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Tourism Management of Culinary and Gastronomic Heritage

Tourism Management of Culinary and Gastronomic Heritage

Specialization within Official Master of Tourism Innovation Management
Call for applications: October 2022
 

With the Specialization in Tourism Management of Culinary and Gastronomic Heritage of the Official Master's Degree in Innovation in Tourism Management, you will discover how to value the gastronomic resources to create and promote tourist destinations and projects.

At CETT-UB, we want to respond to the tourism sector's difficulties resulting from increased competition, the digitization of the economy, and users' easiness to travel. These trends make consumers more experienced and demanding.

Moreover, in 2015, 150 countries approved the 17 Sustainable Development Goals (SDGs) that define the 2030 Agenda. Since then, sustainability is a fundamental element in the development of tourism.

Therefore, public bodies and companies in the tourism sector need innovative and creative profiles to make the most of the gastronomic and culinary heritage and innovate and respond to these new trends.

Do you want to learn how to use tourism and gastronomic heritage to develop innovative destinations and services?

Thanks to our Master's degree in gastronomic tourism:

  • You will learn to maximize the links between gastronomy and tourism.
  • You will transmit the gastronomic culture in target markets, creating unique products and tourist destinations to differentiate yourself from the competition.
  • You will respond to the growing social interest in ethical and sustainable consumption, new types of food, proximity production, or avant-garde cuisine.
  • You will optimize tourist destinations' management in their different manifestations: gastronomic tourism, wine tourism, olive oil tourism, and peri-urban agri-tourism.
  • You will learn about the latest trends in gastronomy, such as slow food or terroir experiences.
  • You will meet the demands of new gastronomic visitor profiles by designing gastronomic routes, tastings, and activities.
  • You will ensure the balance between tourism activity, its surroundings, and compliance with environmental regulations.

With our Master's degree, you will combine your passion for gastronomy with your creative skills and design memorable gastronomic experiences to turn any territory into a must-visit gastronomic journey!

Choose the model that best suits your needs

We adapt to you and your personal and professional needs. We offer programs in two formats: face-to-face, at the CETT Campus, and one Live Online, where you can follow the classes via live streaming from wherever you are.

Face-to-Face Mode
  • The specialization of Hotel Management of the Official Master's Degree in Hospitality and Catering Services Management is taught face-to-face with a schedule that makes it possible to **combine training with your professional life.
  • You will come to class at campus CETT, enjoy modern and state-of-the-art facilities and share the classroom and network with faculty and other students.
  • You will make visits to leading companies in the sector to learn about trends and the reality of the industry.
  • As part of your academic curriculum, you will carry out team building and networking activities outside the classroom (with the industry and with your peers).
  • You will have access to ouronline campus.
  • You will enjoy lectures and active learning methodologies that include case studies, learning by doing, challenges, demonstrations, etc. You will also perform group and individual activities.
  • You will have at your disposal tutorials with your professors and subject coordinators.
  • You will be able to join activities such as Master Classes, round tables or CETT Observatories.
  • You will enjoy all the support services that CETT students have (Career counselling, work placements and internships, among many others).

*Students enrolled in the face-to-face mode may attend some classes in Live Online mode, provided they have a justified reason and give prior notice.

Modalitat presencial
Live Online Mode

With the Live Online modality, you will be able to attend the live classes, connecting with your computer from wherever you want, through the online campus.

  • The classrooms are prepared to offer you the best immersive experience so that you feel like you are in the School with the rest of your classmates:
    • Multi-screen, high-quality sound, quality Wi-Fi connection, etc.
    • Masterclasses and active methodologies such as case studies, learning by doing, challenges, etc.
    • You will participate in all group and individual activities.
    • You will have at your disposal tutorials with your faculty and subject coordinators.
  • If you wish, you will be able to participate in team building and networking activities outside the classroom. These are moments to get in touch with colleagues and professionals.
  • You will be able to attend activities such as Master Classes, round tables, CETT Observatories, and punctual field trips, either in person (if you want to) or by streaming (if it is done in this format).
  • You will enjoy all the support services that CETT students have (Career counselling, work placements and internships, among many others).

*Students enrolled in the Live Online mode may attend some face-to-face classes, provided they have a justified reason and give prior notice.

modalitat live online
Un nou Turisme,

Methodolgy and Assesment

The Master's Degree has its own learning system in which you will be the center of the learning process. You will learn thanks to your active participation in the classroom through learning by doing and interaction among students, or own methodologies such as CBL and PBL.

WHY STYDY THE SPECIALIZATION IN TOURISM MANAGEMENT OF CULINARY AND GASTRONOMIC HERITAGE?

Thanks to our Specialization in Tourism Management of Culinary and Gastronomic Heritage, you will learn the synergies between gastronomic heritage and tourism. You will be able to take advantage of them to design products and experiences that stand out from other territories.

You will also learn the tourism planning tools necessary for the strategic management of gastronomic heritage resources. The set of subjects will allow you to understand, among others:

  • Sustainability as a differential value.
  • The valorization of gastronomic resources.
  • Innovation in tourism management models.

The specialty focuses on the most relevant aspects of innovation applied to the tourism management of culinary and gastronomic resources, providing reliable scientific, technological, and management training based on the concept of culinary and gastronomic heritage.

