Photography from: Syllabus | Digital Business and Tourism Innovation

Universidad de Barcelona
Syllabus
Syllabus

Syllabus

Call for applications: September 2022
 

WHAT OBJECTIVE WILL YOU ACHIEVE WITH THE BACHELOR'S DEGREE IN DIGITAL BUSINESS AND INNOVATION IN TOURISM?

The Degree's general objective is to train you to respond to the challenges and changes derived from technological and digital evolution, innovating and developing new products in the tourism, hospitality, and gastronomic fields.

  • Have a command of digital technologies and tools and know-how to apply them to transform the processes of companies, projects, and tourist destinations and program your digital platforms.
  • Through theory and practice and their application in real projects, learn the primary project management methodologies (Waterfall, Lean, Agile, Kanban, Scrum, etc.).
  • Develop your creativity with a technological and business vision. You will adapt, anticipate and respond to the challenges and changes in tourism companies and the tourism market derived from technological and digital evolution by devising new products.
  • Become a tourism entrepreneur to set up your own company and business model or implement your project in a company or tourist destination, applying the best strategies.
  • Participate from the first year designing and developing a company or an intrapreneurship project in a real company, creating tourism products and services, always with the faculty's help and tutoring.
  • Be prepared to adapt to the new posts that will take over the market in the future.

WHAT SKILLS WILL YOU ACQUIRE WITH THE BACHELOR'S DEGREE IN DIGITAL BUSINESS AND INNOVATION IN TOURISM?

With the completion of the degree, you will develop the following competencies:

  • Interpret the principles of tourism and the importance of the socio-cultural and environmental impact derived from it. Understand the economic dimension of tourism on an international scale and the impact of new technologies on its development.
  • Understand and apply the concepts and techniques used for decision-making in economic-financial management and achieve tourism organizations' objectives.
  • Develop and apply digital marketing tools in tourism.
  • Know the regulatory framework for the creation and launch of business projects in the digital tourism field.
  • Understand the main characteristics of digital business models' operation in tourism and acquire the knowledge and skills necessary to ensure sustainable development and smart management.
  • Interpret the digital phenomenon and incorporate it into the destination's strategic orientation or tourism organization's projects.
  • Design and develop innovative products and processes that generate value and represent a novelty, a change, or the generation of competitive advantage in the tourism sector.
  • Design and develop action plans for the implementation of digital tourism projects.
  • Interpret and manage information in digital contexts.
  • Use digital tools and technologies for the development of tourism platforms or solutions.

Other_

Photography from: Syllabus | Digital Business and Tourism Innovation
Fòrum Gatronómic
Photography from: Syllabus | Digital Business and Tourism Innovation

Centro de recursos

Photography from: Syllabus | Digital Business and Tourism Innovation

Recepción

Photography from: Syllabus | Digital Business and Tourism Innovation

Aulas

Photography from: Syllabus | Digital Business and Tourism Innovation

Aulas

HOW IS THE METHODOLOGY OF THE BACHELOR'S DEGREE IN DIGITAL BUSINESS AND INNOVATION IN TOURISM?

The Degree in Digital Business and Innovation in Tourism incorporates new content focused on digital tourism and oriented to entrepreneurial or intrapreneurial projects.

ENTREPRENEURSHIP, INTRA-ENTREPRENEURSHIP AND PROJECT DEVELOPMENT
It is a 100% practical, applied, and realistic learning system. From the first year, you will start the process of creating your own company. You will identify customer needs, detect business opportunities to design and develop authentic products and services with a digital base. At the same time, the teaching team will become your best mentor. The classrooms will be collaborative work environments with the rest of your classmates.

FIND MORE DETAILS ABOUT THE PROCESS OF CREATING YOUR COMPANY

CBL
Challenge-Based Learning (CBL) will allow you to deal with simulated or real problems posed by teachers or organizations, and companies from CETT's partner network. You will deal with situations from different areas: strategy, business, finance, technology, personnel, etc., in an experiential learning environment based on challenges in which you will interact with other students.

With this learning methodology, you will develop your specific business management skills. You will also learn transversal competencies such as critical thinking, problem-solving, resilience, or collaborative work.

Un nou Turisme,

DO YOU WANT TO KNOW THE BENEFITS OF CHALLENGE-BASED LEARNING?

  • You will achieve a deeper understanding of the subjects.
  • You will learn to diagnose and define problems before proposing solutions, developing creativity.
  • You will get involved in defining the problem and the solution you will develop to solve it, always in active learning where you will be the protagonist.
  • You will be sensitized to a crisis and carry out the necessary processes to overcome it, from research to the creation of new models, while working collaboratively and multidisciplinary.
  • You will develop social skills, such as empathy, cooperation, and collaboration.
  • You will get closer to the tourism sector's reality by establishing relationships with specialized professionals who will contribute to your professional growth.
  • You will develop impactful communication skills, using social tools and media production techniques to create and share the solutions you develop.
  • Accept mistakes and failure as a necessary part of learning.

