Bachelor's Degree in Digital Business and Innovation

Duration

4 courses
Credits

240
Start date

September 2027
Modality

On-campus
Specialization Tracks

Strategic Management and Business Development | Digital Transformation, Creativity, and Innovation
Languages

Spanish

Catalan
Cut note

5.00
Access code

11102

Lead the digital transformation of businesses

The Bachelor's Degree in Digital Business and Innovation at CETT-UB trains professional profiles that will lead the digital transformation and innovation in the companies of the future. 

Today, technology is advancing by leaps and bounds and organizations need professionals capable of anticipating trends, applying creative solutions and designing strategies that integrate digital innovation into their DNA.

With this degree, you will be prepared to detect digital opportunities, apply technology to optimize processes and design new business models, and delve into applications in one of the main industries of the economy: the tourism industry.

If you want to lead innovative projects and transform industries through technology, this program offers the ideal environment to enhance creativity and develop impactful digital solutions.

Personalise your career in digital business

Digital business specialisation pathways
The Bachelor's Degree in Digital Business and Innovation allows you to choose between two specializations: Strategic Management and Business Development, and Digital Transformation, Creativity and Innovation.
- The Strategic Management and Business Development itinerarie offers advanced training to lead and expand companies in the field of digital tourism. The students will acquire knowledge in strategic management, investment and finance, and smart tourism management, fundamental to adapt to a global and changing market.
  
  They will also explore new emerging markets, business acceleration strategies and expansion models in tourism businesses, developing the necessary skills to create, scale and consolidate innovative projects in the sector.
- The itinerary in Digital Transformation, Creativity and Innovation provides the key tools to boost digitalization in the tourism sector. You will learn to create and manage innovative tourism products, apply artificial intelligence and integrate disruptive technologies such as the Internet of Things, cloud computing and virtual and augmented reality.
  
  In addition, you will be trained in cybersecurity to ensure secure digital environments. This specialization will enable the development of new business models, improving efficiency and competitiveness in an increasingly digitized tourism environment.
Enhance your profile with double degrees

Before pre-registration you can choose the option of a double degree: with this alternative you will study the Bachelor's Degree in Tourism and the Bachelor's Degree in Digital Business and Innovation in five years.
Design a personalised academic pathway

The open degree allows students to explore different university degrees for a year and a half before deciding which degree to pursue definitively.

This program offers the opportunity to combine subjects from various degrees, providing an interdisciplinary base.

Students take 60 credits combining by blocks the subjects of four different degrees: Degree in Tourism, Degree in Marketing, Events and Entertainment, Degree in International Hotel Management and Degree in Digital Business and Innovation.
Dual education with digital companies
- This option is ideal if you are looking for a challenge, growth and a competitive advantage on your resume. It will allow you to spend the second semester of the third year and the first semester of the fourth year in a company.
- It will be a direct immersion in the work environment to learn about its culture, processes and business dynamics. You will be able to enhance your skills in a real environment and maximize your job opportunities at the end of the course.
- In order to be eligible for this type of training, both the academic record and the motivation and attitude during the course of the degree will be taken into account.

Why study the Bachelor's Degree in Digital Business at CETT-UB?

It is the only official university degree in Spain that specializes in the digital development of tourism companies and organizations, with a special focus on entrepreneurship and innovation.

Student-centred learning

In our programme, you are at the centre of learning. You will not only receive theoretical knowledge, but you will apply it directly in projects with real companies, which will enhance your critical thinking, creativity and practical skills. This will enhance your critical thinking, creativity and practical skills. Dare to take the next step and develop your competencies in a dynamic environment that will prepare you to make key decisions in your professional future!

A comprehensive vision of digital business

It combines business management, innovation, digital transformation and its application to the tourism sector, four highly transversal pillars in demand in the labour market. This approach not only trains you to lead businesses, but also prepares you to implement emerging technologies, develop new innovation strategies and manage digital transformation in a sector as dynamic as tourism. It is a complete training that opens up multiple career opportunities in key areas of today's economy.

Specialisation in traveltech and tourism innovation

You'll have the opportunity to be part of a fast-growing industry, valued at more than $340 billion and projected to grow at 9% annually. With technologies such as artificial intelligence, big data and blockchain transforming the way people travel, you'll be trained to lead the transformation of the travel industry.