INNOVATION BEGINS IN THE CLASSROOM

  • You will learn the keys to innovation processes applied to the gastronomic and culinary tourism sector to create products and develop destinations with differential value.
  • A transversal education: you will acquire scientific, technological, and management training that covers from the concept of culinary and gastronomic heritage, the creation of an impactful narrative or storytelling, to the creation of memorable experiences combining culinary tradition and avant-garde.
  • You will create innovative experiences linked to culinary and gastronomic heritage, based on new trends originated, in many cases, by culinary innovation and changes in consumer habits.
  • You will learn first-hand about avant-garde cuisine, digitalization in gastronomic tourism products, gastronomic marketing, or sustainable cuisine.
  • You will learn the keys to a gastronomic event's successful organization and the most relevant elements for the development of gastronomic tourism in a destination.
  • You will stimulate your creativity and teamwork skills through design thinking or the customer journey while applying the knowledge acquired.
  • You will learn how to sustainably use the culinary and gastronomic heritage resources of a territory.
  • You will create products that generate successful and lasting relationships between tourism and culinary and gastronomic heritage.
  • You will communicate memorable experiences: thanks to the different specific tools of gastronomic marketing, storytelling, and storydoing.

THE SECTOR SEEN FROM THE INSIDE

  • You will have a holistic experiential journey, thanks to visits, masterclasses, learning by doing, which will allow you to improve your professional profile with the acquisition of the skills you need.
  • You will be able to actively participate in transversal events such as the CETT Smart Tourism Congress Barcelona, the CETT-UB Tourism Observatory, the seminar 'Contemporary Issues in Tourism', or the CETT Talent or the Trobada Gastronómica.
  • You will visit the main wine tourism destinations in Spain, explore the gastronomic resources and their organoleptic characteristics, and link with culture.
  • Some of the companies collaborating with the Master are the Alicia Foundation (a world leader in nutritional and gastronomic transformation), the Food Observatory of the University of Barcelona (ODELA); the Mediterranean Diet Foundation; Slow Food; Naturalwalks (a company that advises one of the best restaurants in the world) El Celler de Can Roca, or PRODECA (a company that belongs to the Department of Agriculture, Livestock, Fisheries and Food of the Generalitat de Catalunya) among many others.
  • Real cases to apply your knowledge: you will be able to put your experience into practice by participating in projects with CETT-UB partner institutions such as the World Tourism Organization, the Barcelona City Council, or the Barcelona Provincial Council.
  • Our students have done internships: the Directorate General of Tourism of Catalonia, World Food Travel Association, Bullipedia, Catalan Agency of Cultural Heritage, and PRODECA.

A UNIQUE PROGRAM

  • A highly experienced faculty: the management and academic coordination of the Master's program have extensive professional and academic experience in the sector, which allows them to accompany and guide you in a personalized way in your journey towards your personal and professional transformation.
  • Most of our students find jobs or get promoted after studying for the Master's.
  • Real networking: you will meet professionals from the gastronomic, culinary, and tourism sectors, in addition to your classmates. With all this, you will create your own network on a national and international scale, which will help you in your career.
  • A unique official qualification: this is the only Official Master's Degree in Tourism Management Innovation awarded by the University of Barcelona and CETT. Academically recognized in Spain and abroad, which will also give you access to doctoral studies.
  • Research subjects: the Master's degree offers you the opportunity to take optional subjects. You will learn research methodologies and tools, mainly to pursue a doctorate or dedicate themselves to research.
  • Doctoral studies: being an official master's degree will guarantee you academic recognition in Spain and abroad and give you the necessary credits to qualify for a doctorate.
  • You can make a triple specialization combining the three specialties of the Master: Tourism Management of Cultural and Natural Heritage, Tourism Management of Culinary and Gastronomic Heritage, Tourism Management of Urban Destinations. Do not hesitate to ask!

TWO PATHS FOR YOUR PROFESSIONAL DEVELOPMENT:

  • A research-oriented Master's degree: this is the only Master's degree that offers a solid research base based on CETT's Research Groups' extensive trajectory and scientific production. You will have to take two subjects oriented to research methodology.

  • A Master's degree oriented to professional practice that allows you to carry out curricular and extracurricular internships. CETT-UB has more than 900 collaboration agreements to do these internships.

What do our master students think?

David Goshn
I chose this Master because it is an official Master attached to the University of Barcelona.

David Goshn

Master of Tourism Innovation Management, Tourism Management of Culinary and Gastronomic Heritage Specialization

WHAT OBJECTIVES WILL YOU ACHIEVE WITH THE ESPECIALIATION IN TOURISM MANAGEMENT OF CULINARY AND GASTRONOMIC HERITAGE?

The Specialization in Tourism Management of Culinary and Gastronomic Heritage's general objective is to provide you with the necessary foundations to understand all the processes that are part of R+D+I in tourism.

To provide you with the knowledge to understand gastronomy phenomena from a geographical, historical, anthropological, sociological, and economic perspective and interpret them in their most global dimension.

The specific objectives of the specialization are:

  • To enhance the value of gastronomic resources so that you can create and develop destinations and projects for tourism promotion and management.
  • To train to develop analysis and research projects in gastronomic heritage, generate specialized knowledge, and transfer it to society.
  • To bring you closer to the knowledge of scientific methodology.
  • Develop your personal and interpersonal skills necessary to exercise leadership of innovative projects and transform the gastronomic and culinary tourism sector.
  • Provide the tools and techniques for analyzing and diagnosing current and future strategic challenges in the tourism sector.
  • Formulate the necessary strategies to guarantee its competitiveness and sustainability based on innovative and creative processes.

