Bachelor's Degree in International Hotel Management

Duration

4 courses
Credits

240 ECTS
Start date

September 2025
Modality

On-campus
Specialization Tracks

Hotel Asset Management | Consulting, Marketing, and Sales
Languages

Spanish

English
Cut note

5.00
Access code

11114

Get ready to head and manage a hotel or specialize in hospitality marketing

The hospitality industry is moving toward a more digital, sustainable, and international future. This degree provides updated and practical training to help you stand out in this environment.

You will learn to manage teams, optimize resources, and lead innovative projects, aiming to transform the sector from a responsible and global perspective.

Versatility, innovation, and internationalization are the pillars of this program. It combines lectures, practical activities, company visits, and learning based on real-world challenges.

Additionally, you will have the opportunity to explore various types of accommodations, departments, and services while developing your customer service and language skills.

A degree with multiple options

Specialization tracks for the degree
- Hotel asset management and consulting: if you are drawn to leadership and decision-making, this track prepares you for executive roles focused on business strategy planning and execution.
- Marketing and sales: you will specialize in product promotion and marketing. You will also master the areas of communication, customer service and experience creation.
Study a bilingual degree or 100% in English
- bilingual degree: first two years in Spanish or Catalan, final two years in English.
- 100% in English: your entire degree will be in English, the essential language of the hospitality sector.
Choose a dual degree
- During the second trimester of your third year, you will gain direct exposure to the real work environment in a hotel company.
- In the first trimester of your fourth year, you will broaden your knowledge and tackle the challenges of hotel management.
You can earn an international dual degree

CETT-UB has agreements with Grenoble École de Management (France), JAMK University of Applied Sciences (Jyväskylä, Finland) and Michigan State University (USA).

You can study at one of these universities and finish with two degrees at the end of your studies.
Study an open degree

The open degree allows students to explore different university degrees for one year before picking their major.

This program gives students the opportunity to combine courses from multiple degrees, providing an interdisciplinary foundation.

Students complete 60 credits by combining courses from four different degrees: Degree in Tourism, Degree in Marketing, events, and entertainment, Degree in International hotel management, Degree in Digital business and innovation.
Dual training: complete part of your training in a company
- This option is ideal if you are looking for a challenge, growth, and a competitive advantage in your resume. It will allow you to complete the second semester of your third year and the first semester of your fourth year in a company.
- You will have a direct immersion in the work environment to learn about its culture, processes, and business dynamics. You will be able to enhance your skills in a real environment and maximize your job opportunities upon graduation.
- To be eligible for this training modality, both your academic record and your motivation and attitude during the degree program will be taken into account.

What makes the Hotel Management Degree at CETT-UB different?

Observe, participate and experiment at the Hotel Universitario Alimara

Spain's first and only university hotel will play a key role in your learning experience. It will allow you to apply theoretical knowledge gained in the classroom to a real-world environment, experiment with innovative projects, and learn alongside the hotel’s professional staff.

Respond to the current challenges of the hospitality industry

You will combine the development of hard and soft skills with an international and innovative perspective. The curriculum includes content focused on business strategy, hotel operations, and project management. By opting for a degree taught entirely in English, you will be equipped for leadership positions in the global hotel sector.

Participate in international competitions

A unique opportunity to set yourself a challenge, travel, and create your own network of contacts. Participating in international competitions like EMCup will provide you with valuable experience, enhance your CV, and allow you to meet industry professionals, mentors, and students from other universities.

Complete two semesters in a company with dual training

You will immerse yourself in the work culture and real-world dynamics of hotels by opting for the dual training program. For two semesters, the company will become your learning classroom. You will gain more advanced professional experience; you will also network and have a more attractive CV to stand out in the job market.

The degree by the numbers

5,8 B$

global turnover for 2027

2,5 s

emergence of new job positions in hospitality

+187.000

hotels that exist around the world

+1,1 %

annual increase in marketing investment in the hospitality industry

Acknowledgements

CETT-UB has obtained four stars in the QS Stars audit by Quacquarelli Symonds (QS), a leading British company specializing in analyzing higher education institutions worldwide. The highest rating (five stars) is awarded in the categories of Teaching and Employability.

1st place in EMCup 2024: each year, the best European schools in Hotel Management participate in this competition to showcase their soft and hard skills through various challenges.