ASSESSMENT

You can choose between two types of assessment:

  • Continuous assessment: consists of the assessment of the teaching-learning process through constant monitoring of the work done by the student and the learning he/she incorporates throughout the year.

  • Single assessment: aimed at all those students who, for justified reasons, cannot regularly attend face-to-face classes. We assess the students' learning process, taking into account the assignments designed for this purpose, which can be carried out during the semester or at the end of it, as specified in each case.

¿CUALES SON LAS ASIGNATURAS DEL GRADO?

PRIMER CURSO

SEGUNDO CURSO

TERCER CURSO

Codigo AsignaturasCréditos
193218 Análisis y gestión de datos I6
193219 Desarrollo y programación de plataformas digitales II6
193220 Comercio electrónico de productos y servicios turísticos4,5
193221 Inversión y finanzas estratégicas4,5
193222 Gestión avanzada de proyectos digitales y turísticos I4,5
193223 Marketing en buscadores y medios digitales4,5
193210 Lengua extranjera III9
193300 Prácticas en empresa II9

CUARTO CURSO

Código AsignaturasCrèdits
194224 Análisis y gestión de datos II6
194225 Medios de comunicación social6
194226 Gestión avanzada de proyectos digitales II6
194227 Personas, organizaciones y sistemas en el entorno digital6
194900 Trabajo final de grado6

Las asignaturas de cada especialidad son:

Specialization in the Generation of New Tourism Models (you must take a minimum of 30 ECTS to obtain the specialization).

  • Intelligent tourism organizations (minimum 12 ECTS)
  • Digital technology applied to tourism (minimum 18 ECTS)
Third Year ECTS TYPE
Automation of Processes for Tourism Businesses 4,5 OMM
Strategic Management of Digital Business 4,5 OMM
Customer Relationship Systems 4,5 OMM
Artificial Intelligence Applications in Tourism 3 OMM
Application of Blockchain in Tourism Transactions. 3 OMM
Fourth Year
Connectivity and Tourism Experience 3 OMM
Acceleration of Digital Projects 4,5 OMM
Virtual and Augmented Reality applied to Tourism 3 OMM
Internet of Things and Tourism 3 OMM
Smart Tourism 3 OMM

Specialization in Smart Management of Tourism Destinations (you must take a minimum of 30 ECTS to obtain the specialization).

  • Intelligent tourist destinations (minimum 15 ECTS)
  • Digital technology applied to tourism (minimum 9 ECTS)
  • Sustainable tourism development (minimum 6 ECTS)
Third course ECTS TYPE
Development of Innovation Ecosystems 4,5 OMD
Smart Tourism 3 3 OMD
Social Entrepreneurship and Tourism 3 OMD
Development, Cooperation and Tourism 4,5 OMD
Accessibility Management in Tourism 4,5 OMD
Tourism Intelligence Systems 3 OMD
Smart Destinations 4,5 OMD
Fourth course
Network Leadership and Mindfulness 3 OMD
Cybersecurity 4,5 OMD
Cloud Computing for the Tourism Industry 3 OMD
Expansion Models and Strategies in Tourism Businesses 3 OMD
Emerging Markets in Tourism 4,5 OMD
Governance and Strategies for Tourism Destinations 3 OMD
Sustainable Management of Tourism Destinations 4,5 OMD
Tourism Mobility 4,5 OMD
Visitor Interaction and Integration 4,5 OMD

Skills enhancing elective subjects (12 ECTS must be taken)

To be taken in the third and fourth years ECTS TYP
Application of Blockchain in Tourism Transactions 3 SHE
Connectivity and Tourism Experience 3 SHE
Virtual and Augmented Reality applied to Tourism 3 SHE
Internet of Things and Tourism 3 SHE
Accessibility Management in Tourism 4,5 SHE
Smart Destinations Tourism Intelligence Systems 3 SHE
Artificial Intelligence Applications in Tourism 4,5 SHE
Creation of Tourism-Cultural Products 3 SHE

You will have to take 27 compulsory credits in English as Foreign Language, distributed in subjects of 9 ECTS each over the first three years of the Bachelor's Degree.

You will achieve a level of English equivalent to C1 of the CEFR (Common European Framework of Reference for Languages).

A specialization is a specialty within the degree that will allow you to study more specific topics to gain experience and knowledge.

The specialization you take will also appear on your official degree, as you have acquired the associated professional competencies. Within the degree, you can specialize by taking the following specializations:

GENERATION OF NEW TOURISM MODELS
SMART DESTINATION MANAGEMENT

The Specialization in Generation of New Tourism Models will help you delve into the mechanisms and instruments necessary to design and implement new business models that will enable you to face the challenges and make the most of opportunities brought by the sector's constant digital transformation.

You will learn to use the most appropriate technological tools available to meet the needs and expectations of increasingly hyperconnected and interactive visitors and offer them the best possible services and experiences.