WHAT COMPETENCES WILL YOU ACQUIRE WITH THE SPECIALIZATION IN TOURISM MANAGEMENT OF CULINARY AND GASTRONOMIC HERITAGE?

The competencies you will develop in this specialty are related to improving management skills applied in the development and valorization of the culinary and gastronomic heritage. These are some of these competencies:

  • Analyze and evaluate the tourism potential of culinary and gastronomic resources and the territory for the design of products, services, and innovative projects.
  • Plan and develop marketing and communication strategies and actions for projects linked to culinary and gastronomic heritage.
  • Transform ideas and knowledge into value for the client, generating sustainable results for the society and tourism organizations.
  • Learn the most innovative tools of gastronomic marketing.
  • Identify, pose or solve specific problems in a relevant and creative way, interpreting and critically evaluating the results obtained.
  • Develop the capacity for resilience and adaptation to change.
  • Master the techniques of oral and written communication for the transmission of information, ideas, and opinions.
  • To work in teams and in multicultural environments.
  • Develop the ability to adapt to change.
  • Have an ethical commitment.

Other_

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Fòrum Gatronómic
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Centro de recursos

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Recepción

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Aulas

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Aulas

GENERAL OVERVIEW

The Master's Degree consists of the first block of core subjects in the three specialties, which allows you to lay the foundations of the concept of innovation applied to the tourism sector. In a second block, you will take the subjects specific to the specialization.

itinerario del master con sus especialidades

The Specialization in Tourism Management of Culinary and Gastronomic Heritage focuses on developing, through innovation, the relationship between gastronomic heritage and tourism to create creative gastronomic experiences.

Thanks to subjects such as "Food and Territory: Gastronomic Tourism," you will learn about the synergies between gastronomic culture, tourism, and its environment. On the other hand, with subjects such as "Knowledge and Transformation of the Gastronomic Product," you will learn about gastronomic resources' main characteristics and their link with the territory.

Besides, you will also learn the basics of traditional avant-garde cuisine and sustainable cooking.

DURATION

The curriculum of the Official Master's Degree in Innovation in Tourism Management in any of its specialties has a duration of one academic year equivalent to one year.

WHO IS THIS SPECIALIZATION FOR?

This specialization in gastronomic and culinary tourism is aimed at those people interested in orienting their professional development towards the development of destinations and creating products and services associated with tourism through culinary and gastronomic resources.

People who are prepared to respond to the new paths and changes taking place in food and forms of consumption, especially in the associated leisure and tourism activities.

The Master's program focuses on four types of profiles:

  • Technicians and professionals in management positions

Professionals in the sector, both public and private who need to update their knowledge and professional skills and learn about the latest trends and tools that affect the field of their professional specialization.

  • Entrepreneurs and owners of tourism companies

Entrepreneurs and business owners who wish to learn more about strategies, techniques, and tools for tourism management, applying the culture of innovation.

  • Entrepreneurs

People interested in developing business projects in this sector, knowing beforehand the keys to success and its risks, and going deeper into the different areas of innovation in tourism management.

  • University graduates

People with a university degree who wish to focus their professional career and expand their professional contacts in the tourism sector.

Masters 2020

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Jardín

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Aulas
Photography from: Tourism Management of Culinary and Gastronomic Heritage | Tourism Management of Culinary and Gastronomic Heritage

Aulas

Photography from: Tourism Management of Culinary and Gastronomic Heritage | Tourism Management of Culinary and Gastronomic Heritage

Aulas

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Pasillo

At the end of your studies you will be able to work in the following areas related to the tourism sector:

  • Tourism companies specialized in gastronomic topics such as incoming and outbound travel agencies, activity companies, gastronomic producers with tourist services, event organizers.
  • Tourist organizations such as tourist offices, tourist boards, city councils, county councils, and provincial councils.
  • Gastronomic and culinary spaces for tourist use, such as gastronomic product interpretation centers or museums.
  • Gastronomic associations.
  • Research centers specializing in gastronomic tourism.
  • Tourism consultancies.
Cuales son los ámbitos laborales del master de restauración y hoteleria

CAREER OPPORTUNITIES

The main professional opportunities for our students of this Master's degree are:

  • Creator and manager of tourism products, events, and services.
  • Professor and researcher specialized in cultural, historical, and social aspects.
  • Expert developer in the food and gastronomic heritage of the territory.
  • Manager of tourism companies linked to gastronomy.
  • Consultant, advisor, and coach.
  • Professional in gastronomic marketing.

What our alumni says

Isabel Baez

Isabel Baez

SEA Manager Central Europe at AccorHotels (Paris)
Jordi Noguera

Jordi Noguera

Executive Chef & Co-owner, Foc Restaurant (Singapore)
Natalia Mateu

Natalia Mateu

Project Management Office, The Sydney Opera House (Sydney)
 

HOW IS THE METHODOLOGY OF THE SPECIALIZATION IN TOURISM MANAGEMENT OF CULINARY AND GASTRONOMIC HERITAGE?