1st place in the STR 2024 competition in EMEA: the team "STRtist" won the STR & ICHRIE EMEA Student Market Study Competition 2024.

1st place at the Young Talent Awards: Both are finalists of the Young Talent Awards, with an application that ensures a sustainable learning culture over time for companies in the sector.

Why CETT-UB?

Academic prestige

CETT-UB is an institute with a strong academic reputation: it is supported by the University of Barcelona, scores high in international rankings, has more than 55 years of experience and over 22,000 alumni, guaranteeing prestige and educational quality.

International vocation

You will study in an international environment: every year, the campus receives more than 1,200 students from over 75 countries who choose CETT to train in tourism, hospitality and gastronomy. This cultural diversity, together with academic mobility opportunities, will enrich your learning experience and prepare you for a global career in the tourism industry.

Connection with the sector

CETT-UB has a close relationship with the tourism industry, ensuring that your training will be consistent with the needs of the labor market. As the institute has more than 1,000 agreements with companies in the sector, you will have access to employment and internship opportunities. A high percentage of CETT graduates also find employment in the sector, which demonstrates the quality and relevance of our training.

Experience-based methodology

At CETT-UB, you will learn through real challenges and projects. You will have the opportunity to participate in national and international awards and competitions, which will allow you to make your mark and develop your skills with a global perspective.

More than a campus

The CETT Campus has learning spaces that reflect the reality of the sector: such as the Hotel Universitario Alimara, the Aula Restaurant, Espai Fòrum and the Ágora BCN residence. You will be able to apply your knowledge in real work environments, connect with active professionals and develop innovative projects.

Campus CETT

Select a gallery

Training Center

Building

Reception

Resource center

Career Services

Theoretical teaching classrooms

Technical Classrooms

Pre-preparation Classroom

Cooking Workshop

Techno-Culinary Classroom

Research and Innovation Space

Demonstration Kitchen Classroom

UB-Bullipedia Space

Sommeliers Classrooms

Reception Classroom

Computer Classrooms

Applied Technology Classrooms

Restaurant Classroom

Forum Space

Kitchen Classroom

Alimara University Hotel

Reception

Summum Restaurant

Event Rooms

Garden

Rooms

Àgora BCN University Residence

Reception

Rooms

Dining Room

Leisure Room

Gym

Activity Rooms

Garden

Training Center

Building

Reception

Resource center

Career Services

Theoretical teaching classrooms

Technical Classrooms

Pre-preparation Classroom

Cooking Workshop

Techno-Culinary Classroom

Research and Innovation Space

Demonstration Kitchen Classroom

UB-Bullipedia Space

Sommeliers Classrooms

Reception Classroom

Computer Classrooms

Applied Technology Classrooms

Restaurant Classroom

Forum Space

Kitchen Classroom

Alimara University Hotel

Reception

Summum Restaurant

Event Rooms

Garden

Rooms

Àgora BCN University Residence

Reception

Rooms

Dining Room

Leisure Room

Gym

Activity Rooms

Garden

Technology, innovation and sustainability

With the International Hotel Management Degree, you will be trained to take on key roles in hotel management, operations supervision, effective strategy implementation, and ensuring unique experiences.

Over four years, the curriculum for the International Hotel Management Degree covers all the theoretical and practical knowledge required for this specialization. It will let you develop your talent and acquire key experience in the sector.

Objectives of the degree

Learn about hotel and restaurant operations to improve services and efficiency.
Learn financial management to ensure the viability and profitability of a hotel business.
Develop an analytical and entrepreneurial mentality in the hotel sector.
Promote a customer-centric mentality to offer adapted experiences.
Learn marketing strategies and how to implement them effectively.
Master digital and technological solutions to improve experience and efficiency.
Practice teamwork and promote an effective communication environment.
Understand the principles of responsible and sustainable tourism to have a positive impact.
Strengthen intercultural and linguistic skills for effective international communication.
Increase professional adaptability in changing contexts to enhance organizational resilience

Skills you will acquire

Hard skills

Understand the structure of hotel companies
Capacity for strategic, operational and administrative analysis
Management of economic assets and work teams
Specific language skills in multiple languages
Key knowledge of marketing and sales
Development and implementation of marketing strategies
Knowledge of CSR and D&I

Soft skills

Leadership and teamwork
Problem-solving
Multicultural empathy
Openness to innovation
Digital and technological skills
Effective communication
Productivity in international contexts

The main thematic blocks of the International Hotel Management Degree are

Sales and marketing

Address the creation of marketing and sales strategies to improve the business's brand reputation and maximize its competitiveness.