All this implies the acceptance of new attitudes and the radical reformulation of strategies in an increasingly competitive environment that is moving at a speed that exceeds regulation limits.

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The Specialization in Smart Destination Management will provide you with the necessary skills to achieve more sustainable tourism destinations and a more coherent and respectful experience towards local heritage and culture.

You will also learn how to develop business model proposals that break into the market. You will use technology in a disruptive way to facilitate and improve the visitor experience before, during, and after the trip.

Throughout the subjects of this specialization, you will delve into the mechanisms and tools necessary for the smart management of tourist destinations. You will have a comprehensive vision of the stakeholders involved and the opportunities derived from digitalization for smarter, more responsible, and sustainable management.

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GENERATION OF NEW TOURISM MODELS

The Specialization in Generation of New Tourism Models will help you delve into the mechanisms and instruments necessary to design and implement new business models that will enable you to face the challenges and make the most of opportunities brought by the sector's constant digital transformation.

You will learn to use the most appropriate technological tools available to meet the needs and expectations of increasingly hyperconnected and interactive visitors and offer them the best possible services and experiences.

All this implies the acceptance of new attitudes and the radical reformulation of strategies in an increasingly competitive environment that is moving at a speed that exceeds regulation limits.

+ Info

SMART DESTINATION MANAGEMENT

The Specialization in Smart Destination Management will provide you with the necessary skills to achieve more sustainable tourism destinations and a more coherent and respectful experience towards local heritage and culture.

You will also learn how to develop business model proposals that break into the market. You will use technology in a disruptive way to facilitate and improve the visitor experience before, during, and after the trip.

Throughout the subjects of this specialization, you will delve into the mechanisms and tools necessary for the smart management of tourist destinations. You will have a comprehensive vision of the stakeholders involved and the opportunities derived from digitalization for smarter, more responsible, and sustainable management.

+ Info

DEGREE CAPSTONE PROJECT

The Degree Capstone Project (DCP) is equivalent to 6 ECTS and consists of developing a digital innovation project in the tourism sector. It is carried out from the first year of the degree, as you acquire knowledge and tools, until culminating in the last year.

  • In the first year, with the subject Innovation Processes for the Creation of Tourism Products, you will carry out the conception of a business idea or digital innovation project in the tourism sector.
  • In the second year, with the subject Development and Programming of Digital Platforms and Entrepreneurship and Business Plan, you will study the processes necessary for its development.
  • Subsequently, in the third and fourth years, thanks to Advanced Digital Project Management and electives, you will analyze the real possibilities of implementing the project.

There are two types of DCP:

  1. Entrepreneurship project: you will develop a company project in a team. You will have to define the strategies and actions necessary to launch it to the market.

    The work structure is a business plan (executive summary, market and competition analysis, and strategic, marketing, operations, and financial plan).

  2. Intrapreneurship and innovation project: you will carry out an innovation project for a company, an institution, or an organization associated with CETT-UB. You will be presented with a challenge related to developing new services or products, creating new business lines, digitalization processes, digital marketing, or the development of digital platforms.

DEVELOP YOUR STUDIES INTERNATIONALLY

The CETT-UB campus offers its students an International Relations Office, responsible both for managing the mobility of students, teaching staff and non-teaching staff, and for guidance, advice and care for students interested in an international experience.

CETT-UB has different international mobility itineraries you can choose, representing professional added value and a life experience:

ERASMUS PROGRAM

Erasmus Program in the European Union, Sicue Program in Spain and, in the rest of the world, CETT-UB has specific agreements for bachelor’s degree students. CETT-UB offers its students the opportunity to study abroad in the universities which, like CETT-UB, promote knowledge, educational excellence and innovation.
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ADVANCED MANAGEMENT PROGRAM

Students who have finished their studies will have the opportunity to undertake an international business internship with a duration between 6 and 12 months in:

  • Leading tourism and hotel companies, recognized for their high level of competitiveness and excellence.
  • Tourism solidarity projects, where they participate in international cooperation plans with NGOs for the development of responsible and sustainable tourism (10 projects).
  • Start-ups which are beginning their activity, participating in the entrepreneurial and creative process of their projects.
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International Welcome Session

The degree includes two periods of mandatory curricular internships in companies (9 ECTS).

You will be able to carry out these internships in CETT's own application companies or collaborating companies or institutions with a minimum of 225 hours each.

Thanks to these internships:

  • You will perform the functions of a job position in a top-level, local or international company.
  • You will acquire new skills and attitudes to develop in natural environments.
  • You will apply the knowledge learned during the Degree.
  • You will learn about the day-to-day operations of a tourism company, its business models, and the key points of management.

Besides, and from the first year, you will also be able to carry out voluntary internships (extracurricular internships) with a maximum duration of 900 hours per year.

If you want more information about internships visit the Career Services area, contact us by email at careerservices@cett.cat or you can also visit us on the second floor of the Campus.