This Master's aims to help you strengthen your entrepreneurial spirit to develop and launch tourism projects. We work on entrepreneurship skills through different tools and methodologies, among which CBL challenge learning stands out.

Our teaching methodology is very active and participatory; the student is the center of the learning process. Active participation in the classroom is encouraged through learning by doing and interaction among students.

You will experience firsthand entrepreneurship and innovation in projects and companies by developing your own project or an intra-entrepreneurial proposal from a collaborating company.

CBL This study methodology is based on challenge-based learning (CBL). During the course, you will have to respond to real challenges posed by teachers or organizations that are part of the CETT-UB partners network.

Thus, you will provide a concrete solution for a natural environment. Institutions such as Rusticae, Compass Group, Prezo, or Vilaplana, among others, have been part of the challenges to which our students have had to respond.

PBL With project-based learning (PBL), you will tackle transversal projects that respond to a real concrete problem in the tourism sector. In this way, you will develop collaboration, problem-solving, and critical thinking skills applied in a natural work environment.

ASSESSMENT

The Master does not have final exams. Assessment is based on continuous monitoring by faculty and the program management and the resolution of individual or group written tests, and elaborating assignments throughout the course.

Specialization in Tourism Management of Culinary and Gastronomic Heritage

Total credits of the master: 60 ECTS (European Credit Transfer System)

Code Management Culinary and Gastronomic Heritage CREDITS
Required Subjects 15 ECTS
0540001 Tourism Innovation 3
0510002 Strategic and operational marketing 3
0540003 Commercialization and communication 3
0540004 Instruments of tourism organization and management 6
Specialization electives 33 ECTS
0540010 Anthropology and history of food 6
0540013 Food and territory: Food tourism 6
0540011 Knowledge and transformation of he gastronomic product 6
0540017 Nutritional education 3
0540005 Transfer and application of innovation 12
0540006 Research methodology 6
0540016 Research tools and application 6
Senior Capstone Project 12 ECTS
0540007 Senior Capstone Project 12

MASTER'S CAPSTONE PROJECT

The Master's Capstone Project (MCP) (15 ECTS) is the completion of the Master's learning process, where the competencies you have acquired are reflected, as well as their application and development. It is a work of business and or academic application. According to your interests and professional motivations, you will expand some aspects of the chosen specialization.

To obtain this Master's degree, students must pass this integrative subject. Thus, the MCP is an instrument to train our students to analyze tourism problems and facts through research methods based on the identification and use of different variables. It is also an assessment tool for the Master's competencies with a globalizing perspective.

The MCP is individual. You will have to carry out your work under the supervision of a professor where you can choose between three typologies:

  • Applied research projects linked to the CETT-UB Research Groups.
  • Professional application projects proposed by companies and collaborating organizations.
  • Business plans to develop business ideas.

Each project is unique and requires a different approach and attention appropriate to its objectives and subject matter. Your tutor will set the guidelines to follow.

During your training period at CETT-UB, you will have the opportunity to do your internship in first-class companies and institutions, to apply and complement the knowledge acquired, and at the same time to promote the acquisition of skills that prepare them for the exercise of professional activities.

The internships have two modalities:

  • Curricular: linked to subjects of the program you are taking and that are part of its academic curriculum, therefore, mandatory.
  • Extracurricular: not included in the syllabus and are voluntary.

The internships are carried out through university-entrepreneur cooperation agreements and are supervised by expert subject professors.

CETT-UB will help you find the most suitable opportunities for your professional profile and your motivations among the more than 900 requests from companies we receive annually. Likewise, we will help you contact and accompany you in accessing the most attractive companies and institutions to your professional objectives.

As a differential feature to the market, the CETT-UB has its group of companies dedicated to training and offering quality hotel and tourism services so that you can apply this practical knowledge without leaving the Campus:

  • Hotel Alimara
  • Àgora Residence
  • Aula Restaurant
  • Summum Restaurant & Bar

For more information, visit the Career Services, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.

When you finish your Master's degree, you will obtain:

1) An Official Degree by the University of Barcelona: Official Master's Degree of Innovation in Tourism Management.

BOE. Resolution of November 14, 2014, of the University of Barcelona, publishing the Master's Degree in Innovation of Tourism Management syllabus.

Obtained verification of the curriculum by the Council of Universities, following a report by the Agència per a la Qualitat del Sistema Universitari de Catalunya, as well as the authorization of the Autonomous Community of Catalonia, and established the official nature of the degree by agreement of the Council of Ministers of September 26, 2014 (published in BOE of October 18, 2014).

2) A recognized qualification from CETT, Barcelona School of Tourism, Hospitality & Gastronomy, depending on the specialty or specialties chosen:

  • Master's Degree in Tourism Management of Cultural and Natural Heritage.
  • Master's Degree in Tourism Management of Culinari and Gastronomic Heritage.
  • Master's Degree in Tourism Management of Urban Destinations.

3) Double or Triple Specialization: by taking the Master's, you will be able to take, if you wish, a second and third specialization within the program that will also be officially recognized. However, you will only be able to do one specialization per year, always respecting submission periods.