Data culture

Learn to analyze and apply data to improve decision-making, such as optimizing operations, forecasting demand, or managing revenue.

Hotel management and operations

Focus on efficient management of hotel operations, including areas such as accommodation, food and beverages, or events.

Business strategy

Develop skills to plan and execute entrepreneurship strategies in the hotel industry, including creating innovative projects and making strategic decisions.

Syllabus

During the first two years, the Degree in International Hotel Management develops the core subjects for all the specializations. From the third year, you can take the specific credits for the specialization track you choose: Hotel Asset Management, Consulting, Marketing and Sales.

Summary

Type	1	2	3	4	Total
Basic	30	36			66
Mandatory	30	24	48		102
Optional			12	36	48
Internships				12	12
Final-Year Project				12	12
Total	60	60	60	60	240

First course

Code	Subjects	Type	Credits
721110	The art of hospitality	FB	6
721108	Consumer behaviour	FB	6
721107	Hotel marketing	FB	6
721104	Communication skills in business environments	FB	6
721101	Microeconomics	FB	6
721103	Tourism, culture and society	FB	6
721109	Public relations and communication	FB	6
721105	Introduction to data culture	FB	6
721106	Economic-financial management	FB	6
721102	Macroeconomics	FB	6

Second course

Code	Subjects	Type	Credits
722205	Hotel analytics and business intelligence	FB	6
722207	Leadership and talent management	FB	6
722209	Food and beverage operations	FB	6
722204	Project management and innovation	FB	6
722206	Data culture	FB	6
722202	Hotel sales and distribution	FB	6
722208	Accommodation management	FB	6
722201	Revenue management	FB	6
722203	Hospitality cost control	FB	6
722300	External practices	Internships	6

Third course

Code	Subjects	Type	Credits
723205	Hotel engineering and design	OB	6
723201	Food design	OB	6
723202	Hotel law	OB	6
723203	Hotel asset management	OB	6
723204	Applied business research	OB	6
723419	Applied practical learning I	OPT	6

Code	Subjects of the specialization in Consulting, Marketing, and Sales	Type	Credits
723417	Hotel business project	OPT	6
723414	Big Data Analysis	OPT	6
723420	Sustainability and corporate social responsibility in hotels	OPT	6
723406	Event management and direction	OPT	6
723419	Applied practical learning I	OPT	6

Code	Subjects of the specialization in Hotel Asset Management	Type	Credits
723417	Hotel business project	OPT	6
723414	Big Data Analysis	OPT	6
723420	Sustainability and corporate social responsibility in hotels	OPT	6
723415	Hotel investments	OPT	6
723419	Applied practical learning I	OPT	6

Fourth course

Code	Subjects	Type	Credits
724201	Entrepreneurship project	OB	6
724203	Corporate strategy	OB	6
724202	Global consulting and hospitality valuation	OB	6
724900	Final-Year Project	FYP	12

Code	Subjects of the specialization in Consulting, Marketing, and Sales	Type	Credits
724421	Advanced revenue management	OPT	6
724419	Growth Hacking	OPT	6
724422	Digital marketing	OPT	6
724423	Public relations and protocol	OPT	6
724420	Digital communication and branding	OPT	6

Code	Subjects of the specialization in Hotel Asset Management	Type	Credits
724413	Ethics and compliance in the hotel industry	OPT	6
724412	International political economy	OPT	6
724418	Real Estate finance	OPT	6
724414	Negotiation of hotel asset contracts	OPT	6
724417	Corporate finance	OPT	6

Final-Year Project

The study program culminates with the Final Degree Project (TFG), a research or application project related to your professional interests and motivations within your learning track, where you will apply the competencies acquired.

Original and unique topic

Developed under the mentorship of CETT faculty.

Business project

Teamwork to create a fully functional business plan.

Connection with the sector

Collaboration with companies, organizations or institutions, both national and international.

