interest in ethical and sustainable consumption, new types of food, proximity production, or avant-garde cuisine.
  • You will optimize tourist destinations' management in their different manifestations: gastronomic tourism, wine tourism, olive oil tourism, and peri-urban agri-tourism.
  • You will learn about the latest trends in gastronomy, such as slow food or terroir experiences.
  • You will meet the demands of new gastronomic visitor profiles by designing gastronomic routes, tastings, and activities.
  • You will ensure the balance between tourism activity, its surroundings, and compliance with environmental regulations.

With our Master's degree, you will combine your passion for gastronomy with your creative skills and design memorable gastronomic experiences to turn any territory into a must-visit gastronomic journey!

Do you want to study our program online but don't want to miss our face-to-face classes? Our program has the advantage of being taught in blended mode. You will be able to complete 70% of the program online and 30% face-to-face in Barcelona as part of a unique academic stay. Ask our support team for all the details.

Methodolgy and Assesment

The Master's Degree has its own learning system in which you will be the center of the learning process. You will learn thanks to your active participation in the classroom through learning by doing and interaction among students, or own methodologies such as CBL and PBL.

WHY STYDY THE SPECIALIZATION IN TOURISM MANAGEMENT OF CULINARY AND GASTRONOMIC HERITAGE?

Thanks to our Specialization in Tourism Management of Culinary and Gastronomic Heritage, you will learn the synergies between gastronomic heritage and tourism. You will be able to take advantage of them to design products and experiences that stand out from other territories.

You will also learn the tourism planning tools necessary for the strategic management of gastronomic heritage resources. The set of subjects will allow you to understand, among others:

  • Sustainability as a differential value.
  • The valorization of gastronomic resources.
  • Innovation in tourism management models.

The specialty focuses on the most relevant aspects of innovation applied to the tourism management of culinary and gastronomic resources, providing reliable scientific, technological, and management training based on the concept of culinary and gastronomic heritage.

INNOVATION BEGINS IN THE CLASSROOM

  • You will learn the keys to innovation processes applied to the gastronomic and culinary tourism sector to create products and develop destinations with differential value.
  • A transversal education: you will acquire scientific, technological, and management training that covers from the concept of culinary and gastronomic heritage, the creation of an impactful narrative or storytelling, to the creation of memorable experiences combining culinary tradition and avant-garde.
  • You will create innovative experiences linked to culinary and gastronomic heritage, based on new trends originated, in many cases, by culinary innovation and changes in consumer habits.
  • You will learn first-hand about avant-garde cuisine, digitalization in gastronomic tourism products, gastronomic marketing, or sustainable cuisine.
  • You will learn the keys to a gastronomic event's successful organization and the most relevant elements for the development of gastronomic tourism in a destination.
  • You will stimulate your creativity and teamwork skills through design thinking or the customer journey while applying the knowledge acquired.
  • You will learn how to sustainably use the culinary and gastronomic heritage resources of a territory.
  • You will create products that generate successful and lasting relationships between tourism and culinary and gastronomic heritage.
  • You will communicate memorable experiences: thanks to the different specific tools of gastronomic marketing, storytelling, and storydoing.

THE SECTOR SEEN FROM THE INSIDE

  • You will have a holistic experiential journey, thanks to visits, masterclasses, learning by doing, which will allow you to improve your professional profile with the acquisition of the skills you need.
  • You will be able to actively participate in transversal events such as the CETT Smart Tourism Congress Barcelona, the CETT-UB Tourism Observatory, the seminar 'Contemporary Issues in Tourism', or the CETT Talent or the Trobada Gastronómica.
  • You will visit the main wine tourism destinations in Spain, explore the gastronomic resources and their organoleptic characteristics, and link with culture.
  • Some of the companies collaborating with the Master are the Alicia Foundation (a world leader in nutritional and gastronomic transformation), the Food Observatory of the University of Barcelona (ODELA); the Mediterranean Diet Foundation; Slow Food; Naturalwalks (a company that advises one of the best restaurants in the world) El Celler de Can Roca, or PRODECA (a company that belongs to the Department of Agriculture, Livestock, Fisheries and Food of the Generalitat de Catalunya) among many others.
  • Real cases to apply your knowledge: you will be able to put your experience into practice by participating in projects with CETT-UB partner institutions such as the World Tourism Organization, the Barcelona City Council, or the Barcelona Provincial Council.
  • Our students have done internships: the Directorate General of Tourism of Catalonia, World Food Travel Association, Bullipedia, Catalan Agency of Cultural Heritage, and PRODECA.