 

Direction

EMMA PLA RUSCA

Director of the Master's Degree in Tourism Innovation Management. Coordinator of Management of Culinary & Gastronomic Heritage Specialization CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Sociedad de la Información y del Conocimiento Universitat Oberta de Catalunya-UOC
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Enoturismo, Turismo gastronómico
Block/Department: Empresas y servicios turísticos; Gastronomía; Innovació; Investigación en turismo, hotelería y gastronomía; Marketing y comercialización; Tecnología de los alimentos y salud; Turismo y cultura; Turismo y territorio

Faculty

FCO. JAVIER ALBARRACÍN CORREDOR

Founding Partner Barcelona Halal Services
Bachelor in Ciencias Políticas y de la Administración Universitat Autònoma de Barcelona
Block/Department: Tecnología de los alimentos y salud

ÀGATA ALBERO MIRALBELL

CEO INSPIRA GASTRONOMIA & HALAL SERVICES SL
Postgrado in Comunicación y Marketing Gastronómico y Enológico ABAT OLIBA
Block/Department: Turismo y territorio

MARC ÁMBIT FERNÁNDEZ

Project Management Consultant
Bachelor in Humanities Universitat Oberta de Catalunya
Block/Department: Gestió de projectes i emprenedoria; Organización empresas y gestión de las personas

ORIOL ANGUERA TORRELL

Lecturer and Researcher CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Economía Universitat Pompeu Fabra
Investigation group: Research groups in Tourism Accommodation and Food Service Industries
Area of expertise: Economía turística, Internacionalización de la industria hotelera, Economía aplicada a la hotelería
Block/Department: Economia i finances; Marketing y comercialización

JORDI ARCOS PUMAROLA

Lecturer & Researcher in Tourism & Culture CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Education, Society and Quality of Life Universitat de Lleida
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Patrimonio, Turismo cultural, Turismo literario
Block/Department: Investigación en turismo, hotelería y gastronomía; Turismo y cultura; Turismo y territorio

GEMA BARCELÓ AGUILÓ

Senior Regulatory Manager Danone SA
PhD in Chemistry Universitat de Barcelona
Block/Department: Gastronomía

ANNA BOZZANO

Director El Peix al Plat
PhD in Maritime Sciences Universitat Politécnica de Catalunya
Block/Department: Gastronomía

CESAR CÁNOVAS HERRERIAS

Sommelier Monvínic
in Sommelier Escola de Restauració i Hoteleria de Barcelona
Area of expertise: Innovación en servicio de sala, Innovación en sumilleria, Maridajes
Block/Department: Gastronomía; Sumillería

AINHOA CARBALLIDO RISCO

Director of the Master's Degree in Tourism Management. Coordinator of Digital Tourism Marketing Specialization CETT Barcelona School of Tourism, Hospitality and Gastronomy
in PhD Program in Tourism & Territory Tecnologies Universidad de Málaga (REDINTUR)
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Marketing turístico, Smart tourism, TICS en el territorio
Block/Department: Direcció estrarègica; Empresas y servicios turísticos; Marketing y comercialización; Turismo y territorio

FRANCESC CASTRO CIRAC

Marketing and Communications Manager Aborígens
Master in Gastronomy and Communications Universitat de Vic
Block/Department: Marketing y comercialización

JOAN COLL RIBA

Main Partner Cultruta
Bachelor in Media Communication Universitat Pompeu Fabra
Block/Department: Marketing y comercialización; Turismo y cultura

DELIA COLOMER BOSCH

Agroalimentary Quality Promotion Director Departament d’Agricultura, Ramaderia, Pesca i Alimentació-Generalitat de Catalunya
Bachelor in Pharmacy Universitat de Barcelona
Block/Department: Tecnología de los alimentos y salud

LAIA ENCINAR PRAT

Technical suport of the Degree in Tourism CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Educación Universitat Autònoma de Barcelona
Investigation group: Research groups in Tourism Accommodation and Food Service Industries
Block/Department: Investigación en turismo, hotelería y gastronomía

JAUME FONT GAROLERA

Associate Lecturer in Geografical Analysis Universitat de Barcelona
PhD in Geography and History Universitat de Barcelona
Area of expertise: Geografía del turismo, Planificación turística
Block/Department: Turismo y territorio

XAVIER FONT URGELL

Manager of the Technical Tourism Office Diputació de Barcelona
PhD in Geography Universitat de Barcelona
Block/Department: Turismo y territorio

MARCEL FORNS BERNHARDT

General Manager GEBTA
Master in International Economic Law Universitat de Barcelona, Wilhems-Westfälische Universität Münster (Alemanya)
Block/Department: Derecho y políticas turísticas; Empresas y servicios turísticos; Turismo y territorio

RAFAEL GONZÁLEZ GÓMEZ

Founder and Partner Vivential Value
Bachelor in Business Management Universitat de Barcelona
Block/Department: Marketing y comercialización; Turismo y territorio

LLUC GUARRO SERRAHIMA

Digital Marketing & Innovation. Thinker & Maker. CETT Barcelona School of Tourism, Hospitality and Gastronomy
Bachelor in Economics Universitat Autònoma de Barcelona
Block/Department: Direcció estrarègica; Innovació

LUCIA HERNÁNDEZ GORGOJO

Estrategy Manager. Colaborative Tourism Expert Ouishare
Bachelor in Marketing EADA Business School
Block/Department: Turismo y territorio

DANIEL IMBERT-BOUCHARD RIBERA

Lecturer and Researcher in Tourism & Territory CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Geography Universitat de Barcelona
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Movilidad, Planificación turística, Turismo y territorio
Block/Department: Derecho y políticas turísticas; Empresas y servicios turísticos; Turismo y territorio

