Photography from: Master's in LGBT Tourism | CETT-UB | Online

Universidad de Barcelona
Introduction
Introduction

Introduction

Call for applications: February 2022
 

With the Master's in LGBT Tourism, you will acquire the personal and professional competencies to direct, manage the offer and the tourist attention to the LGBT collective. It is the only Master in LGBT Tourism awarded by the University of Barcelona and the CETT with Barcelona City Council's collaboration.

At CETT-UB, we know the new challenges posed by tourism transformation due to digitalization, sustainability, and incorporating the gender perspective into the sector. The LGBT collective presents specific needs and characteristics in terms of inclusion, safety, communication, and a more significant number of trips or extended stays. Consequently, a new figure is needed to manage businesses' adaptation and destinations to this tourism demand.

The sector needs new, highly qualified profiles to adapt to this context and generate new business opportunities by promoting good practices.

Join a unique international program and lead the change of the sector in favor of a new tourism model based on respect and inclusiveness.

Our Master's Degree in LGBT Tourism will allow you to:

  • Delve into the essential aspects of the tourism sector linked to the LGBT collective.
  • Develop innovative tourism products aimed at the LGBT collective.
  • Detect new market trends aimed at the LGBT collective.
  • Create inclusive tourism products that recognize diversity and difference.
  • Design creative experiences oriented to the LGBT community.
  • Find more reasons to study this Master's Degree.

The Master is 100% online and in English, which will allow you greater flexibility to organize your time according to your needs. You will attend live classes without travel, access recorded sessions, and carry out evaluation activities in a more dynamic way. Besides, the program offers you an optional stay at the end of the thematic content. This two-week stay includes visits to leading companies and organizations in tourism focused on the LGBT community. You will be able to visit, among others, Barcelona City Council, the LGTBI Center of Barcelona, and Axel Hotel, the pioneers in LGBT tourism.

Methodolgy and Assesment

The Master in LGBT Tourism is conducted 100% online and in English through a sequential modular format. Its learning methodology is based on Just-in-time teaching (JiTT), Self-study, Masterclass and Expert talks, as well as visits to professionals and organizations.

Why LGBT tourism?

Within the Master there is a clear commitment to understanding the community in a global and transversal way. We incorporate the comprehension of all identities and concepts, such as gender performativity, closely related to the positive conception of the term queer.

On the other hand, although gender studies, anthropology or sociology have developed research on the collective using any of the best known acronyms (LGBTI, LGBTQ, and LGBTQ +), if we focus on the field of tourism, there is no specific literature that makes reference to it. It is for all of the above that we have chosen the term LGBT, since, due to the characteristics of the master's degree, we believe that it is a broader term and that more studies are needed from a tourism perspective.

WHY STUDY THE MASTER'S DEGREE IN LGBT TOURISM?

This Master's is oriented to knowing the most relevant aspects of the diversity of the LGBT collective, their motivations and concerns, and their relationship with the tourism sector. You will also learn factors related to legal and social issues and the rights of this group in the world, and their effects on tourism.

You will study structural elements for sustainable tourism products and experiences to respond to tourism demand and supply needs.

Thus, the program is structured in four modules that will allow you to understand, among others, the concept of identity and the cultural and differential elements of the group.

ACADEMIC EXCELLENCE AND SUCCESS

  • You will innovate and create: the Master will allow you to innovate in new tourism products related to the LGBT community. It will also allow you to create unique proposals based on the needs and motivations of the collective.
  • You will design unique experiences: the Master's Degree has content oriented to creating experiences that understand the particularities of the LGBT collective.
  • You will incorporate a different perspective: the program will introduce you to new concepts that will allow you to apply diverse approaches to management such as anthropology, sociology, gender studies, and their nexus with tourism and the LGBT community.
  • You will acquire a 360º vision of the tourism sector: through class content, training activities with organizations, CETT-UB proposals, and projects, teachers, and collaborators who visit the classroom. Thus, throughout the course, you will actively participate in transversal activities such as the Smart Tourism Congress Barcelona, the CETT Tourism Observatory, or CETT-Talent.
  • You will strengthen your knowledge of the management of the offer aimed at this group.
  • You will understand their demand's behavior to adapt to their needs and new consumer trends from a reflective and critical perspective.