The degree in numbers

+1.000

partner companies

+60

international agreements

Recognition and academic excellence

CETT-UB students triumph at ISE Hackathon 2026

Students from the Bachelor's Degree in Digital Business and Tourism Innovation and the Bachelor's Degree in Tourism excel at ISE Hackathon 2026, an international innovation competition where multidisciplinary teams develop solutions to real-world challenges in the audiovisual and technology sectors.

During the 48-hour event, they win first prize in innovation with The Story of Laia, second prize in sustainability with CETTizens of Innovation, and third prize in cybersecurity with Optimized HVAC.

CETT-UB drives tourism innovation alongside leading technology companies

CETT-UB and Tech Tourism Cluster organise a 24-hour hackathon as part of the 5th CETT Smart Tourism Congress Barcelona, bringing together students, programmers and professionals to develop technology-based solutions for tourism using artificial intelligence and blockchain.

The initiative is supported by Vueling, Huawei Cloud, Wipass and NubemSystems, and concludes with teams presenting their projects to an expert jury at Vueling's headquarters.

Why CETT-UB?

Academic prestige

CETT-UB is an institute with a strong academic reputation: it is supported by the University of Barcelona, scores high in international rankings, has more than 56 years of experience and over 22,000 alumni, guaranteeing prestige and educational quality.

International vocation

You will study in an international environment: every year, the campus receives more than 1,200 students from over 75 countries who choose CETT to train in tourism, hospitality and gastronomy. This cultural diversity, together with academic mobility opportunities, will enrich your learning experience and prepare you for a global career in the tourism industry.

Connection with the sector

CETT-UB has a close relationship with the tourism industry, ensuring that your training will be consistent with the needs of the labor market. As the institute has more than 1,000 agreements with companies in the sector, you will have access to employment and internship opportunities. A high percentage of CETT graduates also find employment in the sector, which demonstrates the quality and relevance of our training.

Experience-based methodology

At CETT-UB, you will learn through real challenges and projects. You will have the opportunity to participate in national and international awards and competitions, which will allow you to make your mark and develop your skills with a global perspective.

More than a campus

The CETT Campus has learning spaces that reflect the reality of the sector: such as the Hotel Universitario Alimara, the Aula Restaurant, Espai Fòrum and the Ágora BCN residence. You will be able to apply your knowledge in real work environments, connect with active professionals and develop innovative projects.

Campus CETT

Select a gallery

Training Center

Building

Reception

Resource center

Career Services

Theoretical teaching classrooms

Technical Classrooms

Pre-preparation Classroom

Cooking Workshop

Techno-Culinary Classroom

Research and Innovation Space

Demonstration Kitchen Classroom

UB-Bullipedia Space

Sommeliers Classrooms

Reception Classroom

Computer Classrooms

Applied Technology Classrooms

Restaurant Classroom

Forum Space

Kitchen Classroom

Alimara University Hotel

Reception

Summum Restaurant

Event Rooms

Garden

Rooms

Àgora BCN University Residence

Reception

Rooms

Dining Room

Leisure Room

Gym

Activity Rooms

Garden

Training Center

Building

Reception

Resource center

Career Services

Theoretical teaching classrooms

Technical Classrooms

Pre-preparation Classroom

Cooking Workshop

Techno-Culinary Classroom

Research and Innovation Space

Demonstration Kitchen Classroom

UB-Bullipedia Space

Sommeliers Classrooms

Reception Classroom

Computer Classrooms

Applied Technology Classrooms

Restaurant Classroom

Forum Space

Kitchen Classroom

Alimara University Hotel

Reception

Summum Restaurant

Event Rooms

Garden

Rooms

Àgora BCN University Residence

Reception

Rooms

Dining Room

Leisure Room

Gym

Activity Rooms

Garden

Digital business, innovation and entrepreneurship

The curriculum of the Bachelor's Degree in Digital Business and Innovation will prepare you to learn about the future prospects of technology in different areas of knowledge.