ISABEL LUGO GENEROSO

Lecturer in Gastronomy History CETT Barcelona School of Tourism, Hospitality and Gastronomy
Bachelor in Art History Universitat de Barcelona
Area of expertise: Historia de la cocina, Patrimonio gastronómico
Block/Department: Cocina; Gastronomía; Turismo y territorio

EVARIST MARCH SARLAT

Director Naturalwalks
Bachelor in Biology Universitat de Barcelona
Block/Department: Gastronomía; Turismo y cultura

JAUME MARÍN RABIOL

Freelance
Bachelor in B.A. Business Studies Glasgow Caledonian University
Block/Department: Innovació; Marketing y comercialización

JOY NGO DE LA CRUZ

Researcher Fundación para la Investigacion Nutricional
Master in Public Health Master of Public Health
Block/Department: Tecnología de los alimentos y salud

GEMMA OÑA VIZCAINO

Food Safety Technician SAIA, S.L.
Bachelor in Food Science and Technology Universitat de Barcelona
Block/Department: Restauración; Tecnología de los alimentos y salud

EUGENI OSÁCAR MARZAL

Research Director CETT Barcelona School of Tourism, Hospitality and Gastronomy
PhD in Didactics of Social Sciences and Heritage Universitat de Barcelona
Investigation group: Research groups in Tourism, Culture and Territory
Area of expertise: Marketing turístico, Patrimonio, Turismo cinematográfico, Turismo cultural
Block/Department: Marketing y comercialización; Turismo y cultura

ROSA Mª PARADELL DURO

Directora de la Innovation Business Unit i2cat Fundation
in Telecommunications Universitat Politècnica de Catalunya
Block/Department: Innovació

LLUIS PUJOL MARCO

Manager Saborea España
Bachelor in Ciencias Económicas y Empresariales Universitat de Barcelona
Block/Department: Marketing y comercialización

AUGUSTO RAMOS MÉNDEZ

CEO SISMOTOUR SL.
Bachelor & MSc in Ingeniero Industrial Universidad de Sevilla
Block/Department: Turismo y territorio

ANA REVENTÓS GIL DE BIEDMA

Communication strategy & planning Own Business
Master in Gestión Cultural Universitat de Barcelona
Block/Department: Marketing y comercialización

JOAN RIBAS SERRA

Associate Lecturer Fundació Alicia
PhD in Social and Cultural Anthropology Universitat de Barcelona
Block/Department: Gastronomía

DAMIÀ SERRANO MIRACLE

Marketing Experience and Research Manager Agència Catalana de Turisme / Catalan Tourist Board
PhD in Geography Universitat de Barcelona
Area of expertise: Enoturismo, Geografía del turismo, Planificación turística
Block/Department: Turismo y cultura; Turismo y territorio

MARTÍ TERÉS I RIOS

Chief Executive Officer Oleum Flumen
Master in Business Administration and Management Universitat Politècnica de Catalunya
Block/Department: Gastronomía

PATRICK TORRENT QUERALT

Executive Director Agència Catalana de Turisme
Bachelor in Law Universidad Nacional de Educación a Distancia
Block/Department: Marketing y comercialización
 

CETT at your service

As a CETT student, you will enjoy all the advantages that the center has to offer:

  • Access to the Resource Center for learning and research:

    • The University of Barcelona has an extensive catalog of databases to consult documents, reports, and scientific articles.
    • Have access to CETT's own resources to reinforce, complete, and expand training. All information (both physical and digital) is available in the different spaces dedicated to this function.
    • Free access to the entire digital library of World Tourism Organization (UNWTO) resources.
  • As a center affiliated with the University of Barcelona, we enjoy the advantages of being part of the most prestigious university in Spain: UB Libraries - UB Sports Services - We are UB Card

  • Discounts at the University of Barcelona School of Modern Languages. Besides, thanks to the University of Barcelona University Card, you will enjoy promotions on products and services such as opticians, restaurants, technology, pharmacies, accommodation, travel, leisure activities, among others.

  • CETT has different restaurant services, such as the Fòrum or the Aula Restaurant CETT. The Fòrum is a space that favors creativity and cultural exchange among students. It has a varied, healthy, seasonal gastronomic offer that adapts to the day's different times. It is also possible to eat at the Aula Restaurant CETT, an à la carte restaurant with the same characteristics as an authentic gastronomic restaurant.

  • Be part of the CETT Alumni community to be in contact with CETT's extensive alumni network.

Masters 2020

Photography from: Tourism Management of Culinary and Gastronomic Heritage | Tourism Management of Culinary and Gastronomic Heritage

Jardín

Photography from: Tourism Management of Culinary and Gastronomic Heritage | Tourism Management of Culinary and Gastronomic Heritage
Aulas
Photography from: Tourism Management of Culinary and Gastronomic Heritage | Tourism Management of Culinary and Gastronomic Heritage

Aulas

Photography from: Tourism Management of Culinary and Gastronomic Heritage | Tourism Management of Culinary and Gastronomic Heritage

Aulas

Photography from: Tourism Management of Culinary and Gastronomic Heritage | Tourism Management of Culinary and Gastronomic Heritage

Pasillo

  • Discount at ÀGORA BCN International University Residence. We are the only higher education tourism center with a student residence to stay here while you study. As a CETT student, you will have unique conditions. Do not hesitate to ask!