Assessment

The CETT prefers in-person classes and continuous assessment, since its teaching methodology is based on both challenge-based learning and the development of entrepreneurial projects.

You can choose between two types of evaluations:

Continuous assessment

It consists of evaluating the work and the competencies and skills gained by the students throughout the course.

Single assessment

In special circumstances, students who, for justified reasons, are unable to attend classes regularly may opt for this alternative evaluation method, consisting of a semester evaluation test.

Degree you will obtain at the end of the program

Official degree	RUCT code
Degree in International Hotel Management from Universidad de Barcelona	1500244

Quality

CETT is the ideal partner for companies and institutions that consider the recruitment of professional talent as a strategic axis of development.

Through the support of experts, the implementation of projects, and the development of specialized actions, we add value to companies in the talent selection process by providing them with dynamic environments that facilitate the incorporation of the most suitable professionals for their needs.

International

CETT offers several options to turn your tourism studies into an international experience: dual degrees or academic mobility such as SICUE, Erasmus and international agreements, with counseling from the International Relations Office. You will also be able to do international internships through Career Services.

Dual degree

International dual degrees are educational itineraries developed jointly with universities in different countries recognized for their academic excellence and prestige. At the end of your studies, you will be able to obtain two official degrees.

Michigan State University

(United States)

Grenoble École de Management

Grenoble (France)

JAMK University of Applied Sciences

Jyväskylä (Finland)

International mobility

Academic mobility: CETT has specific agreements to allow students to study at a national or foreign university for an academic term and enjoy scholarships for mobility plans.

International internships: From the first year, you will be able to do internships abroad in leading tourism and hotel companies. We will put you in contact with international charities, NGOs or start-ups in the sector, as well as companies recognized for their level of competitiveness and excellence.

Internships and work

During the Bachelor's Degree in Tourism you will have to do internships in tourism companies or institutions and organizations in order to acquire new skills and apply the knowledge learned during your studies.

The Career Services department will guide you through the types of internships you can do at top national and international companies.

Curricular internships

Paid professional internships in national and international companies.
These are divided into two periods of curricular internships at CETT-affiliated companies or collaborating companies.
Minimum duration: 225 hours of training each.

Extracurricular internships 

Professional internships in national and international companies.
From the first year, you will be able to do voluntary internships to develop a qualified professional profile and gain experience.
Maximum duration: 900 hours per year.

Career opportunities

Career opportunities in hotel management:

Hotel director (executive profiles)
Quality manager
Operations manager
Management of tourist accommodations

Career opportunities in marketing and sales in hospitality:

Sales management
Revenue manager
Planning of tourism products and destinations
Branding and brand image auditing

Other Career opportunities:

Real estate investment analyst
Event organization
Public relations

Employability

+1.500

annual job offers

20%

job international offers

888

internship agreements

+900

partner companies

Financial information

To register for the Bachelor's Degree in Tourism, contact the Future Student Orientation department.

Admission and prices

Students	Tuition	Cost	Total cost**
Non-EU Students*	900 €	8.550 €	9.450 €
EU Students	900 €	7.638 €	8.538 €

UB fees not included in the course price: €314,20. (Amount corresponding to the 2024/2025 academic year. The update of the fees for the upcoming academic year is pending the publication of the Price Decree by the Government of Catalonia). This amount will be charged in October.

*Non-EU students who have resided in Spain for at least 1 year will be eligible for EU tuition fees.

**This is the price for single payment.

View fee amounts and conditions for other payment methods with our Future Student Orientation team.

Enrollment process

Here you can find all the information you need to enroll according to your profile:

Information on admission to undergraduate studies
Admission to university for high school students (PAZ)
Admission to university for graduates of higher education courses
Transfer of national credits
Transfer of international credits

View the admission conditions

Scholarships and financing

The scholarships available for this degree are:

Academic Excellence Scholarship - new admission
Scholarship for international dual degrees
Talent Scholarship for new admissions to the Kitchen and Catering Services training cycles and degree programs
General scholarships for post-compulsory university students (Ministry of Education, Culture and Sports)

View scholarships and financing

Additional information

See all the information on the degrees at CETT: academic regulations, indicators, quality systems (SIQMAC), Tutorial Action Plan (PAT), VSMA documents and phase-out plans, all focused on educational excellence and sustainability.

Find out more