Objectives of the Bachelor's Degree in Digital Business

Be able to develop new business proposals and know how to use technology in a disruptive way.
Respond to the challenges and changes derived from technological evolution.
Be part of the change to adapt the future to a new public increasingly digitalized, connected to the network and with a high degree of environmental awareness.
Discover current consumer trends and their relationship with the digital and technological environment.
Learn in an applied way the most efficient innovation mechanisms in the labor market.
Develop a clear international vocation and a close relationship with digital companies.
Incorporate sociocultural and environmental aspects into your frame of reference.
Use your analytical, reflective and communicative skills in the tourism context in an applied manner.
Learn to design and create experiences that are more coherent and respectful of local heritage and culture.
Design tourism strategies for the intelligent management of destinations.

Competencies in digital transformation and innovation

Hard skills

Knowledge of digital technologies and the use of associated tools.
Economic and financial management
Project management methodologies
Conception and design of digital tourism products
Mastery of the regulatory framework
Intelligent management of information and data
Digital marketing

Soft skills

Flexibility and adaptability
Problem solving
Sensitivity towards a sustainable economy
Creativity oriented to entrepreneurship
Productivity in international environments
Understanding and internalization of the “digital phenomenon”.
Proactive and anticipatory thinking

Knowledge areas of the Bachelor's Degree in Digital Business

Innovation and new business models

Key methodologies and strategies for developing and managing innovation in the business environment are explored. Students learn about creating innovation ecosystems, design thinking, and change management in disruptive environments.

Business analytics and data analysis

It covers the use of digital tools (big data, artificial intelligence, virtual and augmented reality, blockchain, IoT, among others). Delves into analysis and data-driven decision making.

Digital business management

It focuses on providing students with a solid understanding of the main areas of tourism business management and their business models. It addresses how to lead and make decisions in a changing business environment, applying strategic planning, market analysis and operations management tools.

Tourism innovation and traveltech

It focuses on exploring the management of tourism destinations, integrating key aspects such as technology, sustainability and accessibility to improve the traveler's experience. This approach offers a global vision that allows understanding the interrelationship between territory and tourism competitiveness, promoting smarter and more efficient destinations in a competitive environment.

Curriculum of the Bachelor's Degree in Digital Business

Programme overview

Type	1º	2º	3º	4º	Total
Basic Training	48	12
Mandatory	12	39	30	30
Optional			30	18
Internships		9
Final Degree Project				6
Total	60	60	60	54	240

First course

Code	Subjects	Type	Credits
191108	Digital skills and leadership	BT	6
191101	Digital economy and tourism business	BT	6
191104	New technological trends and digital transformation	BT	6
191102	Principles and dimensions of tourism	BT	6
191211	Innovation processes for product creation	MAND	3
191103	Tourism consumer behavior in the digital sphere	BT	6
192111	Tourism and digital law	BT	6
191106	Digital tourism marketing	BT	6
191107	Mathematical reasoning and programming fundamentals	MAND	6
191212	Foreign Language I	MAND	9

Second course

Code	Subjects	Type	Credits
192213	Development and programming of digital platforms I	MAND	6
192115	Financial management of digital projects	BT	6
192112	Tourism policy and digitalization	BT	6
192218	Innovation processes for product creation II	MAND	6
192217	Entrepreneurship and launching of digital projects	MAND	6
192216	Mobile and web marketing	MAND	6
192219	Business models and digital ecosystems	MAND	6
192210	Foreign Language II	MAND	9
192300	External academic internships	Internships	9

Third course

Code	Subjects	Type	Credits
193218	Data analysis and management I	MAND	3
193224	E-commerce of products and services	MAND	3
193219	Development and programming of digital platforms II	MAND	3
193226	Foreign Language III	MAND	3
193225	Advanced digital project management I	MAND	3

Code	Subjects of the specialization Strategic Management and Business Development	Type	Credits
193407	Applied learning-by-doing	OPT	3
193424	Artificial intelligence applications	OPT	3

Code	Subjects of the specialization in Digital Transformation, Creativity and Innovation.	Type	Credits
193407	Applied learning-by-doing	OPT	3
193503	Investment and strategic finance	OPT	6
193504	Strategic management of digital businesses	OPT	6