A UNIQUE STUDY PROGRAM

  • 100% online and in English.
  • The Master's will allow you to develop internships in many companies, organizations, and tourism institutions thanks to the vast network of contacts that CETT has. You will be able to choose whether to develop the internship in your place of origin, in Barcelona, or in other countries through the signing of an internship agreement.
  • Live a unique experience: the optional stay offered in the program includes visits to tourism companies and organizations with extensive experience working with the LGBT community.
  • Obtain a unique qualification: it is the only Master in LGBT Tourism at an international level and awarded by the University of Barcelona and CETT with the Barcelona City Council's collaboration.

JOIN A NEW GENERATION OF TOURISM LEADERS

  • Transform your professional career: the knowledge acquired will allow you to embark on a new path in your professional life, either because you want to renew the sector because you wish to undertake it or have discovered it as a job opportunity.

LEARN FROM PROFESSIONALS

  • Contact with experts in the tourism sector and with your classmates through discussions and forums will allow you to create your own network on a national and international level to further your professional career. Also, ALUMNI-CETT's unique network will allow you to connect with more than 19,000 industry professionals from around the world.
  • Learn with the best: the Master's Degree has an outstanding teaching staff with a recognized and proven professional and academic track record. Besides, active professionals and managers, and experts from the** Barcelona City Council** participate in the program.

What do CETT master's students think?

Danilly Condori
What I like the most are the teachers. They are professionals who have been working in the sector for decades and you can really notice it.
Danilly Condori
Specialization in Restaurant Management of the Official Master's Degree in Hotel and Restaurant Management
Ilaria Coribello
I chose this training to improve as a professional in the sector and for its practical approach to the world of management.
Ilaria Coribello
Official Master's Degree in Development and Launch of Tourism Project

WHAT OBJECTIVES WILL YOU ACHIEVE WITH THE LGBT TOURISM MASTER'S DEGREE?

The general objective of the Master in LGBT Tourism is to train reflective and critical professionals capable of understanding the particularities of the LGBT collective from the acquisition of updated and specialized knowledge to manage companies and destinations more inclusive and without discrimination.

The specific objectives achieved with this Master's Degree are:

  • To prepare professionals with a robust formative base in terms of the gender perspective and the LGBT collective to innovate in the tourism sector and ensure the development and evolution of institutions, organizations, and tourist destinations.
  • To provide students with the necessary tools and techniques for the analysis and diagnosis of current and future strategic challenges in the tourism sector linked to the LGBT collective to ensure respect, equality, and sustainability of companies and destinations.
  • Encourage creativity so that innovative, cross-cutting, and respectful proposals can be generated to transform the tourism sector.

WHAT COMPETENCIES WILL YOU ACQUIRE WITH THE MASTER'S DEGREE IN LGBT TOURISM?

The competencies you will acquire are:

  1. Develop a critical and reflective spirit: the Master fosters your critical and reflective spirit through the cases presented, the debate, and, ultimately, the joint reflection.
  2. Strengthen autonomous work: the program fosters the self-directed learning skills necessary for teleworking and work activities in digital environments.
  3. Identify innovative projects: the contents and activities developed throughout the Master allow the identification of creative ideas and projects in the field of tourism linked to the LGBT community.
  4. Improve digital skills: the Master promotes digital tools in the tourism sector and training in transversal digital skills. This contributes to developing digital skills, key in any business field's management processes, besides being a highly valued feature in today's labor market.

Other_

Photography from: Master's in LGBT Tourism | CETT-UB | Online
Fòrum Gatronómic
Photography from: Master's in LGBT Tourism | CETT-UB | Online

Centro de recursos

Photography from: Master's in LGBT Tourism | CETT-UB | Online

Recepción

Photography from: Master's in LGBT Tourism | CETT-UB | Online

Aulas

Photography from: Master's in LGBT Tourism | CETT-UB | Online

Aulas

COURSE OVERVIEW

The Master is structured in four modules:

Foundations
History
LGBT Destinations
Creation of experiences

In the first module, you will learn the conceptual foundations of the gender perspective and the LGBT collective. Therefore, you will work on the concept of identity from an anthropological and historical perspective, the cultural and differential elements of the collective, their rights, and their diversity. Relevant concepts such as the concept of intersectionality will also be addressed.