2020

Photography from: Tourism Management of Culinary and Gastronomic Heritage | Tourism Management of Culinary and Gastronomic Heritage
Residencia Ágora BCN
Photography from: Tourism Management of Culinary and Gastronomic Heritage | Tourism Management of Culinary and Gastronomic Heritage
Residencia Ágora BCN
Photography from: Tourism Management of Culinary and Gastronomic Heritage | Tourism Management of Culinary and Gastronomic Heritage
Residencia Ágora BCN
Photography from: Tourism Management of Culinary and Gastronomic Heritage | Tourism Management of Culinary and Gastronomic Heritage
Residencia Ágora BCN
Photography from: Tourism Management of Culinary and Gastronomic Heritage | Tourism Management of Culinary and Gastronomic Heritage
Residencia Ágora BCN

LEARNING SPACES

At CETT we are committed to creating a learning context that consolidates our own training model, with high added value resources oriented to experience, experimentation, sharing and learning, in a unique Campus.

Our students have access to different multipurpose learning spaces: the Eidos Space, La Plaça, the Creativity and Innovation Space, the Computer Classrooms or the Reception Classroom, among others.

In addition, if you are an international student, you will also have access to the International Relations Office, which will help and advise you with the procedures you need.

Facilities

CETT INTERNATIONAL SUPPORT

Because we understand the challenge of living in an environment that is not your own, the CETT-UB Campus offers you the International Relations Office (IRO), as an area designed to provide guidance, advice, and attention to international students during the Master's programs.

Our International Relations team will give you the necessary information related to logistical aspects of life in Barcelona, such as residency registration, the processing of your foreign resident's identity number (NIE), or how to find accommodation in the city.

PROCEDURES RELATED TO YOUR ACADEMIC STAY

The IRO team will provide you with updated information on the necessary procedures to carry out once you are in the city. They will provide you with guidance on essential documents such as your foreign resident's identity number (NIE), the official census at the City Council, or your university student card.

LANGUAGES

If your native language is not Spanish, the IRO team will advise how and where to learn it. They will also tell you where to learn Catalan, facilitating your integration into the city's daily life. Besides, you will strengthen your Spanish through the certified courses offered by our Language Department at CETT-UB. On the other hand, if you want to practice any different language informally, you can participate for free in our language exchange program with CETT students.

ACCOMODATION

CETT-UB is the only higher education center with a residence hall - Agora BCN, with affordable prices for the CETT student community. We also have our four-star hotel, Hotel Alimara, where you and your family and friends can enjoy advantages and discounts.

At CETT-UB, you have a team of expert professionals who will watch over your professional career from the moment you become part of our community.

We want you to be informed and prepared to achieve the professional goals you have set for yourself. With this motivation, you will find a team of people who will accompany you during the process in a personalized way.

Thanks to the collaboration of the main companies in the tourism sector, you will be able to know and put into practice the most useful tools to access and develop in the labor market.

The service we put at your disposal is based on three fundamental pillars:

  • Continuous professional guidance focused on you, identifying your profile's strengths, analyzing your previous experience and training, and supporting us in your main motivations for growth.
  • Our close relationship with the leading players in the tourism sector, built up over more than 50 years of presence in the market, training professionals with highly sought-after skills and values.
  • Design and develop a whole range of activities, spaces for debate, and tools that we make available to you, enabling you to face any challenge you may encounter throughout your professional career.

In this way, we invite you to participate in a dynamic process adapted to your expectations that encompasses the following phases:

Definition of your professional milestones:

  • In-depth analysis of your entry profile.
  • Establishment of realistic objectives and monitoring of your roadmap.
  • Guidance in the design and development of your personalized Career Plan.

Design and elaboration of the main tools for the relationship with the labor market.

  • Review and correction of resumes and cover letters, adapting the professional objective to the market demands.
  • Letter of recommendation. Students who are in the selection process will be able to count on CETT-UB references.
  • Access to the primary research channels and access to internship and job opportunities:
  • Handling of offers and self-applications. We support you to make your profile more visible to companies and headhunters, giving you references for your application.
  • Application follow-up. We help you to know where your application is in the selection process.

Personalized coaching

  • Guidance on the search for employment opportunities
  • Simulation of job interviews and feedback on the aspects to improve
  • Competency-based interviews and mentoring for those profiles with difficulties in following the job search process or at risk of social exclusion
  • Preparation of presentations for you to learn first-hand about companies' needs to analyze the possibilities of short and medium-term linkage with an organization and exchange concerns with professionals of reference

Networking and Dynamization of activities:

  • Corporate presentations during your training period
  • Master Classes oriented to know strategic sectors
  • Dynamics and corporate challenges incorporated into your training sessions
  • Marketplaces and face-to-face/virtual job fairs where more than a hundred companies participate annually in the Campus in the personalized recruitment of talent.

Job Center with exclusive access to:

  • Over 900 internship opportunities managed annually.
  • More than 1,500 job opportunities annually.
  • Follow-up of applications submitted
  • Adaptation of customized curricula vitae and cover letters.

For more information, visit the Career Services area, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.

Career Services

Career Services integrates a team of professionals that guide and help students throughout their degree and facilitates them contacting some of the best companies in the sector to favour their professional development towards a future job offer.

