The intersection between tourism and culture is essential for the tourism phenomenon since a large part of the attractiveness of destinations lies in their cultural heritage. However, culture is not only a source of travel motivation in the current tourism context.
On the one hand, current tourism dynamics integrate new areas linked to human creativity, such as the creative industries. Nevertheless, on the other hand, it is necessary to understand culture as a tool for tourism management in today's destinations.** Culture plays a role in tourism redistribution, social cohesion, and territorial dynamism**.
Thus, this line of research aims to generate academic knowledge around three main areas:
- The processes, tools, and spaces for the enhancement of culture.
- Current intermediation and promotion strategies.
- The particularities for enhancing tourism typologies are based on intangible cultural expressions such as literary tourism or creative industries.
Keywords: tourist communication, cultural facilities, creative industries, tourist itineraries, mediation, museums, cultural-historical heritage, intangible heritage, natural heritage, creative tourism, literary tourism, social networks.