In the second module, you will deal with topics related to the history of LGBT tourism, the tourism impact of this group, the tourism demand, and its different profiles. Also, you will approach their motivations and behavior from a holistic perspective, discovering those particularities that directly impact tourism.

The third module will introduce you to the relationship between tourism destinations and the LGBT community, where you will analyze the new markets, trends, and, in general, the new LGBT destinations from a territorial, social and cultural perspective. These concepts will allow you to understand the elements of attraction of these destinations and how to enhance them through the design of tourism planning, communication, and marketing actions.

The fourth and last module will allow you to approach tourism experiences oriented to the LGBT community. Thus, you will analyze the LGBT tourism offer formed by accommodation, stores, leisure establishments, sporting events, among others. You will be able to design alternative and innovative proposals that respect the particularities, needs, and, above all, the LGBT collective's rights.

Foundations

In the first module, you will learn the conceptual foundations of the gender perspective and the LGBT collective. Therefore, you will work on the concept of identity from an anthropological and historical perspective, the cultural and differential elements of the collective, their rights, and their diversity. Relevant concepts such as the concept of intersectionality will also be addressed.

History

In the second module, you will deal with topics related to the history of LGBT tourism, the tourism impact of this group, the tourism demand, and its different profiles. Also, you will approach their motivations and behavior from a holistic perspective, discovering those particularities that directly impact tourism.

LGBT Destinations

The third module will introduce you to the relationship between tourism destinations and the LGBT community, where you will analyze the new markets, trends, and, in general, the new LGBT destinations from a territorial, social and cultural perspective. These concepts will allow you to understand the elements of attraction of these destinations and how to enhance them through the design of tourism planning, communication, and marketing actions.

Creation of experiences

The fourth and last module will allow you to approach tourism experiences oriented to the LGBT community. Thus, you will analyze the LGBT tourism offer formed by accommodation, stores, leisure establishments, sporting events, among others. You will be able to design alternative and innovative proposals that respect the particularities, needs, and, above all, the LGBT collective's rights.

Ultimately, you will have to deliver a Master's Capstone Project to obtain your Master's Degree.

The CETT-UB's Master's Degree in LGBT Tourism responds to the tourism sector's need to attract and incorporate expert profiles in managing the offer aimed at the LGBT community.

It is, therefore, an innovative international program that wants to contribute to the progressive transformation of tourism based on knowledge, gender perspective, digitalization, and sustainability.

The Master's study program addresses 5 profiles:

  1. Professionals and experts in the tourism sector
    Professionals in the sector who want to update their knowledge and professional skills. Experts who wish to specialize in tourism management for the LGBT collective as a future professional.

  2. Public administration managers
    People in charge of tourism destination management who want to apply the knowledge acquired to their expertise.

  3. Entrepreneurs in tourism
    People with initiative interested in undertaking and developing projects from an updated vision of the sector want to understand the LGBT collective's needs.

  4. Professionals focused on teaching and research
    People interested in focusing their future in the field of research and/or teaching in this area.

  5. University graduates
    Students with a university degree who wish to focus their professional career and broaden their professional contacts.

Masters 2020

Photography from: Master's in LGBT Tourism | CETT-UB | Online

Jardín

Photography from: Master's in LGBT Tourism | CETT-UB | Online
Aulas
Photography from: Master's in LGBT Tourism | CETT-UB | Online

Aulas

Photography from: Master's in LGBT Tourism | CETT-UB | Online

Aulas

Photography from: Master's in LGBT Tourism | CETT-UB | Online

Pasillo

This Master will allow you to develop your professional career in tourism management and the creation of experiences oriented to the LGBT community, as well as teaching and/or research applied to:

  • Tourism organizations and institutions
  • Public administrations
  • Tourism companies
  • Organizations and facilities oriented to the LGBT community.
Cuales son los ámbitos laborales del master de restauración y hoteleria

PROFESSIONAL OPPORTUNITIES

The main professional opportunities for our students of this Master are:

  • Manager in Destination Management Organizations (DMO)
  • Destination managers currently working in or for the public administration.
  • Tourism manager in public administration
  • Tourism consultant in the areas covered in the Master's program
  • Advisor in specialized companies
  • Entrepreneur
  • Instructor and researcher in the subjects treated in the Master's program.