INTERNSHIP

During your training period at CETT-UB, you will have the opportunity to do your internship in first-class companies and institutions, to apply and complement the knowledge acquired, and at the same time to promote the acquisition of skills that prepare them for the exercise of professional activities.

The internships have two modalities:

  • Curricular: linked to subjects of the program you are taking and that are part of its academic curriculum, therefore, mandatory.
  • Extracurricular: not included in the syllabus and are voluntary.

The internships are carried out through university-entrepreneur cooperation agreements and are supervised by expert subject professors.

CETT-UB will help you find the most suitable opportunities for your professional profile and your motivations among the more than 900 requests from companies we receive annually. Likewise, we will help you contact and accompany you in accessing the most attractive companies and institutions to your professional objectives.

As a differential feature to the market, the CETT-UB has its group of companies dedicated to training and offering quality hotel and tourism services so that you can apply this practical knowledge without leaving the Campus:

  • Hotel Alimara
  • Àgora Residence
  • Aula Restaurant
  • Summum Restaurant & Bar

For more information, visit the Career Services area, contact us by email at careerservices@cett.cat, or you can also visit us on the second floor of the Campus.

CETT-Alumni was born as the CETT-UB Alumni Association on March 1, 1994, as an initiative to offer a service to alumni, a space for personal and professional guidance, and a meeting point for experts in the tourism, gastronomy, and hospitality sector, with the CETT-UB as their common bond.

As an association of CETT-UB alumni, its primary mission is to promote the relationship between them, thus creating a network of professionals. Their shared link is to be CETT alumni.

The main objectives of CETT-Alumni are:

  • To promote the lifelong professional development of its associates at all levels and to favor access to the world of work, professional promotion, and lifelong learning. To foster creating a hub for exchanging knowledge and experiences among alumni, offering them the association as a meeting point in the professional world.
  • To facilitate knowledge and networking through conferences, lectures, colloquium dinners, and expert sessions. CETT Alumni wants to be a center of opinion and influence on the tourism environment.
  • To establish agreements with other organizations, favoring synergies that generate value for alumni.

ÁGORA BCN INTERNATIONAL UNIVERSITY RESIDENCE

CETT-UB is the only university tourism center that has a student residence, the Ágora BCN International University Residence. As a student of any of our degrees you will enjoy exclusive discounts so you can stay here while you study. Ask us without obligation. We also have our own four-star hotel, the Hotel Alimara, where you and your family members can enjoy advantages and discounts.

agora

HOTEL ALIMARA

As part of our application companies we have our own four-star hotel, the Hotel Alimara. Located at the foot of the Collserola mountain range and within the CETT Campus itself, both you and your family members will be able to enjoy advantages and discounts.

Hotel Alimara

 

To access the Official Master's Degree in Innovation in Tourism Management, we recommend:

  • Be eager to enter a dynamic sector, where adaptability, flexibility, empathy and leadership, teamwork, and project management skills are valued.
  • Have a high sense of ethics.
  • Be critical and with reflective capacity.
  • Have organizational and analytical skills.
StudentsEnrollment FeePrice*Total Price**

Non-EU citizens

1.550 €5.027,68 €6.577,68 €

EU citizens

1.550 €4.414,22 €5.964,22 €

*Yearly payment without enrollment fee

**UB rate not included in the total price: 710€ approximately.

Financial aid

Bonus

Bonus

Bonus

Deductible qualification through FUNDAE

Financial aid

Financial aid

Have you any doubt?

Housing

Check prices with housing included "PACK CETT-ÀGORA"

This course is for graduates in areas of knowledge from social sciences and humanities, especially those who may have studied diploma and degree programs adapted to the EHEA.

Candidates who do not come from the degrees mentioned above will have to take complementary training courses.

Training complements
The training complements defined in the Master's Degree are intended to ensure that students who do not come from business studies have a basic knowledge of the concept, structure and particularities of the aspects related to marketing and economic-financial management in the field of hospitality.

The training complements to be completed by students depending on the degree they hold are set out below:

Complementary training

Entry degrees that require enrolling in and passing complementary training to obtain a master's degree:

Degree Complementary training
Associate's Degree in Tourism or the corresponding Technician in Tourism Companies and Activities degree No complementary training required
Tourism Degree .
Associate's Degree in Business .
*** ***
Associate's Degree/ Bachelor's Degree in Human Nutrition and Dietetics .
Degree in Economics .
Degree in Business Administration and Management The established complementary training is required; courses belonging to the Tourism Degree at the EUHT CETT-UB.
Degree in History .
Degree in Art History .
Degree in Public Relations, Communications, and similar programs .
Degree in Humanities .
Degree in Geography .
Degree in Anthropology .
Any other bachelor's degree .

Courses established as complementary training for the master's:

  • Global Tourism 9 ECTS.

Total complementary training: 9 ECTS.

CETT Foundation, with the firm conviction that training and transmission of knowledge are fundamental, extends the study aid program already offered annually to students and includes new scholarships for the 2021/2022 academic year, also taking into account the difficulties generated by COVID-19.

Besides, CETT will also accept payments in 6, 10, or 12 months through bank financing plus a 5 % discount of total enrollment fees should students wish to choose this option. Find out about the special conditions.

 

Our Guidance Team will answer you

Cristina Pérez

Future Student Guidance Manager