THE KNOWLEDGE YOU NEED TO LEAD THE HOSPITALITY INDUSTRY
- You will learn how to define and organize an innovative business model.
- You will learn e-marketing, communication, and branded content strategies to promote lodging companies.
- You will keep abreast of the latest trends in hospitality, i.e., low-cost neo-hotel chains, emerging concepts such as bleisure, or the rise of ecological and sustainable accommodations.
- You will learn how to devise differential hotel proposals to adapt to new customer profiles, whether millennials, rural tourists, travelers searching for luxury, or digital nomads.