A UNIQUE PROGRAM

  • A highly experienced faculty: the management and academic coordination of the Master's program have extensive professional and academic experience in the sector, which allows them to accompany and guide you in a personalized way in your journey towards your personal and professional transformation.
  • Most of our students find jobs or get promoted after studying for the Master's.
  • Real networking: you will meet professionals from the gastronomic, culinary, and tourism sectors, in addition to your classmates. With all this, you will create your own network on a national and international scale, which will help you in your career.
  • A unique official qualification: this is the only Official Master's Degree in Tourism Management Innovation awarded by the University of Barcelona and CETT. Academically recognized in Spain and abroad, which will also give you access to doctoral studies.
  • Research subjects: the Master's degree offers you the opportunity to take optional subjects. You will learn research methodologies and tools, mainly to pursue a doctorate or dedicate themselves to research.
  • Doctoral studies: being an official master's degree will guarantee you academic recognition in Spain and abroad and give you the necessary credits to qualify for a doctorate.
  • You can make a triple specialization combining the three specialties of the Master: Tourism Management of Cultural and Natural Heritage, Tourism Management of Culinary and Gastronomic Heritage, Tourism Management of Urban Destinations. Do not hesitate to ask!
  • Choose between face-to-face and blended learning. With the blended mode, you will take the program online and combine it with a face-to-face part at the end of the course.

TWO PATHS FOR YOUR PROFESSIONAL DEVELOPMENT:

  • A research-oriented Master's degree: this is the only Master's degree that offers a solid research base based on CETT's Research Groups' extensive trajectory and scientific production. You will have to take two subjects oriented to research methodology.

  • A Master's degree oriented to professional practice that allows you to carry out curricular and extracurricular internships. CETT-UB has more than 900 collaboration agreements to do these internships.

What do our master students think?

David Goshn
I chose this Master because it is an official Master attached to the University of Barcelona.
David Goshn
Master of Tourism Innovation Management, Tourism Management of Culinary and Gastronomic Heritage Specialization

WHAT OBJECTIVES WILL YOU ACHIEVE WITH THE ESPECIALIATION IN TOURISM MANAGEMENT OF CULINARY AND GASTRONOMIC HERITAGE?

The Specialization in Tourism Management of Culinary and Gastronomic Heritage's general objective is to provide you with the necessary foundations to understand all the processes that are part of R+D+I in tourism.

To provide you with the knowledge to understand gastronomy phenomena from a geographical, historical, anthropological, sociological, and economic perspective and interpret them in their most global dimension.

The specific objectives of the specialization are:

  • To enhance the value of gastronomic resources so that you can create and develop destinations and projects for tourism promotion and management.
  • To train to develop analysis and research projects in gastronomic heritage, generate specialized knowledge, and transfer it to society.
  • To bring you closer to the knowledge of scientific methodology.
  • Develop your personal and interpersonal skills necessary to exercise leadership of innovative projects and transform the gastronomic and culinary tourism sector.
  • Provide the tools and techniques for analyzing and diagnosing current and future strategic challenges in the tourism sector.
  • Formulate the necessary strategies to guarantee its competitiveness and sustainability based on innovative and creative processes.

WHAT COMPETENCES WILL YOU ACQUIRE WITH THE SPECIALIZATION IN TOURISM MANAGEMENT OF CULINARY AND GASTRONOMIC HERITAGE?

The competencies you will develop in this specialty are related to improving management skills applied in the development and valorization of the culinary and gastronomic heritage. These are some of these competencies:

  • Analyze and evaluate the tourism potential of culinary and gastronomic resources and the territory for the design of products, services, and innovative projects.
  • Plan and develop marketing and communication strategies and actions for projects linked to culinary and gastronomic heritage.
  • Transform ideas and knowledge into value for the client, generating sustainable results for the society and tourism organizations.
  • Learn the most innovative tools of gastronomic marketing.
  • Identify, pose or solve specific problems in a relevant and creative way, interpreting and critically evaluating the results obtained.
  • Develop the capacity for resilience and adaptation to change.
  • Master the techniques of oral and written communication for the transmission of information, ideas, and opinions.
  • To work in teams and in multicultural environments.
  • Develop the ability to adapt to change.
  • Have an ethical commitment.