Code	Optional subjects	Type	Credits
193421	Customer relationship systems	OPT	4.5
193505	Smart tourism management	OPT	6
193408	English improvement	OPT	3
193409	German: Initiation	OPT	3
193410	German: Intermediate	OPT	3
193411	Spanish: Initiation	OPT	3
193412	Spanish: Intermediate	OPT	3
193413	French: Initiation	OPT	3
193414	French: Intermediate	OPT	3
193415	Italian: Initiation	OPT	3
193416	Italian: Intermediate	OPT	3

Fourth course

Code	Subjects	Type	Credits
194224	Data Analysis and Management II	MAND	6
194226	Advanced Digital Project Management II	MAND	6
194227	People, organizations and systems in the digital environment	MAND	6
194225	Social media	MAND	6
194901	Final Degree Project	TFG	12

Code	Subjects of the Strategic Management and Business Development specialization	Type	Credits
194426	New emerging markets in tourism	OPT	6
194428	Business acceleration	OPT	6
194415	Models and expansion strategies in tourism businesses	OPT	6

Code	Subjects of the specialization in Digital Transformation, Creativity and Innovation	Type	Credits
194431	Cybersecurity	OPT	4.5
194432	Cloud computing for the tourism industry	OPT	3
194433	Virtual and augmented reality	OPT	3

Code	Optional subjects	Type	Credits
194429	Digital communication and brand management	OPT	6
194430	Public relations and protocol	OPT	6
194417	Management and sustainable development	OPT	3
194418	Corporate social responsibility	OPT	3
194420	German: advanced	OPT	3
194421	Spanish: advanced	OPT	3
194422	French: advanced	OPT	3
194423	Italian: advanced	OPT	3
194424	Catalan language and culture	OPT	3

Final Degree Project in Digital Business

The Final Degree Project (TFG) is worth 6 ECTS and consists of developing a digital innovation project in the tourism sector. It is carried out from the first year of the degree, as you acquire knowledge and tools, until it culminates in the final year.

In the first year, with the subject Innovation Processes for the Creation of Tourism Products, you will develop a business idea or digital innovation project in the tourism sector.

In the second year, with Development and Programming of Digital Platforms, and Entrepreneurship and Business Plan, you will study the processes necessary for their development.

Subsequently, in your third and fourth years, thanks to subjects such as Advanced Digital Project Management and optional courses, you will analyze the real possibilities of implementing the project.

There are two types of TFG:

Entrepreneurial project development

You will develop a business project as a team. You will define the strategies and actions necessary to launch it on the market. The work is structured like a business plan (executive summary, market and competition analysis, and strategic, marketing, operations, and financial plans).

Corporate innovation and intrapreneurship

You will carry out an innovation project for a company, institution, or organization associated with CETT-UB. You will be presented with a challenge related to the development of new services or products, the creation of new lines of business, digitization processes, digital marketing, or the development of digital platforms.

A methodology that prepares you for your professional life

At CETT, we educate committed, creative individuals who are ready to face the challenges of the future. Our educational model is characterized by:

Students at the center

We offer you different study paths and personalization options to tailor your learning experience to your needs, goals, and skills.

Learning through experience

You will learn through innovative, active, and participatory methodologies, where you will face real and complex situations: challenge- and project-based learning, case studies, hands-on experience in real work environments, creativity, and competitions. We believe you learn best through experience.

Talent ecosystem

You will connect with the industry from day one through events, conferences, our employability fair, and training activities. And if you have an entrepreneurial spirit, we will provide you with the tools to take part in projects that will help you develop your initiative, creativity, and leadership skills.

An expert and committed teaching team

CETT’s faculty combines academic and scientific expertise with extensive professional experience in the industry. A team that goes beyond knowledge creation to guide, inspire, and support you in your professional development.

Soft skills for the real world

You will develop the soft skills that the industry demands and that will make you stand out in your professional career. CETT Alumni are recognized for their proactivity, initiative, vocation, curiosity, and eagerness to learn.

CETT DNA: values, vision, and purpose

The identity and values of CETT are reflected throughout every stage of the learning process. An international outlook, a humanistic vision, ethics, passion for the industry, and the pursuit of excellence will define your journey at CETT.

Assessment system

CETT prefers in-person classes and continuous assessment, as it develops a teaching methodology based on challenge-based learning and entrepreneurial project development.

