The specialization in Tourism Management of Urban Destinations within the CETT-UB Masters in Tourism Innovation Management will help students enhance the tourist experience of any city or town, by applying the latest management and urban planning techniques through innovation, sustainability and the ability to tailor to the demands of new travelers.
For an urban tourist destination to succeed, merely placing value to its heritage assets is not enough. Coordinating tourist flows, creating new products, efficient managing of events, congresses and meetings, designing special urban itineraries, managing public safety or mediating in conflict between residents and visitors are only a few of the many challenges that tourism professionals must address strategically, responsibly and respectfully. This Masters will show you how to measure the tourist capacity of a destination in order to plan ahead and come up with measures that foster sustainable tourism and how to create innovative and competitive tourist experiences following the latest trends.
Find out how cities such as London, New York or Rio de Janeiro have become smart cities and how to make creative proposals that can transform cities into more appealing destinations!