Other_

Photography from: Food and Tourism Master | CETT- UB | Official
Fòrum Gatronómic
Photography from: Food and Tourism Master | CETT- UB | Official

Centro de recursos

Photography from: Food and Tourism Master | CETT- UB | Official

Recepción

Photography from: Food and Tourism Master | CETT- UB | Official

Aulas

Photography from: Food and Tourism Master | CETT- UB | Official

Aulas

GENERAL OVERVIEW

The Master's Degree consists of the first block of core subjects in the three specialties, which allows you to lay the foundations of the concept of innovation applied to the tourism sector. In a second block, you will take the subjects specific to the specialization.

itinerario del master con sus especialidades

The Specialization in Tourism Management of Culinary and Gastronomic Heritage focuses on developing, through innovation, the relationship between gastronomic heritage and tourism to create creative gastronomic experiences.

Thanks to subjects such as "Food and Territory: Gastronomic Tourism," you will learn about the synergies between gastronomic culture, tourism, and its environment. On the other hand, with subjects such as "Knowledge and Transformation of the Gastronomic Product," you will learn about gastronomic resources' main characteristics and their link with the territory.

Besides, you will also learn the basics of traditional avant-garde cuisine and sustainable cooking.

DURATION

The curriculum of the Official Master's Degree in Innovation in Tourism Management in any of its specialties has a duration of one academic year equivalent to one year.

WHO IS THIS SPECIALIZATION FOR?

This specialization in gastronomic and culinary tourism is aimed at those people interested in orienting their professional development towards the development of destinations and creating products and services associated with tourism through culinary and gastronomic resources.

People who are prepared to respond to the new paths and changes taking place in food and forms of consumption, especially in the associated leisure and tourism activities.

The Master's program focuses on four types of profiles:

  • Technicians and professionals in management positions

Professionals in the sector, both public and private who need to update their knowledge and professional skills and learn about the latest trends and tools that affect the field of their professional specialization.

  • Entrepreneurs and owners of tourism companies

Entrepreneurs and business owners who wish to learn more about strategies, techniques, and tools for tourism management, applying the culture of innovation.

  • Entrepreneurs

People interested in developing business projects in this sector, knowing beforehand the keys to success and its risks, and going deeper into the different areas of innovation in tourism management.

  • University graduates

People with a university degree who wish to focus their professional career and expand their professional contacts in the tourism sector.

Masters 2020

Photography from: Food and Tourism Master | CETT- UB | Official

Jardín

Photography from: Food and Tourism Master | CETT- UB | Official
Aulas
Photography from: Food and Tourism Master | CETT- UB | Official

Aulas

Photography from: Food and Tourism Master | CETT- UB | Official

Aulas

Photography from: Food and Tourism Master | CETT- UB | Official

Pasillo

At the end of your studies you will be able to work in the following areas related to the tourism sector:

  • Tourism companies specialized in gastronomic topics such as incoming and outbound travel agencies, activity companies, gastronomic producers with tourist services, event organizers.
  • Tourist organizations such as tourist offices, tourist boards, city councils, county councils, and provincial councils.
  • Gastronomic and culinary spaces for tourist use, such as gastronomic product interpretation centers or museums.
  • Gastronomic associations.
  • Research centers specializing in gastronomic tourism.
  • Tourism consultancies.
Cuales son los ámbitos laborales del master de restauración y hoteleria

CAREER OPPORTUNITIES

The main professional opportunities for our students of this Master's degree are:

  • Creator and manager of tourism products, events, and services.
  • Professor and researcher specialized in cultural, historical, and social aspects.
  • Expert developer in the food and gastronomic heritage of the territory.
  • Manager of tourism companies linked to gastronomy.
  • Consultant, advisor, and coach.
  • Professional in gastronomic marketing.

What our alumni says

Isabel Baez
Isabel Baez
SEA Manager Central Europe at AccorHotels (Paris)
Jordi Noguera
Jordi Noguera
Executive Chef & Co-owner, Foc Restaurant (Singapore)
Natalia Mateu
Natalia Mateu
Project Management Office, The Sydney Opera House (Sydney)