You can choose between two different types of assessments:

Continuous assessment

It consists of assessing the work and the acquisition of skills and abilities carried out by students throughout the course.

Single assessment

In special circumstances, students who, for justified reasons, cannot regularly attend in-person classes may opt for this alternative assessment option, consisting of a semester-based assessment test.

Official qualification in Digital Business

Official qualification

Code RUCT

Graduate in Digital Business and Innovation in Tourism

*Qualification with seal of quality validated by the AQU

2504177

Academic quality

CETT is the ideal partner for companies and institutions that consider attracting professional talent a strategic pillar of development.

Through expert support, project implementation, and the development of specialized initiatives, we add value to companies' talent selection processes by providing them with dynamic environments that facilitate the recruitment of the most suitable professionals for their needs.

Internships and employability

During the Bachelor's Degree in Digital Business and Innovation, you will complete internships at tourism companies, institutions, and organizations to acquire new skills and apply the knowledge learned throughout the degree.

The Career Services department will guide you on the types of internships you can do at top-tier national and international companies.

Curricular internships

Paid professional internships in national and international companies.
They are divided into two periods of curricular internships in CETT-application companies or in collaborating companies.
Minimum duration: 225 hours of training each

Extracurricular internships

Paid professional internships in national and international companies.
From the first year, you'll be able to do voluntary internships to develop a qualified professional profile and gain experience.
Maximum duration: 900 hours per course.

Career opportunities in digital business

Digital business strategy specialist
Digital Marketing Management
Digital Business Consultant
Innovation and Business Model Manager in Tourism
Innovation Director for Tourism Companies and Destinations
Project Management in Tourism Companies: e-commerce, digital marketing, Smart Cities, etc.
Design of Digital Experiences, Tourism Platforms, and New Tourism Business Models
Tourism-Oriented Analytics and Data Science
Specialist in Artificial Intelligence Applied to Tourism
Consultant in Digital Transformation for Tourism Destinations and Companies
Innovation Management and Customer Experience
Expert in Virtual and Augmented Reality for the Tourism Sector
Specialist in Technologies Applied to the Tourism Sector
Technological Design in Smart Tourism
Analysis and Management of Tourism Knowledge in Destinations
Consulting for the Development of Infrastructure, Products, and Services in Smart Destinations
Entrepreneur in Own Company or Startups
Intrapreneur in Large Companies in the Sector

Employability and career opportunities

+1.500

internships options

+1.110

labor opportunities

45%

employability before completing the degree

+80

companies to connect at CETT Talent

Tuition fees and funding

To formalize your inscription in the Bachelor's Degree in Digital Business and Innovation, contact the Student Guidance Department.

Entry requirements and tuition fees

Students	Enrollment	Price	Total Price**
Non-EU students*	2.000 €	7.247,50 €	9.247,50 €
UE Students	950 €	7.809 €	8.759 €

UB fees not included in the course price: €314.20. (Amount corresponding to the 2027/2028 academic year. The update of the fees for the upcoming academic year is pending the publication of the Price Decree by the Government of Catalonia). This amount will be charged in October.

*Non-EU students who have resided in Spain for at least 1 year will be eligible for EU tuition fees.

**This is the price for single payment.

View fee amounts and conditions for other payment methods with our Future Student Orientation team.

Admissions process

Here you can find all the information you need to enroll according to your profile:

Information on admisision to undergraduate studies
Admission to university for high school pupils (PAU)
Admission to university graduates for high vocational training
Transfer of national academic records
Transfer of international academic records

Consult the conditions of admission

Scholarships and financial aid

The scholarships available for this degree are:

Academic Excellence Scholarship - new admission
Scholarship for International Dual Degrees
Mou-te! Academic Mobility Scholarship
Talent Scholarship for new admissions to the kitchen and catering services training cycles and graduate degrees
General scholarships for post-compulsory university students (Ministry of Education, Culture and Sports).

Consult scholarships and financing

Additional information

Discover all the information about CETT degrees: academic regulations, indicators, quality systems (SIQMAC), Tutorial Action Plan (PAT), VSMA documents, and phase-out plans, all focused on educational excellence and sustainability.

Learn More